I saw one at the Apple store in Zurich last Friday, sitting next to a 17" MBP that also had a glossy screen. The 17" has MASSIVELY less glare than the new 15" MBP.
I spoke to Apple today about returning the refurb (no problem) and when he nicely said, "Is there anything else I can help you with today?'
I answered, "Yeah. Can you get us some matte screens?"
He said he's heard a LOT of that lately. He works in returns, btw.
So it's not just a handful of customers. It's just about the entire professional photography and video editing base of loyal Apple consumers. Yes we can also use additional monitors, but the beauty of the laptops is the ability to take them on the road.
And it's also affecting many business customers who use their mbps to show clients photos of products, etc. usually in offices where they cannot turn off all the lights.
I think Apple is going to have to address this soon. I still can't see how this one got past the design stage.