Instagram Testing Standalone Direct Messaging App, Hinting at Potential Removal of DMs From Core App

Discussion in 'iOS Blog Discussion' started by MacRumors, Dec 7, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Following in the footsteps of parent company Facebook, Instagram is beginning a test in six countries today that will see the launch of a new standalone app called "Direct," which will be solely focused on direct messaging friends and family members. As reported by The Verge, this could be the "first step" toward potentially removing messaging features from the main Instagram app.

    Chile, Israel, Italy, Portugal, Turkey, and Uruguay will get Direct on iOS and Android today, and if you download the app there and link it to your Instagram account, then your inbox in the core Instagram app "disappears" and can then only be accessed in Direct. Instagram currently has "no timeline" for a global launch outside of these countries, but said that its reason for segmenting off Direct in a test is to create a "best-in-class" experience for private messaging, which could not be possible inside a social-sharing application.


    Direct is said to open to a camera like Snapchat, encouraging you to send photo messages to friends, and then you can swipe to go left to see your profile and settings, or right to navigate to your list of recent contacts. Direct also includes all of the usual filters, doodle tools, and photo effects Instagram has launched in stories and picture editing over the past year, as well as four new exclusive filters. "That's the whole app," according to The Verge, which also reported on a new way to easily jump between Direct and Instagram.
    Since Facebook broke off Messenger into its own app in 2014, the company has added in chat bots, games, location sharing, ephemeral stories, online friend statuses, group video chat, and more. It's expected that Direct will also expand in a similar way if Instagram goes through with a global launch of the new app, which is starting off barebones in its test, leaving room for the company to "make it even better," according to Instagram product manager Hemal Shah.

    Article Link: Instagram Testing Standalone Direct Messaging App, Hinting at Potential Removal of DMs From Core App
  2. dan9700 macrumors 68020


    May 28, 2015
    Social media has become a joke and so cluttered
  3. riverfreak macrumors demi-god


    Jan 10, 2005
    Thonglor, Bangkok
    Still haven’t installed the Facebook messenger app and never will. I haven’t deleted my account but have disconnected all apps and 3rd party logins and never actually log in to Facebook anymore. I’ll return when they start paying me for the data I provide them.
  4. iModFrenzy macrumors 6502a


    Jan 15, 2015
    Our actions define our legacy
    Just like Facebook Messenger, Instagram Direct will end up buried in my app folders. Shame too because I actually use the direct messaging feature on Instagram to send posts to friends or just chat. I don't need a separate app for that.
  5. juanjohnjean macrumors newbie


    Apr 4, 2012
    So they are trying to compete with Snapchat by copying them? Sad move.
  6. -Garry- macrumors 6502a


    Oct 23, 2005
    Manchester, UK
    Given the tight integration between Instagram and Facebook, why not just merge the direct messaging systems?

    I’m sure it was considered but, whatever their reasons, you can be sure it’s not for the benefit of their users.
  7. OldSchoolMacGuy macrumors 601


    Jul 10, 2008
    They're actually crushing Snapchat. Growth of Snapchat has slowed to a halt and they're struggling as a company. They're in a very bad spot and their stock is taking a crap. Instagram on the other hand is seeing HUGE growth (they did in 5 months what it took Snapchat 5 years to grow) and it's not stopping at this point. They far surpassed Snapchat months ago and left them in the dust.
  8. DanielDD macrumors 6502

    Apr 5, 2013
    Instagram was the "perfect" social media platform a couple of years ago. No sharing button encouraged original content. Lack of read and typing indicators made Direct my go to service to chat with my friends.

    Facebook is destroying the app with their attempt to make Instagram as a catch all social media service.
  9. scrapesleon macrumors 6502a


    Mar 30, 2017
    Deleted Facebook then proceed to delete Instagram what’s next WhatsApp
  10. Luckyman770, Dec 7, 2017
    Last edited: Dec 7, 2017

    Luckyman770 macrumors newbie

    Nov 2, 2017
  11. Xavier macrumors 68030

    Mar 23, 2006
    I could get on board with removing the messaging features and getting back to the way Instagram was originally. I liked scrolling through photos with less clutter.
  12. GrumpyMom macrumors 604


    Sep 11, 2014
    I’m wasnt thrilled with how FB ripped Messenger out and made it a stand alone app. Then I decided I could see the benefits after all, and used it with my friends for awhile. But very quickly they cluttered it up with data mining crap and intrusive features. I thought I was just old and grumpy in my negative reaction and quick dumping of FB and their messaging app.

