There has to be a better analogy than car brands with models ranging into the 100’s of thousands?
There is. I also mentioned watches, baggage, movie tickets, glasses etc. But it applies to any product at all.
People just get more emotional because it's something they immediately want.
Apple's objective isn't to break even. Nor it's to make a little bit of money. Their objective to make lots of money. As much as they can, actually. That's what businesses do. We all know this but we pretend that we don't and then get emotional and use words like "greed" or we pretend that Apple was a charity under Steve or whatever.
Ferrari are in the market for expensive luxury sports cars. They're not in the market for cheap family sedans.
Rolex is in the market for luxury watches, they're not in the market for the $25 digital watch range you might find a Walmart.
Apple is in the market for expensive computer stuff.
A successful company will target the market they believe they can penetrate in order to make as much money as they can.
This is really simple and routine stuff.
Reading this forum it's like being in an alternative universe where people think that profit driven organizations sit around and say "Well we've designed this widget, and it cost us $7 to make. We know that people will pay $4,458 for it, but you know, let's make it $400, because we don't really need to make the extra money."
It's basic economics. Cars work as an analogy because it's an obvious one, but you can pick any product and you'll find that there was analysis done prior to the product going on sale to see where the company felt they could set the selling price to maximize the return.
If people understood simple economics then the car analogy would not be needed. But we very obviously need car analogies.