Seriously now: let's step back and look at the whole picture. I'm a "all Apple" kind of guy but this is getting way silly. I mean, I understand the X is a "Special Edition" phone, setting the standard for that the next iPhones will be or look like, but its price is ridiculous. I could afford it but I can't justify the price. I like it, but it's way too expensive (at least here, in Europe). For that price you can buy a Macbook Pro! And then let's talk the 8. It's the same phone again. Yes, since the 6. It's hard for me to recommend any of the new iPhones to people who ask me what I think. Specially considering what the competition offers now. We're no longer in 2007 and they are closer (if not above) than ever. After the Keynote I was like "yes, I'm buying the X" (I see no point in upgrading my 7 Plus to anything else on their lineup), but now... I can't justify it... The display is nice and we finally get OLED (something that I've been asking for ages), but... I don't want to turn this thread into a flame war or anything... I'm just "letting it out". In my opinion there should be no iPhone 8 and we should have only the X as a new model, priced as the 7 was last year. That would be a bit more acceptable, no?