Not for nothing, but this is the same that Verizon did during the iPhone 3G and 3GS days, with every ad they made bashing Apple all over the place because they thought that the iPhone was just a gimmick and passed on it (they preferred the motorola Droids). ATT jumped all over it, and signed a 3-year exclusive deal with Apple for it.
When that deal ended, Verizon basically acted as if those ads didn't exist and nothing happened to soil that relationship, to the point where Apple had their own separate event announcing the iPhone 4 for Verizon after announcing and releasing the iPhone 4 with ATT and T-Mobile.
Intel could be hoping for the same thing; however in Verizon's defense, Verizon didn't burn Apple with a subpar component to one of their flagship products.
BL.