"Alright, we're Imagination Technologies, and we need a logo that conveys imagination. What are you thinking of doing?"
"How 'bout a circle next to a square?"
"OHMYGODYES"
What's the point with this? Here's a variation...
"Alright, we're Apple Inc., and we need a logo that conveys computers and phones and tablets and innovation. What are you thinking of doing?"
"How 'bout a single piece of fruit?"
"How 'bout a piece of used fruit?"
"How do we illustrate used fruit?"
"A piece of fruit with a bite out of it."
"A bite or a byte?"
Nerd eyes roll.
"Which fruit?"
"An apple... an apple with a bite out of it."
"Don't the Beatles already run a company called Apple using an apple for their logo?"
"Yes, but that's Apple Ltd. We'll be Apple Inc. making our name
entirely different from theirs. And our apple logo will have a bite out of it, making our apple logo
completely different from their apple."
"Their logo is a photo-realistic Apple. So let's make ours "thinner" by making it flat."
"Love thinner! Must always be thinner. And made of alumin-i-um if possible."
"Won't people still say we copied their logo and company name?"
"Some might... but our faithful will hammer them as trolls and, in time, rewrite history such that they'll imply the Beatles stole the apple name & logo from us."
"But everybody knows the Beatles came well before our company."
"Does actual history really matter? Our faithful will spin anything to prop us up. Best of all, they work so hard for us for free. If there's any doubts about that, why doesn't the executive team re-record the Beatle's albums and we'll courageously claim them as original works of our own too?"
Eddy: "dibs on Billy Shears... ahem, I mean Willy Cheers"
Schiller: "dibs on the Walrus... ahem, I mean the Seal"
Angela: "dibs on Lucy in the Sky... ahem, Judy in Disguise... ahem, Lacy making Fries"
"OHMYGODYES"
"Can't innovate my *ss"
