We have been using Mac’s since just before Apple converted to Intel processors, i.e. 2005. Wanting to replace our 2006 iMac, I looked at Apple’s lowest cost option 21.5" option. I then went on Craigslist and found a top-of-the-line 27" 2011 iMac for $550 (in excellent condition). Here is a breakdown of the differences: 2015 21.5" iMac (2011 27" iMac) Price: $1099 ($550-half the price of new) Display: 1920x1080 (2560x1440) CPU: 1.6GHz i5 (3.4GHz i7) RAM: 8GB Soldered (16GB upgradeable to 32GB) HDD: 1TB 5400 rpm (1TB 7200 rpm) GPU: Intel HDG 6000 (AMD HD6970M 2GB) Plugins: USB3 (USB2, Firewire) Weight: 12.5 lbs. (30.5 lbs.) Benchmark: 3157 (3485) (https://browser.primatelabs.com/mac-benchmarks) Even sadder, the equivalent 2015 27” iMac costs $1999. $1450 is a hell of a premium to pay for smaller pixels, usb3 plugs, and a new HDD. At least the HDD can be replaced in the older iMac. In fact, considering the soldered parts and increased difficulty of entering the guts of the newer models, and it seems that the golden age of desktop computers for Apple passed away half a decade ago. When a 5 year old computer is a better value than what you are currently offering, that doesn't bode well for the long term outlook of your company. I know this is not quite an apples to apples comparison. Still, I doubt the next time I buy an iMac (in 3 or 4 years) that the new ones will be worth the costs, and I don't see the current crop being worth purchasing used.