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What it proves is that the SE can come down in price because 95% of the hardware R&D for the phone had already been expensed into making the iPhone 8. The parts may cost roughly the same, but the iPhone 8 had to make enough money to recover R&D costs. That includes all the engineering into designing the casing, antennas, motherboard, etc., along with the tooling in the factory to make these parts. That already being done two years ago, they don’t need to charge for it again in the SE. They still had some software R&D, but very little hardware R&D. If Apple had had to redesign this phone, you can guarantee it wouldn’t be selling for $399.
Exactly!
 
People seem to be forgetting that this is priced $50 less than what the iPhone 8 was priced new before they discontinued it... AND it has more ram, better processor, better camera (due to software, but it's legit), Wi-Fi 6 and Gigabit LTE...

I get that this isn't exactly analogous to the original SE and how it related to the flagships at the time, but Apple never said it would be. It's call the "Special Edition", not the "Do-it-the-same-every-time Edition".
 
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Yes the WiFi 6, more ram, better processor, better camera, Gigabyte LTE etc...all make the iPhone SE 2020 a great phone. Also don't forget about the other features that make the SE 2020 edition a great value: Dual Sim (esim), Express Transit with Power Reserve, along with stereo recording, added to the iPhone SE 2020 edition, but NOT on the iPhone 8.

It's not just the software that helps this camera take better picture alone but in combination with the A13 chip with its upgraded neural engine. That is why the iPhone SE 2020 edition takes much better photos than say an iPhone 8.
 
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So the phone that Apple is calling an SE is actually a rebranded iPhone 8 (with a few changes) ?

Why didn't Apple call the phone iPhone 8SE ?
Probably because of the different chips inside and the age, don’t want your new phone to sound 3 years out of date even if some parts are the same.
 
A few of you of wondering of why the low price and the fact that they are reusing some parts. It's a marketing ploy to get people to switch to Apple since sales are low all across the board. I work in activations for a certain company and these are being ordered more than other devices currently. Then you get used to the Apple ecosystem and that's where they have you for life. People are thinking they are getting a well known device that MOST people have (most people actually have Androids) and now they will be upscale, faux-rich people. This is the same with any low end or mid range device but Apple is finally seeing it that they can start getting people locked in. Smart strategy overall. Personally, I don't care of your preference but once you dive into an ecosystem for a device, you won't know how to really operate the other (I'm great at tech but have never used an Apple product in my life, I would be lost).

Speaking of not knowing how to operate a device: For those of you that buy your grandparents or older parents that have never really use a smartphone, shame on you for buying them an iPhone. Those are the worst to activate for people that are not tech-saavy one bit. You need Wifi to activate the SIM, most don't even know their own password. It forces you to sign in or set up an Apple ID. They know nothing about that because they usually don't know their email addresses or do not know about case sensitivity, etc. Apple forces cellular companies to have the SIM separate and to have the customer install it themselves. Yeah... That's a chore. It became worse when Apple decided to have you hold down 2 buttons to power down the device (XR, etc). That's actually the most hated feature they came out with. Every customer complains about it. But because it's too complicated for them, they get depressed over it and always ready to throw in the towel because they simply just don't get it. And it's always the same story, too: A family member, usually daughter, bought it for them.

Want to buy your "age-handicapped" parent or grandparent a phone? Save your money and stick with a low budget or mid range device... Something that isn't complicated for them. They don't need everything on there that you think they may need that you and I use. Mobile banking? These people still write checks but they also balance a checkbook. Maps? Why? People are driving them all the time already. Amazon? They still like to go to stores. Better yet, get them a fliphone. That's all they need.
 
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Probably found it in Samsung's dumpster...

When Apple releases expensive smartphones people complain, and when they release cheap phones people still complain ...

