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Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip

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Apr 12, 2001
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Incoming Intel CEO Pat Gelsinger has said that the company must "deliver better products" than Apple, which he described as a "lifestyle company," and says that Intel's best days are "in front of it" (via The Oregonian).



Speaking at an Intel all-hands meeting yesterday, Gelsinger derisively implied that Apple is merely a "lifestyle company," so Intel must be able to surpass its technology:

"We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino. We have to be that good, in the future."

The jibe at Apple comes after the launch of Apple Silicon last year, which has begun to displace Intel chips inside Mac computers. The M1 chip, Apple's first custom silicon processor for the Mac, has far surpassed the capabilities of equivalent Intel offerings, with markedly better performance and power consumption.

Gelsinger will replace Bob Swan as Intel CEO, having already spent 30 years at the company before leaving in 2009. He was the company's first Chief Technology Officer before becoming CEO of VMware. Speaking to employees, Gelsinger insisted that Intel has its best days "in front of it."

He joins the company at a time of crisis as it contends with multiple threats. With major client Apple dropping Intel for its own custom silicon, and Microsoft expected to follow suit in the near future, Intel has struggled to deliver technological innovations. This is after the company has repeatedly reported delays with its latest processors, while its main competitor, AMD, has proceeded to capture valuable market share.

In December, a major hedge fund with a one-billion-dollar stake in Intel, Third Point, issued a letter urging Intel to take "immediate action" and shake up its business model to combat the mounting threats to the company. Gelsinger's arrival will go some way to appeasing shareholders, but the company has some way to go to regain its footing.

Gelsinger starts as CEO next month, having been lured away from his current job with a package reportedly worth $116 million.

Article Link: Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip
 
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Blackstick

macrumors 6502a
Aug 11, 2014
746
3,173
Sunny South Florida
Yesterday, I begrudgingly sat through a 1 hour "preview" of Dell's upcoming enterprise product line for 2021 at work (we have about 3000 Macs in use and 7000 Dells). The Dell executive was confusing his Latitudes in the presentation, because surprise surprise, it's basically all the same stuff on a 14nm chip. Their biggest "brag" was that they designed a de-inclined hinge, similar to what Apple had in 2004-era iBooks... so you get an extra 1/2 inch on space when the lid's up behind an airline seat (which is so irrelevant this year it's frankly hilarious).

When I asked "why the dogmatic need to stick with Intel?" he had no answers. Then he made a claim of 22 hours of run time on their latest Latitude, and I told him "yeah, and with typical corporate mandated security stacks, people are lucky to see 4 hours in the real world - so that's underwhelming."
 
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TallManNY

macrumors 601
Nov 5, 2007
4,372
1,238
Ouch. I think their engineers might say that competing with Apple's multi-billion dollar R&D budget is pretty damn hard. But the fundamental point that they must do better than Apple is true. Apple computers already dominate the market (compared to any one manufacturer, not compared to all the PC manufacturers combined) and Apple is poised to radically increase that domination with the advantages of the M1 chip and the generations to quickly follow. This is the kind of leap in performance that will soon get around by word of mouth once enough M1 Macs are out there. The power consumption decrease seems like it will be huge in the server market. If Apple captures that market, oh boy.
 
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Derek Knight

macrumors newbie
Jan 29, 2020
19
78
Flatfooted, slow, and lazy: after decades of cashing in on x86, Intel finally wakes up. Losing the modem/5g business to Qualcomm and Apple's incredible M1 is just the swift kick in the pants Intel needs to innovate again. The alternative is a rather dismal decline.
 
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NT1440

macrumors G5
May 18, 2008
12,659
16,276
I’m not sure why some here are acting like this is a dig at Apple. This is literally the new CEO of intel telling the company to get its **** together, this is embarrassing and we’re capable of so much more.

Acknowledging a problem is the first step towards doing something about it. Intel hasn’t been honest about it’s problems in delivering their roadmap for almost an entire decade....
 
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