Excuse me while I grab a tissue to clean the red cool aid from my mouth. Adobe has done it again with amazing updates and keeping its upper edge in the video production world.
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Immersive VR and 360 Video Editing Tools Coming to Adobe CC for Mac This Summer
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Yet the topic of the article is VR, and the only use case that you mentioned in your reply was VR. So I can only assume that you actually do consider VR a "professional" use case. Which is of course nonsense.
Of course, you are free to finally mention the professional use cases that are not possible on a Mac - not that your reply would have anything to do with this article then.
Actually, VR is applicable for professional use cases, such as, and not limited to, Medical, sport training, and as Adobe have just highlighted with their product updates.
VR isn't just for entertainment.
For most professionals, the $50/month fee is like half an hour to an hour's worth of billable time. If it can't be worked into a profitable billing structure then you're doing something wrong or you were never going to pay for the software in the first place.
Those arguing that they can save thousands of dollars by not updating ignore the fact that they eventually have to update and that it costs significantly to do so under the old model. What it boils down to is a maybe a $10/month saving. Which is peanuts. And any extra costs are offset by the fact that we're now getting frequent and substantial updates to all the software.
Also, skipping updates may be fine for production houses that keep everything internal, but for those of us who deal with external agents, you need to keep up to date to ensure that you're always compatible with whatever files and projects come your way.
Those arguing that they can save thousands of dollars by not updating ignore the fact that they eventually have to update and that it costs significantly to do so under the old model. What it boils down to is a maybe a $10/month saving. Which is peanuts. And any extra costs are offset by the fact that we're now getting frequent and substantial updates to all the software.
Also, skipping updates may be fine for production houses that keep everything internal, but for those of us who deal with external agents, you need to keep up to date to ensure that you're always compatible with whatever files and projects come your way.
Odd, I think that was the post I was trying to reply to?I'm actually an Adobe Creative Cloud subscriber.
I was simply pointing out the fears people had when Creative Cloud was launched. But Adobe has pretty much kept their end of the bargain (providing consistent updates in exchange for your ongoing monthly fees)
I was replying to another comment that was talking about Apple, FCX and Motion getting left behind.
But thanks!
Man, just reading the lengthy comments here, it's clear to me that most of you have not witnessed the disaster that Adobe has turned After Effects into. Here we are, edging towards the middle of 2016 and I'm still using the 2014 release of AECC because the 2015 version has been an unworkable mess since its release. What little improvements they've made to it have been vastly offset by workflow killing bugs in the interface and playback. Using a Wacom tablet with AE went from slightly unstable in 2014 to nearly impossible in 2015. But hey, they redesigned the interface!
I am similar paying $50/mo. Or let me correct that...my clients paying the $50/mo that I take as a tax deduction. But here is the problem. It is nice while it lasts, but I turn 65 in July and transition to retirement. Sure I will be doing photo shoots after 65 and maintain a business license, but the business will transition to more personal travel, landscape, and creating stock photos. Do I still want to be paying Adobe $50/mo in retirement when that same $50 could be paying for a drug plan supplementing Medicare. That is where Adobe has a losing model, and has me looking around.Exactly. Adobe has gone all-in on subscription software. They're not going back.
It doesn't bother me though. $50 a month means easy budgeting... and constant updates are great too.
Premiere Pro alone has received 10 updates like this since I became a Creative Cloud subscriber in 2012.
The old way was paying thousands of dollars to start... and then hundreds of dollars for updates. But if you skip an update or two... you're back to paying tons of money for the next version.
I know some people hate the idea of "renting software forever" but I've embraced it. It works for me.
And it obviously works for the other 7 million Creative Cloud subscribers too
The problem with the Mac Pro is that it doesn't use mainstream GPUs and Core i7 processors and is thus way too expensive for what you get. It has a place -- not knocking it -- but what I think many people want is something between the Mac Mini and the Mac Pro that has Core i7 and something like an nVidia 980 TI.
They could probably fix this situation by shipping something like the Razer Core (or even better being compatible with it). The iMac at least has desktop Core i7 processors.
How many people outside of a community like this (macrumors) do really want that? Of course we see a lot of clamoring for such a machine around here, but is there really that much of a demand for it? I certainly don't think Apple is perfect, but I'm sure they've researched the market enough to know if such a machine would be profitable or worthwhile to their business.
Let's play "spot the apple employee in charge of getting more feedback".
Just joking man, I agree with you.
Still, asking for decent hardware is not exactly something you need to communicate via their website.
It's something I have communicated already when buying my last laptop.
I bought a *cough cough* $1200 laptop that no Macbook can rival.
I'm still going with Macs for the rest of the family but I could not put myself through paying $2500 for a GF card.
Totally agree. I'm still on CS5, and may have to not upgrade my OS beyond El Cap because it barely works now. Just barely.
Adobe sucks.
So all I have to do is give a company $49.99 monthly (or until they decide to charge more) FOREVER and I can have this software?
Forget it Adobe. I will never fall for this outrageous pay for life pricing con trick. I'd rather use a vastly inferior product from any other company than pay every month for life for the privilege of having software.
Forget it Adobe. I will never fall for this outrageous pay for life pricing con trick. I'd rather use a vastly inferior product from any other company than pay every month for life for the privilege of having software.
And it's a deductible expense so your net monthly outlay = $50 - ($50 x your tax rate).
Adobe has been very open about their plans to completely gut and rebuild the underlying architecture of AE to make it much faster and better able to take advantage of modern hardware. On an Adobe blog a couple of years ago a member of the AE team just wondered out loud, "Hey, what if we spent a lot of time focusing on speed even if that meant the app didn't get many other new features for a bit?" and the user response was overwhelmingly, "Yes, do it!" so Adobe actually decided to do it.
