here's the deal. At one point they said in store would start on the 24th. And yes it is (as far as anyone knows) still by appointment which includes a product reservation.
and it could still happen on the 24th. But, according to my BF, they are not to talk about that system. Corp has wanted them to push for online orders rather than waiting for the product reservations if someone did a try on appointment. Now they are being told rather than suggesting those folks should consider online, don't even bring up the in store reservations. In part because they would rather save the staff time for those that don't manage to get a try on and the other part because of the implication that they will have tons of stock on the 24th. They might not. Even if they have stock on the 24th it might only be 1-2 of each model. Customers won't really know that's the sitch because they will just be told that X isn't available to reserve. which could mean that its low stock or several folks beat them to that one.