A few of you of wondering of why the low price and the fact that they are reusing some parts. It's a marketing ploy to get people to switch to Apple since sales are low all across the board. I work in activations for a certain company and these are being ordered more than other devices currently. Then you get used to the Apple ecosystem and that's where they have you for life. People are thinking they are getting a well known device that MOST people have (most people actually have Androids) and now they will be upscale, faux-rich people. This is the same with any low end or mid range device but Apple is finally seeing it that they can start getting people locked in. Smart strategy overall. Personally, I don't care of your preference but once you dive into an ecosystem for a device, you won't know how to really operate the other (I'm great at tech but have never used an Apple product in my life, I would be lost).

Speaking of not knowing how to operate a device: For those of you that buy your grandparents or older parents that have never really use a smartphone, shame on you for buying them an iPhone. Those are the worst to activate for people that are not tech-saavy one bit. You need Wifi to activate the SIM, most don't even know their own password. It forces you to sign in or set up an Apple ID. They know nothing about that because they usually don't know their email addresses or do not know about case sensitivity, etc. Apple forces cellular companies to have the SIM separate and to have the customer install it themselves. Yeah... That's a chore. It became worse when Apple decided to have you hold down 2 buttons to power down the device (XR, etc). That's actually the most hated feature they came out with. Every customer complains about it. But because it's too complicated for them, they get depressed over it and always ready to throw in the towel because they simply just don't get it. And it's always the same story, too: A family member, usually daughter, bought it for them.

Want to buy your "age-handicapped" parent or grandparent a phone? Save your money and stick with a low budget or mid range device... Something that isn't complicated for them. They don't need everything on there that you think they may need that you and I use. Mobile banking? These people still write checks but they also balance a checkbook. Maps? Why? People are driving them all the time already. Amazon? They still like to go to stores. Better yet, get them a fliphone. That's all they need.

I wouldn't call everything a marketing ploy. Apple just wants to enter the cheaper market segment because there is much money to be made! Also, in the US most people have iPhones.

You don't seem to know anything about activating an iPhone: Apple does not force you to setup an Apple ID Account, it's optional ... (but of course you need it for the App Store and some other features, same goes for Android devices)

Employees that get Macs from their company need significantly less support, I think this may translate to the iPhone as well. It's really bold to assume older people only need a fliphone ... Many old people use the internet regularily and have learned to use today's tech; I regulary watch a Twitch stream of an older woman who cooks live - I don't think she would be happy with a fliphone.
 
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It's really bold to assume older people only need a fliphone ... Many old people use the internet regularily and have learned to use today's tech.
Bold is a polite term, I’d have gone with condescending at the very least.

Both my mother and mother-in-law are in their 70s and use their iPhones for the same stuff most of us do like email, online banking, Apple Pay, photos etc. Sure I helped with the initial set up, but it’s hardly rocket science. Same way they can operate streaming services from their tv, and other “today’s tech” as you say.
 
Cool... Let's hope criminals don't replace the front and back screen with the older 8 and try selling it as a new SE.
Unfortunately this will happen, fooling consumers looking for a deal. In countries like Indonesia where I am, thare are so many "refurbished" iPhones that it's not even funny. And the sad thing is so many people are still tricked, and some actually don't even mind as for them, having that Apple logo is more important. :(
 
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Just goes to show Apple could have charged this low price all along when the iPhone 8 came out originally and that none of the current line up is worth the £1000+ they are currently charging.
You do realise that this is happening every single year? The price of the previous year's phone gets dropped by around $100, then that phone's price is dropped by another $100 the following year. Apart from improvements in the manufacturing process that makes it cheaper to produce, that is simply market segmentation. Meaning you sell the same or very similar product at different prices to different segments of the market. Here one segment of the market would be those that want the latest and greatest and the other segment would be the more cost-conscious that are fine with not having the latest model. Your overall profit margin is just total revenue from both segments minus production (and distributed development costs). For the iPhone that overall margin is between 30 and 40% usually.

However, the FaceID OLED iPhones have not yet been discounted to the same low levels as the iPhone 6/7/8 line model. It is very likely that those really are more expensive to manufacture.
 