If you look at the version numbers of AE, CC2014 is 13.2 and CC2015 is only up to 13.7. AE is definitely a work in progress right now though, based on the recent previews, the fruits of that labor look like they will start paying off in the next version.
Apple under Jobs is a big reason why we have seen a huge rise in the number of software companies moving towards subscriptions, freeium, ad supported, etc., business models. Dell was a major player in leading a race to the bottom in hardware prices and Apple is a major player in leading a race to the bottom in software prices. If you make NLE software it's kinda hard to compete with Apple's 'pay $299 once and get free upgrades for life' business model. It's just not viable unless you sell high margin hardware (or have some other super profitable side of the company to balance out your books). Apple did it with iTMS. They did it with Shake. They did it with OS X. And they are doing it with FCP X. How 'good' of a business model it is I guess depends on one's perspective.
In post production the old business model was pay for a perpetual license, then wait 18-24 months for the next version to come out, then pay for another perpetual license (but at a discount if you already owned a previous version). That era is dead. Now new versions come out very 12 months or so and Apple, Adobe, Avid, Autodesk, Lightworks, Blackmagic, etc., all left the old buy/upgrade model in the dust.
It's also made scores of people that never would've considered Adobe in the past try them out because of the reduced cost of entry. As for the 'paying for the rest of your life' hyperbole, no one knows what the future holds. In January of 2011 I doubt anyone would have guessed that in the coming years Apple would've killed most of the Pro Apps (including FCP 7), Avid would be delisted from the stock market, Resolve would become an NLE and Premiere Pro (which has pretty much been mocked it's entire existence) would actually be making inroads into movie and TV production.
Speed improvements at the expense of new features is very different from "we didn't finish the overhaul of our engine so we pushed out a broken update for a year". I'd settle for bugfix only releases if an overhaul needed more time. Just don't make it *worse*
Anyway, luckily they let you keep the previous version next to the current one so you aren't totally screwed by regressions, but that option gets tucked away and I know of a number of people who overlooked it.
And for the record I did do their dev feedback thing a year ago, and I ranked getting the ram preview sorted as top priority for me
And FCP X and Motion fall farther behind...
Lol...Adobe adopted features from FCP X like editing during ingest and native/proxy workflows. Along with roles for audio and more integration from its Speedgrade, simular to what FCP X did with color board color grading. Perhaps FCP X is not the software thats behind.
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VR is not widely adopted in the professional world, just in a few very limited cases, so for the time being is just a curiosity. Jumping early on the VR bandwagon, for an untested and possibly limited use case scenarios, is still a crap shoot at this point in time.
Nice to see VR support is coming to Mac with Adobe. To bad you need a PC for the rest of all your VR experience / developing.
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If you use the tools only a couple of times a year, a no subscription works fine. I work every day with the tools. For me, the subscription works fine. I am keeping my eyes also on the Affinity tools. Looks like they are doing fine for a lot of less green.
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If you use the tools only a couple of times a year, a no subscription works fine. I work every day with the tools. For me, the subscription works fine. I am keeping my eyes also on the Affinity tools. Looks like they are doing fine for a lot of less green.
I can imagine that VR will become a lot more popular in a short space of time since the technology is here now to make it viable. So, at present of course VR use cases are going to be limited... But give it time... There are many uses for VR outside of entertainment.. With VR I also bundle in Augmented Reality.
Unfortunately, none of this use will Apple PCs unless Apple up their game.
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Since we don't have much of a wide spread release for even consumer use, will give enough time for Apple to evaluate VR to see if it will be profitable enough for their business model or go the way like 3D did.
VR does have a wow factor, but is that enough to make it viable enough for business use? Unless VR gives businesses substantial benefits, they will probably make do with what they have. Rather than having a cooler way to do it without much benefits to productivity at a much higher price.
It has a lot of potential for sure, but still a bit too soon to jump into the market just yet IMO.
Let's play "spot the apple employee in charge of getting more feedback".
Just joking man, I agree with you.
Still, asking for decent hardware is not exactly something you need to communicate via their website.
It's something I have communicated already when buying my last laptop.
I bought a *cough cough* $1200 laptop that no Macbook can rival.
I'm still going with Macs for the rest of the family but I could not put myself through paying $2500 for a GF card.
Yeah, I've seriously been looking at the parts for a computer that would be perfect for supporting Oculus and Hackintoshing for creating more of my personal and soon (hopefully) additional professional video projects.. The nature of my business and the market is shifting and Apple really isn't giving me the tools I need to adapt quickly enough..
If you told me even ten years ago Apple wouldn't have a single Mac that seemed like it would fit my intended use... The Oculus is the biggest letdown as I've been an amature VR content creator since the QTVR days.. still have the hardware and software to create QTVR tours w/ directional sound... So much tech now that would be perfect for QTVR, and it's dead.. sigh..
*BTW I sent more feedback to Apple today... 8GB max ram, non-upgradable? in 2016? Sigh.
Mate, I was an early adopter of InDesign in whatever year that was. I couldn't wait to ditch QuarkXPress, because (1) the software was showing it's age, and (2) Quark was an arrogant company which thought it could charge whatever it liked and forever remain the industry standard. Well guess what: Adobe's pricing strategy shows far more arrogance than Quark's ever did, and its software looks just as old as XPress did back in the day. They have a stronger hold on the industry, but it won't last forever.