Immersive VR and 360 Video Editing Tools Coming to Adobe CC for Mac This Summer

[Chupa Chupa]

Because of their terrible business model.

Well, it's annoying to those of us that are hobbyists, but it's not a terrible business model. Adobe is more profitable now than ever. That makes is a fantastic business model.

Now will I ever subscribe? Not likely. It's too expensive for my purposes. I'll stick w/ my stand alone version of CS6 until it breaks or I find an alternative.

 

[Steve121178]

Apple should make 3D displays and support nVidia 3D and VR technology.

No point when the vast majority of hardware they sell has mostly integrated graphics or feeble low-end dGPU's. For the high-end Mac Pro users, yes I can see a small market for it.
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Well, it's annoying to those of us that are hobbyists, but it's not a terrible business model. Adobe is more profitable now than ever. That makes is a fantastic business model.

Now will I ever subscribe? Not likely. It's too expensive for my purposes. I'll stick w/ my stand alone version of CS6 until it breaks or I find an alternative.

I subscribe to the Individual Adobe CC 'Photography' plan which just includes Lightroom CC & Photoshop CC (all I need). It costs £8.57 a month or £102.30 a year which you can pay in one instalment if you want as I do.

I find the subscription model works for my needs. Beforehand, if I wanted Photoshop it would cost me about £650 here in the UK and of course I'd never get newer versions for free. If I wanted a new version it would cost a significant sum of money to upgrade my license to the latest version.

I'm all in favour of the CC subscription plans at the current pricing levels and many others like me can now always have the latest Photoshop & Lightroom versions for a small monthly fee.

 

[stevemiller]

Just have to point out that this years update to after effects is "improved playback of cached preview frames", which is only a new feature in so far as they completely broke this previously functional feature last update and let a foundational component of the software languish for a year.

The subscription model sometimes feels like the "we'll fix it later" model.

 

[Steve121178]

The subscription model sometimes feels like the "we'll fix it later" model.

That's the software industry in general and I now include video games and operating systems (namely Windows 10) in that bracket.

"Release now, patch & fix later" has been the motto of nearly every developer for the last 10-12 years.

 

[Pilgrim1099]

I am running Yosemite, CS5.5 Works fine, have to tweak System Preferences/General and tick the Use Dark Menu Bar And Dock button. This resolves an issue in AI with displaying font menus.

Yes we (my studio of 6 iMacs) hope to upgrade to El Capitan (is that an oxymoron?), but I have heard that CS5.5 doesnt behave well.

Oh that worries me greatly because I have CS 5 as well and running Mavericks. I haven't upgraded to Yosemite nor El Capitan because of that concern. I'm running on a 2010 iMac with 6 gb of RAM and it still works fine. Even though I may need to get more RAM to be able to run Yosemite or higher.

 

[nt5672]

That day is long gone - you're either in with the subscription or you're out.

Yep, I don't keep Adobe subscriptions for the few times a year I would use them. Most of the time I can use some other software, but if a client insists on using Adobe files, then I add on Adobe fees.

 

[MentalFloss]

Unfortunately the 2016 range isn't going to do much better - with thinner than ever computers, all coming with integrated GPUS... Form over functionality.

Actually, both the form and the functionality follow exactly what is perfect for the vast majority of users.

VR is for now a niche application that is simply not interesting for most normal users. It's obviously extremely interesting for gamers, but if you're a gamer, then you own a high-end PC already. Apple doesn't care about gaming on the Mac, and Mac users have generally adjusted to that - which seems to be working out well for Apple. After all, also not every Dell or Asus PC that is sold is a gaming PC.

And I am not saying that from a "I don't care about VR" perspective. I am actually very very very interested in VR - to the extent that I am considering buying a high-end PC just for that. I not only would like to play VR games. I own a Ricoh Theta S 360-degree camera, so having both VR video editing capabilities and VR display hardware would be absolutely golden for me. But I do recognize that it is not something that appeals to most mainstream users.

 

[dimensional]

Nice, maybe Apple will actually release a computer that can do VR. So angry that the maxed out $4K iMac I bought last December is not fast enough to do VR (I had to cancel my Oculus Rift order) meanwhile you can buy a $1000 PC that can do it.

If Apply doesn't get its @#$ together fast my next computer will be a PC with a real GPU after 12 years of being pure-Mac. This decision also became a lot easier recently now that Windows 10 supports the Linux kernel APIs (I need UNIX for the software development I do for work).