Want to buy your "age-handicapped" parent or grandparent a phone? Save your money and stick with a low budget or mid range device... Something that isn't complicated for them.
I have a relative in her late-70s who isn't anti-tech, but she is wary of it. She doesn't like touch screen devices because they "do things on their own" (actually, when she points at something she inadvertently touches the screen and something moves that rattles her).

She's forever hunting around for old Blackberry devices because she likes the "physical keyboard" if she needs to send a text message.

And she has a cheap "flip" phone just for making phone calls because she doesn't like holding anything big and heavy to her ear (she's not had huge success with bluetooth ear pieces), and she knows it won't start costing her mobile data.

You couldn't tempt her with an Apple or Android device if it was £50. :)
 
I have a relative in her late-70s who isn't anti-tech, but she is wary of it. She doesn't like touch screen devices because they "do things on their own" (actually, when she points at something she inadvertently touches the screen and something moves that rattles her).

She's forever hunting around for old Blackberry devices because she likes the "physical keyboard" if she needs to send a text message.

And she has a cheap "flip" phone just for making phone calls because she doesn't like holding anything big and heavy to her ear (she's not had huge success with bluetooth ear pieces), and she knows it won't start costing her mobile data.

You couldn't tempt her with an Apple or Android device if it was £50. :)

I get it. There is actually an element of “depth perception” that gets lost with touchscreen devices and the elements on the screen. That’s really why Apple pushes to have the display “so thin”; the closer the text is to the screen, the more tactile it feels. Otherwise, it’s like a wet windshield skewing the vision.

So I get your relative’s issue with that. That’s why she feels like she’s just pointing “in the direction” of the screen element and not realizing her finger is so close to the screen that she touches it and misses that depth perception feedback mechanism. My mom does the same and she’s 68/69 and has had depth issues like that for a while. She’s equally wary but she endures and forges ahead.

Hopefully one day displays will be UltraMega Thin!
 
A few of you of wondering of why the low price and the fact that they are reusing some parts. It's a marketing ploy to get people to switch to Apple since sales are low all across the board. I work in activations for a certain company and these are being ordered more than other devices currently. Then you get used to the Apple ecosystem and that's where they have you for life. People are thinking they are getting a well known device that MOST people have (most people actually have Androids) and now they will be upscale, faux-rich people. This is the same with any low end or mid range device but Apple is finally seeing it that they can start getting people locked in. Smart strategy overall. Personally, I don't care of your preference but once you dive into an ecosystem for a device, you won't know how to really operate the other (I'm great at tech but have never used an Apple product in my life, I would be lost).

Speaking of not knowing how to operate a device: For those of you that buy your grandparents or older parents that have never really use a smartphone, shame on you for buying them an iPhone. Those are the worst to activate for people that are not tech-saavy one bit. You need Wifi to activate the SIM, most don't even know their own password. It forces you to sign in or set up an Apple ID. They know nothing about that because they usually don't know their email addresses or do not know about case sensitivity, etc. Apple forces cellular companies to have the SIM separate and to have the customer install it themselves. Yeah... That's a chore. It became worse when Apple decided to have you hold down 2 buttons to power down the device (XR, etc). That's actually the most hated feature they came out with. Every customer complains about it. But because it's too complicated for them, they get depressed over it and always ready to throw in the towel because they simply just don't get it. And it's always the same story, too: A family member, usually daughter, bought it for them.

Want to buy your "age-handicapped" parent or grandparent a phone? Save your money and stick with a low budget or mid range device... Something that isn't complicated for them. They don't need everything on there that you think they may need that you and I use. Mobile banking? These people still write checks but they also balance a checkbook. Maps? Why? People are driving them all the time already. Amazon? They still like to go to stores. Better yet, get them a fliphone. That's all they need.
Lots of (biased) opinions along with some incorrect information.