    But my millennial nieces and nephews said they were irritated by it all, too.

    I do perceive among my friends and family a “connectedness overload” and think social media overplayed their hand by adding on too many features that allowed people to become too intrusive on each other’s personal space.

    It becomes harder to politely decline allowing oneself to have their online status or physical location tracked, or the pressure to acknowledge all of your friends’ posts becomes too demanding when you just want to sit back and relax. So it can become more attractive for some of us to opt out of social media at all.

    Sometimes we just need our time and our schedules and our thoughts to ourselves and it’s very unpleasant to be tethered to a service that is doing its damnedest to pry those things out of us and distribute it all to the world.
  13. bradkrischel macrumors 6502

    Sep 2, 2010
    I'd love an Instagram app that was free of Stories and DMs. Instagram was so much more enjoyable when it was just pictures and comments
  14. Avieshek Suspended


    Dec 7, 2013
    Stop that Mark Zuckerberg turning into a Mad Scientist!
  15. tmoRumors macrumors newbie

    Oct 9, 2017
    I have not installed FB Messenger on purpose, and will probably end up doing the same for the Instagram DM app. Splitting functionalities over several apps seems to also come with an inflation to the cumulative size of those apps... 240M of storage space for the latest FB app update taken alone !
  16. H3LL5P4WN macrumors 65816


    Jun 19, 2010
    Pittsburgh PA
    It started going downhill when FB bought them. They accelerated the slide into a free fall when they allowed green bubble people in. Then came the non-chronological feed that you can't disable (so now I rarely see anything outside of from a handful of people.

    This will just be the last nail in the coffin.
  17. OldSchoolMacGuy macrumors 601


    Jul 10, 2008
    You might think so but indications are that your thinking is in the minority. Usage of Instagram keeps growing thanks to these new features. Like any product, they have to keep building on it. You can't just let the current features stand and hope people keep using the platform.

    This is a company that has been able to build their network to attract more than 2 billion people a day. They didn't grow that big by not knowing what people want.
    --- Post Merged, Dec 7, 2017 ---
    Yeah, they're sure killing Instagram. Look at how everyone is leaving in droves. :rolleyes:


  18. DanielDD, Dec 7, 2017
    Last edited: Dec 7, 2017

    DanielDD macrumors 6502

    Apr 5, 2013
    If this video is any proof, popularity does not mean anything
  19. Darmok N Jalad macrumors 65816

    Darmok N Jalad

    Sep 26, 2017
    We could also show similar graphs of Android and Windows 10 growth and market share compared to iOS and MacOS. Does that mean Google and MS are doing everything right for their customers? Things like privacy or preferences often don’t align with profit, especially on social media.
  20. ruchern macrumors regular

    Jun 2, 2017
    I do not really like the current Instagram app now, being both a mobile data and battery drainer. Stories is the major factors that turn me off. The only reason I kept Instagram is to keep in contact with few friends after trashing away Facebook. This is definitely a welcome for me.
  21. WBRacing macrumors 6502a


    Nov 19, 2012
    Another messaging app? Yes, that is definitely a well spotted gap in the market. Wish I had thought of it.
  22. coolkid93 macrumors member


    Jun 6, 2017
    Lehigh valley
    Just another app to download and add to folder that I will never use. This is stupid
  23. x-evil-x macrumors 68040


    Jul 13, 2008
    Instagrams dm Chat is really really bad. It’s very basic. I’ve never liked it much for talking to people like iMessage has tons of fun things to do with people same with messages app for Facebook. Instagram could use a big overhaul in the messaging part of their app.
    I’d rarher chat with most people on Facebook messenger especially android users. I never like texting them anymore. iMessage should just take over all of them
  24. bradkrischel macrumors 6502

    Sep 2, 2010
    Gaining daily active users doesn't necessarily mean they aren't making bad long-term decisions. Myspace had great growth for a long time until they didn't... in 2006, more people visited Myspace than Google

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