Apple is dropping the ball so hard on its Macs. No pen support, no touchscreens, no decent GPUs...

 

[Stella]

we all know Apple pro machines are only in name. Not reality.

Actually, both the form and the functionality follow exactly what is perfect for the vast majority of users.

VR is for now a niche application that is simply not interesting for most normal users. It's obviously extremely interesting for gamers, but if you're a gamer, then you own a high-end PC already. Apple doesn't care about gaming on the Mac, and Mac users have generally adjusted to that - which seems to be working out well for Apple. After all, also not every Dell or Asus PC that is sold is a gaming PC.

And I am not saying that from a "I don't care about VR" perspective. I am actually very very very interested in VR - to the extent that I am considering buying a high-end PC just for that. I not only would like to play VR games. I own a Ricoh Theta S 360-degree camera, so having both VR video editing capabilities and VR display hardware would be absolutely golden for me. But I do recognize that it is not something that appeals to most mainstream users.

 

[Michael73]

Adobe and Microsoft remind me of one another. Both have awesome software suites and change them regularly but the truth is, for the vast majority of people, what those programs did 10 years ago is what they need them for today. Only a small portion of people take advantage of the new stuff that gets added.

 

[nt5672]

I wonder what hardware Adobe is counting on. Apple's hardware choices are not very good for VR or high res or frame rate video.

 

[bonehead]

Hey sweet, I should pay them a monthly fee for their software. Not.

As a consumer you are free to spend your money as you see fit but but I don't have a problem with someone asking for money for a product.

 

[Glassed Silver]

I'm out. CS6 until the Affinity suite matures enough to jump ship.

I already made the jump.
My CS apps are backed up in case I need them again, but so far I love being Adobe-free.
No more pesky update client constantly trying to persuade me to "upgrade" to CC.
While I was at it, I uninstalled Flash, too. If I ever need it, I'll launch Chrome that updates Flash for me.

So far it's amazing. I wouldn't have believed just how much of a relief not dealing with Adobe's BS is.

Here's to hoping Affinity also considers making a DAM that has Aperture users feel at home and maybe a mobile app to synch with.
That's all I ever wanted. Aperture on the Mac and a decent editor (for starts, meta data, etc...) on iPad with smart synching iTunes-style.

If Apple won't do it, maybe Affinity will pick this up.
Most certainly I'm not going to pay a subscription just to synch Lightroom mobile and Lightroom for Mac, let alone upload to the cloud for no good reason.
My iPad and iMac are next to each other often enough on fast WiFi/ethernet. No need to send my data across the internet if all I really need is the photos to synch to a device literally 20 cm away.

Glassed Silver:mac

 

[Steve121178]

Nice, maybe Apple will actually release a computer that can do VR. So angry that the maxed out $4K iMac I bought last December is not fast enough to do VR (I had to cancel my Oculus Rift order) meanwhile you can buy a $1000 PC that can do it.

If Apply doesn't get its @#$ together fast my next computer will be a PC with a real GPU after 12 years of being pure-Mac. This decision also became a lot easier recently now that Windows 10 supports the Linux kernel APIs (I need UNIX for the software development I do for work).

Apple is dropping the ball so hard on its Macs. No pen support, no touchscreens, no decent GPUs...

The iMac is a laptop on a stick. It's superb for general use & consuming content but that's about all it can do.

You must have been out of your mind to buy a maxed-out iMac when I bet the standard model with Fusion/SSD would have been more than good enough.

 

[Bubba Satori]

Because of their terrible business model.

Why is their business model terrible?
The great thing about the Socratic method is that it eventually uncovers the truth.

 

[bonehead]

Also included: a part of the update that will brick everyone's mac. \o/

My experience has been different. My company uses Premiere Pro CC every day for work. When a new update comes out we never update right away but when we do, things usually work.

I'm sure this update, like many others before it, will cripple projects and break things.

Adobe, always cramming in new features without fixing the ones before it.

They have finite resources and need to balance between fixing known bugs and adding new features otherwise the haters would be whining about why they never add new stuff.

 

[Mums]

Well, it's annoying to those of us that are hobbyists, but it's not a terrible business model. Adobe is more profitable now than ever. That makes is a fantastic business model.

Now will I ever subscribe? Not likely. It's too expensive for my purposes. I'll stick w/ my stand alone version of CS6 until it breaks or I find an alternative.

Point taken. But that's still not a good business model. Apple under Jobs was a good business model: make the best products available and charge an appropriate and profitable price for them. He kept his product offerings to a minimum number of lines, and they were virtually all best in their class.

