Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apparently QCOM has seen enough to spend $3B (if I recall correctly) and they're no dummies ...

I agree that MSFT is uniquely positioned, I just don't see them going down that path, they would be picking a direct fight with the OEMs, even IF they would sell their chips to the Dells ... so fighting Intel and OEMs? and, MSFT does not have an ecosystem, they have and OS, Office, cloud and then some CPUs ...
I'm not convinced, but, I think the net few years will be very exciting in the computing space!

How much did AT&T pay for directv? How much did HP pay for Autonomy? You think corporations never overspend on aquisitions?
 
Let's just say ARM becomes the new norm. What's stopping Intel from getting a design/license from ARM to make their own chips? Forget about Apple Silicon, that's staying solely with Apple. All this discussion about Intel eventually going to die off but you're going to have to replace one architecture with another and you need a company or multiple companies to supply the demand of the rest of the market that isn't captured by Apple which is a lot.

I don't know much so maybe the answer isn't so simple.
 
This is because hypocrisy is a term that can only apply to non-Apple users, didn't you know that 😂 😂 😂

But yes, from what I'm reading this Intel chip is very good, and does look like it legitimately beats the M1 and AMD in certain areas, sometimes by considerable amounts, sometimes by small amounts. But this was guaranteed to happen at some point, and it's going to be good for consumers, in general, for more chip-makers to go to war and have to really push what they can do again, in terms of both computing-power and reduced power-consumption.

Where it remains to be seen, and where the risk is for Mac users is particular is if Apple ends up being unable to keep up with Intel and AMD once they really get going again. Obviously we all HOPE Apple can keep up. That's the ideal scenario. But it's not guaranteed and there is certainly the possibility that we end up switching to Intel or AMD (or even some else) again in the future. Apple was basically forced away from PPC because it got to the point where the PPC systems were clearly and dramatically failing to complete and the gap was widening. It was going to be very hard to sell Macs when you could buy a Wintel machine that was literally 2X as fast (or more) for less money. Let's all hope that scenario never happens again and that Apple's chips, at the very least, keep-pace. If they outperform the competition that's fantastic, and it's what we want, but ultimately what they have to do at a minimim is keep-pace.
Well, I think to most of us Mac users the mac experience was more important than having the fastest machine.
Not that we didn't want a faster machine but intel kept us at the same level for a number of years.
I have the m1 MacBook air and its the best deal ever for a mac. And for the money better than say the dell Xps line.
It is going to be interesting to see where this goes but for many of us we're already there!
 
That is not what I am talking about. I am not talking about Microsoft Applications, but business Applications which only run on Windows. In fact for those businesses we support I have not seen an Apple application yet nor there will ever be. If M1 supported Windows in a VM it would have been the perfect machine. And who knows someday that may be possible just not now yet. The entire automation industry uses Windows and not MacOS.

Most businesses do not run “business applications“ beyond office and web apps. Expanding the circle outward, you have businesses running POS stuff, SAP, etc. There is a very small handful of apps, all of which can be ported to Arm.

The number of companies running “custom” software is very small, indeed.
 
For normal web surfing, checking emails, an occasional light game and writing papers, yes it makes sense to sit it on your lap. For tasks such as video editing in Final Cut Pro or transcoding it makes zero sense to do this on the lap since these tasks stress the system and cause heat, not to mention I can't imagine why anyone would want to do extensive video editing on their lap. That's not a productive way to work.
Sure any extensive work probably not. But running logic pro or editing video from the couch,
these machines are very capable..
 
Let's just say ARM becomes the new norm. What's stopping Intel from getting a design/license from ARM to make their own chips? Forget about Apple Silicon, that's staying solely with Apple. All this discussion about Intel eventually going to die off but you're going to have to replace one architecture with another and you need a company or multiple companies to supply the demand of the rest of the market that isn't captured by Apple which is a lot.

I don't know much so maybe the answer isn't so simple.

They have a license. They used to sell Arm processors (remember StrongARM, which they acquired from DEC?)

The problems, of course, with your suggestion:

1) so what’s their value added? Why would people buy an Intel Arm processor instead of a nVidia one (presumably which will trounce Intel in graphics) or a Qualcomm one? (Which will come will all sorts of radio functionality)

2) Intel’s business model is selling commodity chips to customers. It doesn’t customize them for the needs of each customer. So how does an Intel chip meant for “everyone” compete with Apple chips, which are customized for Apple’s needs? Doesn’t that mean that, over time, superior Apple machines will encroach into the “rest of the market?”