- Don't need wifi to activate the SIM, your carrier can do that.
- My 97 year old aunt has an iphone and mac and facetimes, emails and what have you. If she can figure that stuff out, others can also and so can "tech-savvy" people.
- You do not have to setup an apple id when activating an iphone.
- You do not have to hold down two buttons when powering down a later model device. That can be done in settings.
- You cannot give an android phone to a senior citizen either, and walk away and expect that person will fair better with setup and activation with an iphone.
- People only call you (the center) when they have a problem, not when there is no issue.
- They only need flip-phone?
 
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What it proves is that the SE can come down in price because 95% of the hardware R&D for the phone had already been expensed into making the iPhone 8. The parts may cost roughly the same, but the iPhone 8 had to make enough money to recover R&D costs. That includes all the engineering into designing the casing, antennas, motherboard, etc., along with the tooling in the factory to make these parts. That already being done two years ago, they don’t need to charge for it again in the SE. They still had some software R&D, but very little hardware R&D. If Apple had had to redesign this phone, you can guarantee it wouldn’t be selling for $399.

The iPhone 8 design was basically identical to the iPhone 6 but with a glass back. I’m sure they didn’t have to change too much in terms of machine tooling

iPhone 6-8 were essentially the same phone with improved CPU and memory

Even the iPhone X, XS and 11 follow the same design language as the iPhone 6 but with a stainless steel band and glass back.
 
Battery life in the few days I’ve had the device is better than on the 8 in the same usage pattern, will continue to monitor it before confirming.

Also, rear camera sensors appear the same yet have different part numbers and look visibly different.
I still think they are different.

d5897b8bb1f409fdb07becbe0ad8dc97.jpg
 
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You do realise that this is happening every single year? The price of the previous year's phone gets dropped by around $100, then that phone's price is dropped by another $100 the following year. Apart from improvements in the manufacturing process that makes it cheaper to produce, that is simply market segmentation. Meaning you sell the same or very similar product at different prices to different segments of the market. Here one segment of the market would be those that want the latest and greatest and the other segment would be the more cost-conscious that are fine with not having the latest model. Your overall profit margin is just total revenue from both segments minus production (and distributed development costs). For the iPhone that overall margin is between 30 and 40% usually.

However, the FaceID OLED iPhones have not yet been discounted to the same low levels as the iPhone 6/7/8 line model. It is very likely that those really are more expensive to manufacture.

Of course tech should be cheaper each year. My point was Apple are charging ridiculous prices to begin with.

Some ‘Apple tax’ is expected but in recent years they have just become too greedy. Take the Mac lines for example, the trash can Mac Pro was still retailing at full price for 7 year old tech. The Mac Mini was retailing for full price when it hadn’t been updated in 4 years until 2018.

The only reason the Face ID models get discontinued each year is because everybody would realise not much changes each year in iPhones for a long time now. The CPUs in them are advanced enough to last many years. The iPhone X still runs just as fast as the latest 11 Pro and the only difference is the camera.

The price of a smartphone should never exceed that of a laptop.
 
Battery life in the few days I’ve had the device is better than on the 8 in the same usage pattern, will continue to monitor it before confirming.

Also, rear camera sensors appear the same yet have different part numbers and look visibly different.
I still think they are different.

Agreed. They do not look the same. Material/color differences aside, there are still physical layout differences between the two.
 
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What it proves is that the SE can come down in price because 95% of the hardware R&D for the phone had already been expensed into making the iPhone 8. The parts may cost roughly the same, but the iPhone 8 had to make enough money to recover R&D costs. That includes all the engineering into designing the casing, antennas, motherboard, etc., along with the tooling in the factory to make these parts. That already being done two years ago, they don’t need to charge for it again in the SE. They still had some software R&D, but very little hardware R&D. If Apple had had to redesign this phone, you can guarantee it wouldn’t be selling for $399.
So the 2020 R&D doesn't count? A13 is a complex part, how many fail in testing? The camera is tweaked from the 8, the LTE chip is improved. New software development, the new Wi-Fi chip, the improved speakers and microphones... Do you want that all for free? How about for $50 less?!!! Plus, they'll give you $$$ on trading in your older phone. iPhones take a beating and still work perfectly in most cases for 5 years. Don't you own any Apple stock? It's a ploy, I say!!!
 