Adobe vomits out half-assed crap, throws it at the wall and sees what sticks. Then it charges through the nose for whatever sticks and whatever it can get away with. You cite that this had led to profit, and I'll take your word for it, so it may please some stock-holders. But it's also made scores of people who loved Adobe hate it. That is not good business, even if it is profitable, and bad business erodes business value sooner or later.

 

[Michael Scrip]

Sticking to no subscription. Can't see myself paying monthly for something I only use a few times a year.

True.

But you probably wouldn't pay $700 for Photoshop or $2,600 for Adobe Master Collection to use a few times a year either.

Or did you?

The truth is... Adobe never really made casual software for hobbyists. About the closest you can get is Photoshop Elements and Premiere Elements.

But their big software packages are really tailored for those who make money with their software. And yeah... it's better for full-time work and not once in a while work.

 

[pat500000]

Adobe: we got this new VR stuff. -stocks goes up-
Adobe: it's subscription however... -stock drops-

 

[DanielSw]

Exactly. Adobe has gone all-in on subscription software. They're not going back.

It doesn't bother me though. $50 a month means easy budgeting... and constant updates are great too.

Premiere Pro alone has received 10 updates like this since I became a Creative Cloud subscriber in 2012.

The old way was paying thousands of dollars to start... and then hundreds of dollars for updates. But if you skip an update or two... you're back to paying tons of money for the next version.

I know some people hate the idea of "renting software forever" but I've embraced it. It works for me.

And it obviously works for the other 7 million Creative Cloud subscribers too 🙂

Very good points.

I very much value the frequent updates which are only a click away.

I love the new CC Libraries, for one.

Dreamweaver was always too technical for me, and I liked GoLive back in the day. But now Muse CC is far better than both. It came just in time for me updating our website. Love its frequent updates, too.

The subscription whiners are a sad lot, and most likely fading into the past.

 

[MarsViolet]

Exactly. Adobe has gone all-in on subscription software. They're not going back.

It doesn't bother me though. $50 a month means easy budgeting... and constant updates are great too.

Premiere Pro alone has received 10 updates like this since I became a Creative Cloud subscriber in 2012.

The old way was paying thousands of dollars to start... and then hundreds of dollars for updates. But if you skip an update or two... you're back to paying tons of money for the next version.

I know some people hate the idea of "renting software forever" but I've embraced it. It works for me.

And it obviously works for the other 7 million Creative Cloud subscribers too 🙂

Stockholm syndrome.

 

[hiddenmarkov]

has something changed and the legit VR vendors (not vaporware promise everything to get some crowd funding flowing) supporting macs? last i heard they weren't.


Also yeah...its adobe. Great setup that sub. Know what happens when you want out of it? They charge a cancellation fee. If in the fine print I skipped it I would have to admit. Just FYI for others in case they skipped it to. I gave them the money to be done with it. Never been divorced but gather its almost the same experience. Money spent worth it to get out of a situation you just don't like anymore.

 

[handsome pete]

I heard VR hardwares do not support Macs. How do you try out assuming you can create with Mac which cannot drive the head gears.

Depends on what kind of VR we're talking about. Mac hardware is incapable of running things like the Oculus Rift and HTC Vive, but there is a lot of content out there for mobile VR (Samsung Gear, Google Cardboard, etc.)

 

[Bubba Satori]

I don't know which unanticipated consequence of the internet is worse — proselytizing by ISIS, or Adobe's ability to pursue a subscription model.

You can't be serious.
And if you are...

 

[Chupa Chupa]

Point taken. But that's still not a good business model. Apple under Jobs was a good business model: make the best products available and charge an appropriate and profitable price for them. He kept his product offerings to a minimum number of lines, and they were virtually all best in their class.

Adobe vomits out half-assed crap, throws it at the wall and sees what sticks. Then it charges through the nose for whatever sticks and whatever it can get away with. You cite that this had led to profit, and I'll take your word for it, so it may please some stock-holders. But it's also made scores of people who loved Adobe hate it. That is not good business, even if it is profitable, and bad business erodes business value sooner or later.

Agree about Adobe, but a business model is a company's plan to make a profit -- how it will sell its goods and services. So right now it's inarguable that the subscription model isn't the right one for Adobe because it's making more money now than it ever did under the old perpetual license model.

The decision to make the best product available isn't part of a business model, it's part of a company's mission statement. The two must intersect, but they are still distinct and not necessarily dependent on each other.