Will we all do? I read somewhere that the CEO planned on taking that away because it's pricey for the company when in reality I know they can afford it but they are extremely greedy. All they want is profit.
Now I don't think the idea of paying over $650+ for a phone would be easy for anyone. Who knows maybe the iphone 6 will cost $700
Considering AT&T is a private company, it's perfectly natural for them to want a profit--they aren't a charity. The question is, can they pull off dropping the subsidy without losing customers.
As others have suggested, they'd probably allow people to finance their phones. However, I have a feeling that to qualify for financing or a "lower" monthly bill, you'd have to switch to their pricey data share plans--and away from any cheap grandfathered plans. Dumb people will do this to save money on their up front costs and end up paying 40% more for their plans.