I wanted to like the X too, but I really don't understand it as a product concept. What is it's purpose? It's been labelled as the iPhone "X" to mark the 10th anniversary of the original phone, yet doesn't pay homage to the original phone in any shape or form. Far from it, it tears up most of what made the original phone a hit in the first place. It doesn't embody the qualities that SJ conjured in the first iPhone (those qualities being among others simplicity, intuitiveness and capability).
I expected the X to at the very least deliver the best executed version of the 2017 trend in phones - the edge-to-edge display. Just look at the S8. It pains me to say it, but Samsung smashed the form factor out of the park with that one (IMO). The display on the X is not even close to being truly edge-to-edge. I can still see bezels right around the entire screen. And the notch at the top of the phone is something I could never imagine SJ being comfortable with.
And to top it all off, the X's headline features have already been seen on many phones within the past few years. There isn't any vision of the future in this phone. The fact that Cook even had the brass to call it the future of the smartphone is laughable.
I realise that this post makes me seem like a hater, but I couldn't be much more gutted right now. This is the first iPhone release I've genuinely looked forward to since 2014. I am going to be upgrading to the 8, because I can't see what Apple's intentions were with the X.