"I admire your creativity and vision, but there is an area that bewilders many prospective customers. Assuming it is not made out of a coveted mix of gold, platinum and diamond, what is the justification for Apple charging the outlandish price it does for additional installed RAM?
There is a notable distinction between a healthy profit margin and a blatant ripoff. As you know, your company already has a built-in price increase compared to the competition and most users are accepting of that. Do not make buyers feel as if Apple RAM is sold by OPEC."