Seriously, so what if FCP 7 is no longer going to be updated? What is the problem? You have to learn a new tool? Wouldn't you have to do that someday any way?
I run into this all the time in corporate IT. Microsoft with Windows, Office and SQL Server, Oracle is famous for this, IBM Cognos with reporting tools. We make a decision on which sw we can run with no support until the time comes when we can do an upgrade/conversion project. In addition we do SW evaluations to keep an eye on each tech segment and determine if the product we are currently using should be kept or replaced with a competitor.
Point is, we never assume that a software product is going to stay in its current form or even exist going forward.
Sounds to me like many small business owners haven't properly planned or budget for this type of change and now feel Apple owes them something. I just don't see it that way.
The crux of the matter is Apple promised a pro application, and we made business decisions (just like the ones you described) based off that information.
This is not a pro application. It's not a matter of being a new tool, new way to edit, etc. It literally cannot do what I need to it do as it lacks certain fundamental features (think Photoshop not being able to print). If it did, I would be happy to migrate over and learn their new paradigm, like I have countless other times in the past with other programs. However, it can't, and thus Apple is useless to Pros because currently, it does not offer a pro editing app.
In addition to misleading us, Apple is not providing any information regarding the future of this product, and as you know, one can't make good business decisions with a lack of information.
Simply continuing to use FCP7 will work short term, but not long term, as OS's will advance and no longer support it (maybe as soon as next month with the release of Lion). Plus, ancillary technology like footage will soon evolve beyond it and render it completely useless.
I agree this isn't necessarily an un-common thing, but the way Apple handed it is dickish because:
a) They promised a pro app, and we planned accordingly to that
b) They won't provide any info or roadmaps about what they intend to do, making decisions much, much more difficult than they need to be
ALL of the anger from pros stems from Apple's dishonesty and willful silence concerning the entire thing. If they had handled it better, I
guarantee you wouldn't see nearly as much anger.