Source?
would be really cool
It was discussed in the Mac Pro
mea culpa meeting with bloggers/press in April 2017. They talked about how there’s a lot of pro users (30% occasionally, 15% frequently) who use pro apps while Mac Pro is a single digit market share. So they saw space for another Pro model besides Mac Pro. Here’s a chunk of that convo, the entire article is worth a read. (Note this was a couple months before they previewed iMac Pro at WWDC and announced its December ship date.)
Phil Schiller: And the fact that pro software can touch 30 percent of the polled Mac customer base is significant and important in the fact that it’s related to the 15 percent that use it frequently, and the [single digit] percent that use Mac Pros, we do think there’s a connection here and an importance to all of that.
Obviously, as you know, we just did a very major update to the MacBook Pro line. That’s going very well. Customers absolutely love it, we’ve had a lot of customers buying them. Big numbers, as I said, 20 percent growth year over year. We’re very proud of those products; we know there’s feedback on things that can be done better on them. There’s things that we want to do better on them. We know they matter to our pro customers, and we have every intention to advance that Mac Book Pro line in the years ahead and make it better and better for our core customers, but we think we’re off to a good start there.
Next up: we have plans on iMac, to move that line ahead, and do great things on iMac. It’s core to our Mac business and our customers, including making configurations of iMac specifically with the pro customer in mind and acknowledging that our most popular desktop with pros is an iMac. We want to do things with the iMac in the future to help address those pro needs, and make it… not only continue, but more of a capable machine for pro customers.
Craig Federighi: That is a pretty incredible evolution that we’ve seen over the last decade. The original iMac, you never would’ve thought as
remotely touching pro uses. And now you look at today’s 5k iMac, top configs, it’s incredibly powerful, and a huge fraction of what would’ve traditionally required the Mac Pros of old and are being well addressed by iMac — whether its audio editing, video editing, graphics, arts and so forth. But there’s still even further we can take iMac as a high performance, pro system, and we think that form factor can address even more of the pro market.
https://techcrunch.com/2017/04/06/t...-john-ternus-on-the-state-of-apples-pro-macs/