Intel CEO Hopes to Win Back Apple by Making Better Chips Than Apple

[mi7chy]

Intel Xe iGPU and Quick Sync video encoding/decoding are already better than Apple M1. Only thing Intel is missing is outsourcing to TSMC or Samsung 5nm or 3nm. If Intel does that I'll give up AMD and Apple and go back to Intel.

As it stands right now AMD > Intel > Apple.

 

[Homme]

I have not seen a single RISC-V based ARM CPU in the consumer market so to claim "ARM as a whole is solely based on it" is a slight exaggeration, ARM uses RISC, not RISC-V

really?? It’s just I remember seeing the apple fan sites which mentioned apple advertising A job for someone which has experience with RISC-V but mentioning ARM is based on the technology or it could be RISC sorry I don’t know the technology based on it so sorry if I’m wrong

 

[Lounge vibes 05]

You don’t think a conversation was held in a boardroom with some high earning execs saying your chips aren’t up to expectations. If this doesn’t change we are ending the relationship.

actually, it appears that’s exactly what happened.

Former Intel Engineer Claims Buggy Skylake Chips Hastened Apple's Switch to Custom Silicon

At this week's WWDC, Apple confirmed its plan to switch from Intel to custom processors for its Macs over a two-year transition period. Apple...

www.macrumors.com

Apparently, it wasn’t just Apple customers who had problems with those 2016 MacBook Pro‘s, it was also… Apple

 

[sunny5]

Intel must be dreaming. Apple is trying to develop RISC-V so there is no way they will use Intel CPU in future.

 

[guerro]

Pat is clueless.

 

[Lightshaft]

You know.

 

[falkon-engine]

He’s not wrong. Intel did stumble. And Apple was right to do what it had to do to meet its product schedules and design targets. But Intel appears to be coming back with Alder Lake. At least he seems to understand that superior performance is paramount, and that his company must deliver on time if it wants to earn Apple’s business back. He doesn’t seem to have an entitlement mentality. Which is good.

Whether or not Apple will come back is left to be seen. But so long as intel delivers its future lakes on time (Raptor Lake, Meteor Lake, Lunar Lake), even if Apple doesn’t come back, the rest of the ecosystem will benefit.

 

[Michael Scrip]

Why is there a hope for this Intel? Apple is long gone.

Exactly. Apple is gone. There might be one more Intel Mac Pro to come out... but everything else will be Apple Silicon from now on.

Intel better keep a good relationship with Dell, HP, Acer, Asus, Razer, etc. At least they still have them. Hooray(?)

 

[1369281]

Competition is a good thing.

 

[GSWForever8]

Maybe try getting off 14nm first?

 

[woocintosh]

Intel Xe iGPU and Quick Sync video encoding/decoding are already better than Apple M1. Only thing Intel is missing is outsourcing to TSMC or Samsung 5nm or 3nm. If Intel does that I'll give up AMD and Apple and go back to Intel.

As it stands right now AMD > Intel > Apple.

M1 is just Apple's entry chip.

 

[Wildkraut]

Well, I don’t doubt that Intel someday can make a faster chip “with lower energy consumption”, etc.

Specially because chip designers jump from ship to ship over and over, but even a slightly better chip won’t be enough to make Apple move away from Apple Silicon.

This Intel chip would have to be extremely groundbreaking to make Apple ignore all the financial, driver and software development, release cycles benefits they have by designing an own chip.

Anyway it’s kinda unrealistic that Intel will come with some groundbreaking futuristic irresistible features anytime soon.

 

[appleCakes]

There’s a kind of confidence that shows leadership — the type you see in Lisa Su and maybe Jensen Huang — where speaker makes promises, but you still feel they are grounded and make measured remarks.

Pat Gelsinger has had a great technical career (not sure if he really architected 80486/Pentium) but the more I listen to his talks the more he sounds like the CEO of a small startup willing to say anything to raise money. Catching up with TSMC in 5 years, winning back Apple CPU business (shifting away from Intel was known to be not easy for Apple, taking 3 years, and shifting back to Intel wouldn’t be any easier), and grandiose claims about sub nanometer node process. Generally dislikable sadly.

 

[Westside guy]

It doesn’t matter what Intel does. Making their own chips has obviously been Apple’s intent since they purchased PA Semi - and probably longer than that.

 

[kengeon]

I doubt Apple will go back to x86, but don't count Intel out of processor fab leadership. TSMC has been reporting delays for their 2nm node and it's very possible that Intel will beat them to the punch with their 20A node. Apple would be foolish to not consider Intel as a potential fabricator of the chip.

 

[ratspg]

Intel wants to work hard to win back Apple’s business?? Hahahahaha. Apple Silicon is the future. The end. Intel failed sooooo many times I can’t even begin to count. Those windows + Intel commercials are such trash. 🤮 Geared up for tomorrow, more apple products with less Intel chips inside. Let the countdown begin. 😄

 

[skitidetdu]

Apple announced the switch last year but has been developing and planning this for ages. Hard to think an already decided roadmap that probably is 5-10 years into the future would be changed.

 

[555gallardo]

I'm so excited for Apple modems

Only if they haven’t stopped making them a couple years ago.

 

[arvinsim]

By all means, if they can provide MUCH better chips, then sure.

But that is a VERY big if.

 

[555gallardo]

I stopped reading when Intel CEO managed to say “you know” three times in a row, in a single sentence. I don’t know and honestly think you neither.

 

[Michael Scrip]

M1 is just Apple's entry chip.

Exactly. The M1 is the "slowest" Apple Silicon chip that will ever exist. And it's still pretty darn good today.

I'll admit that Intel QuickSync is great. But all Apple has to do is add purpose-built cores and instructions for encoding/decoding various video codecs to win over the QuickSync faithful. Something along the lines of an "Afterburner card" on a chip.

I'm interested in what Apple announces tomorrow and to see where they go next.

I bet the "I need Intel QuickSync" crowd will start to diminish over the next few years.

 

[Kung gu]

End of the day, consumers need alternative options and for competition to stay alive. None of us want one company to control it all. We already get minor updates from Apple as is.

Intel already controls the market and for years gave us dual core and quad core CPUs. Apple innovated more than Intel in CPUs these past few years.

 

[tCdemon]

Sorry to say Intel chips will never be in every Mac now...slowly will be phased out (maybe not completely gone). Apple made something way better and cost efficient and Intel will never be able to match that, Intel's investors and profits are way more important.

 

[arvinsim]

I bet the "I need Intel QuickSync" crowd will start to diminish over the next few years.

It's pretty much irrelevant once you have a machine with a dedicated GPU, especially this generation's GPUs.

 

[The Cappy]

Even if all that happens if intel steps up their game and does better, that'll be a good thing.