I really don't know what happened to Ive. I truly don't. A lot of the recent releases just look plain ugly to me. Mac Pro? Ugly. iPhone 6? Ugly. (The back, the bands, and the pill shape) It simply looks like an unfinished product. It's actually hard for me to believe they released it the way it looks. Even simple things like color are just way off. Compare it to some of the concepts that floated around based on the rumors and most look WAY better. There's an attention to detail that is missing from the actual product.