You may be tricked by the wording of the title, but Gelsinger is deriding _Intels_ inability to create something better than the M1 chip. Not _Apple's_.
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Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip
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He might also want to worry about AMD. That company was on the ropes for years, and Intel’s lack of execution combined with AMDs actual execution has caused Intel’s usual advantages to disappear. AMD has been delivering for years now, and they are showing no signs of slowing down.
What is more embarrassing, getting beat by a company as big as Apple, or getting beat by a company as small as AMD?
What is more embarrassing, getting beat by a company as big as Apple, or getting beat by a company as small as AMD?
That "lifestyle" company is the most valuable company on planet earth and also beating them at their own business. It wont even be close in the years to come how badly chip makers will get destroyed by Apple. If the M1 is wiping the floor with many of intel's chips now......just imagine what next year will bring let alone the year after that.
Those who know better realize Apple doing their own chips is going to be the biggest game changer since the iPhone. It will enable products large and small that were once only a pipe dream.
Those who know better realize Apple doing their own chips is going to be the biggest game changer since the iPhone. It will enable products large and small that were once only a pipe dream.
I'm not sure what he intended with "lifestyle company" but I somewhat agree that Apple makes much more than CPUs and making CPUs is not ultimately their "core" business.
This makes Intel's situation even more pitiful since they do make CPUs as their core business and they should get back to the top of the line in that area if they want to stay relevant.
This makes Intel's situation even more pitiful since they do make CPUs as their core business and they should get back to the top of the line in that area if they want to stay relevant.
Yes, I think it's not a shot at Apple, it's him taking a shot at Intel. "We let ourselves get beaten at our own game by a lifestyle company" is the idea.
But that mindset overlooks many many years of Apple making their own industry leading, desktop class phone CPUs, as well as Intel's failed attempts at making phone CPUs.
It's not as if the M1 came out of nowhere.
By the time they'll be moving to 10nm for desktop Apple will be hitting 3nm, that lifestyle company is going to show you the meaning of power per watt!
It's kind of shocking Intel is still around. Must be because they know how to cut some deals. But you are correct. AMD has been making better chips since the 90s compared to intel.
“Lifestyle Company”. He is delusional. Remember - he was the Intel CTO when they launched Itanium and he thought they would be able to increase Pentium chip frequency to 120 GHZ without current leakage or overheating
Apple has a 3-5 year roadmap for the M series already in motion that will make the M1 look pedestrian
Intel is on a fundamentally flawed architecture and has lost its ability to manufacture
Apple has a 3-5 year roadmap for the M series already in motion that will make the M1 look pedestrian
Intel is on a fundamentally flawed architecture and has lost its ability to manufacture
AMD is better with PCI-e lanes, no raid key bs, better priceing.
Apple m1 sucks in pci-e, max ram, max video out, storage.
Apple m1 sucks in pci-e, max ram, max video out, storage.
Personally I applaud what Apple and AMD are doing to break Intel's hold (and NVidia's hold). Yes, I do very much worry about the loss of full Wintel compatibility on Macs, but the sheer speed and efficiency of Apple's M1 chips and largely brought me around on this issue - I think the current benefits so strongly favor Apple's chips, at least in the mobile market, that we may soon see real moves towards proper emulation of Intel on ARM in the Windows world as well, and eventually end up with the enterprise-level backwards-compatibility that (unfortunately) a significant portion of the world does truly *need* in order to actually be able to consider Apple hardware. Rumors are floating that AMD is working on something similar to Apple's ARM implementation, and I think AMD is showing that they might be able to pull it off.
Just because a company is a 'lifestyle' company, that doesn't mean they aren't also a lot more than that. That's pretty narrow thinking on Pat's part. Also, IF we assume the Windows world never moves to ARM, then they need to be more worried about AMD right now than Apple anyway.
Just because a company is a 'lifestyle' company, that doesn't mean they aren't also a lot more than that. That's pretty narrow thinking on Pat's part. Also, IF we assume the Windows world never moves to ARM, then they need to be more worried about AMD right now than Apple anyway.
Haha, I came here to say the same thing. Hubris is hardly a strategy.
M1 in my PC and AMB in my consoles, not sure what I need Intel for anymore. Bold words won't change that.
The CPU market is in data centers, and Intel is still king there (although less so these days). Apple has around 10% of computer sales, plus some odd millions in phone and iPad sales. AMD has a small slice, and Intel has the rest.
Defend all you like, but Apple is a lifestyle company, that is their brand. Nothing wrong with that so don't know why so many are offended by the comment.
That aside I really don't think he is taking a jab at Apple, rather more a full swing at Intel for being in the position they are when a company like Apple can do better than they can. That is a lifestyle company vs the recently biggest Chip company in the world.
He is right that Intel should be able to deliver better than Apples own chips, easy to say but they are not, simple as. Can they? Time will tell, although it's been a long waiting game for something that should have been here before the M1.
That aside I really don't think he is taking a jab at Apple, rather more a full swing at Intel for being in the position they are when a company like Apple can do better than they can. That is a lifestyle company vs the recently biggest Chip company in the world.
He is right that Intel should be able to deliver better than Apples own chips, easy to say but they are not, simple as. Can they? Time will tell, although it's been a long waiting game for something that should have been here before the M1.
Words that someday we'll see again under the 'Things that didn't age well' section.
A lifestyle company who gave Intel many chances to get their stuff together chip-wise and moved forward once Intel did not deliver yet again.
I hope for Intel's sake they get their stuff together. It seems like it is too little, too late though.
I hope for Intel's sake they get their stuff together. It seems like it is too little, too late though.
M1 is their equivalent to an Intel Y chips and is a specific replacement to a hardware set with limits on ram and storage. I don't know how you work out that AMD has better pricing when Apple won't sell an M chip outside of a Mac product and they have only started on this route of Mac based ARM products, how about we see how they stack up in 2 years time when they have their full product lineup?
Apple sells 250 million iPhones and iPads a year. Plus, another 20 million plus PCs. Over 270 million of its own CPUs
That is the size of the entire PC market. Apple is bigger than Intel in chips
While I'm not convinced that the current Intel is capable of outperforming Apple technology, I think the man is spot on when he says that Apple is essentially a "lifestyle company". Tim Cook turned Apple into a very successful lifestyle company.
He's not wrong. Now if only Apple would take gaming seriously. I would love to pair my RTX 3080 with an M1 Mac.
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Unnamed bystanders also heard new Intel CEO Pat Gelsinger say, "There's no chance that Apple's M series chips are going to gain any significant market share. No chance." ;-)
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Microsoft CEO: No chance iPhone will gain significant market share
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Intel should just shift to being a lifestyle company that makes heating elements for Swedish saunas.
You forgot that Apple bought out Intel's 5G business. So in the future expect M1-styled CPUs with advanced cellular SoC integration. Something, no manufacturer currently has.