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Of course tech should be cheaper each year. My point was Apple are charging ridiculous prices to begin with.
That is not entirely correct. Old tech (or existing tech) should be cheaper year over year. Using your statement as a benchmark, oled tvs should cost the same as lcds at this point. Plasma tvs should never have been as pricey as they were.
Some ‘Apple tax’ is expected but in recent years they have just become too greedy. Take the Mac lines for example, the trash can Mac Pro was still retailing at full price for 7 year old tech. The Mac Mini was retailing for full price when it hadn’t been updated in 4 years until 2018.
I thought you could demonstrate a pattern of "greed" across the board.

The only reason the Face ID models get discontinued each year is because everybody would realise not much changes each year in iPhones for a long time now. The CPUs in them are advanced enough to last many years. The iPhone X still runs just as fast as the latest 11 Pro and the only difference is the camera.
The "not much changes" is subjective. One persons', not much changes is another persons' world of change. And of course this can be said for every single iphone model and the succeeding model, in an attempt to diminish the value.
The price of a smartphone should never exceed that of a laptop.
A laptop on the other hand is not a cell phone and is not compact and generally doesn't have a cellular chip where one can make and receive calls and most can't last as long as a cell phone on battery only.
 
Just goes to show Apple could have charged this low price all along when the iPhone 8 came out originally and that none of the current line up is worth the £1000+ they are currently charging.
The entire reason it can cost as little is it does is because it uses so many 3 year old parts.
 
That is not entirely correct. Old tech (or existing tech) should be cheaper year over year. Using your statement as a benchmark, oled tvs should cost the same as lcds at this point. Plasma tvs should never have been as pricey as they were.

I thought you could demonstrate a pattern of "greed" across the board.


The "not much changes" is subjective. One persons', not much changes is another persons' world of change. And of course this can be said for every single iphone model and the succeeding model, in an attempt to diminish the value.

A laptop on the other hand is not a cell phone and is not compact and generally doesn't have a cellular chip where one can make and receive calls and most can't last as long as a cell phone on battery only.

Yes OLED TV's probably should be down to LCD prices by now. In terms of the iPhone the move to OLED to justify a price increase when the X came out was nonsense as well. OLED had been around on Samsung phones since the original Galaxy.

The pattern of greed across the board is clear for everyone to see. Every single product on Apple's website is overpriced currently. Take one of their latest products, the XDR display, its a bog standard LCD with some high contrast and should retail for no more than £1500 maybe. £4600 without a stand lol. Can you honestly say £1000 for a piece of aluminium that should have come with the display in the box is not greed? You speak of OLED prices why isn't the XDR display OLED for that price?

Also Apple under Steve Jobs never paid out dividends. Under Tim Cook they do which is why all they care about is the money now. Product design has gone down the toilet and they drove out Jony Ive's who had nothing to do and got annoyed with Apples lack of focus on designing great products.


"Not much change" is clear to see in benchmarks which is why on the product pages they compare the latest models to base models from previous generations. They don't do direct comparisons with the same model from the previous generation because the gains would be unimpressive. They don't compare iPhone 11 Pro Max to the XS Max for instance or they don't compare the top spec MacBook Pro to the top spec MacBook Pro from the previous generation.


Speaking of not much changes, they couldn't even be bothered to update the iPad Pro or the Apple Watch Series 5 properly. The iPad is identical to last year with the same CPU with one extra core activated. The Apple Watch Series 5 is identical to the Series 4 bar the always on display.


In terms of pricing compared to laptops. The laptop is a vastly more productive tool and can do much more than a smartphone. You're saying you would do a whole days work, 8 hours, on just your iPhone? Do your spreadsheets on their and word processing etc
 
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