3) Intel’s fabs have been bad for years. Their entire reason for existence in the past was the wintel alliance and their superior fabs. With the wintel alliance broken, and their fabs a mess, what’s their reason for existence? To design chips to be fabbed on TSMC? But there are many companies that are more efficient at and better at designing chips. So if everyone is using TSMC, Why would anyone buy intel’s inferior designs?
 
Let's just say ARM becomes the new norm. What's stopping Intel from getting a design/license from ARM to make their own chips? Forget about Apple Silicon, that's staying solely with Apple. All this discussion about Intel eventually going to die off but you're going to have to replace one architecture with another and you need a company or multiple companies to supply the demand of the rest of the market that isn't captured by Apple which is a lot.

I don't know much so maybe the answer isn't so simple.

Intel would have to port over their entire x86 codebase to ARM. Because they're so beholden to backwards compatibility (a burden Apple eliminated with Catalina in 2019), it would be significantly more complex a project for Intel. I honestly doubt Intel would suddenly pull support for 32-bit and older applications in order to make the switch from x86. Intel would also have to work with Microsoft, HP, Dell, Lenovo, etc. on those designs and implementation plans, which would further delay the conversion process. Intel also still gets royalties from AMD for their use of x86 (although most of that is offset by Intel's royalties paid to AMD for the use of AMD64/x64), so the potential for revenue loss would have to be factored in. The other consideration would be the lead time needed to design new chips for the ARM architecture.
 
They have a license. They used to sell Arm processors (remember StrongARM, which they acquired from DEC?)

The problems, of course, with your suggestion:

1) so what’s their value added? Why would people buy an Intel Arm processor instead of a nVidia one (presumably which will trounce Intel in graphics) or a Qualcomm one? (Which will come will all sorts of radio functionality)

2) Intel’s business model is selling commodity chips to customers. It doesn’t customize them for the needs of each customer. So how does an Intel chip meant for “everyone” compete with Apple chips, which are customized for Apple’s needs? Doesn’t that mean that, over time, superior Apple machines will encroach into the “rest of the market?”

3) Intel’s fabs have been bad for years. Their entire reason for existence in the past was the wintel alliance and their superior fabs. With the wintel alliance broken, and their fabs a mess, what’s their reason for existence? To design chips to be fabbed on TSMC? But there are many companies that are more efficient at and better at designing chips. So if everyone is using TSMC, Why would anyone buy intel’s inferior designs?

That's something Intel would have to figure out but in any case, whether or not someone would buy an Intel chip would be at their own discretion and this segment would truly be open to and with competition. I honestly don't know to what extent an ARM can be further improved in terms of design and the SoC part of it all.
 
I thought the number one marketing rule is that if you are the market leader you never mention your competition by name. Reeks of desperation.
Yeah, if this is the direction of their new CEO, I worry about them not focusing on the right things. They’re not focusing on where the puck is going to be, they’re not focusing on where the puck is, they’re somewhere in a soccer stadium wearing an American football uniform, trying to make par by sinking a free throw using a shot put... while still wearing ice skates.
 
For normal web surfing, checking emails, an occasional light game and writing papers, yes it makes sense to sit it on your lap. For tasks such as video editing in Final Cut Pro or transcoding it makes zero sense to do this on the lap since these tasks stress the system and cause heat, not to mention I can't imagine why anyone would want to do extensive video editing on their lap. That's not a productive way to work.

With the M1, heat is virtually non-existent, even when running all-out and transcoding video. While you may not view working with the machine in your lap as a "productive way to work", other people will feel differently and use their machines differently as a result. I often will have my Mac in my lap when working on short videos, but I will leave it on the desk when transcoding longer videos.

Great. Apple fanboys trying to protect a substandard product.
Ok, whats new.

The M1 has a proven performance advantage over similar Intel processors. All Intel has is a carefully crafted strawman fallacy built out of questionable methodologies using benchmarks specifically designed for Intel processors (which would therefore also place AMD at a disadvantage). My guess is that you've never touched a Mac, let alone actually used one. Which Intel office do you intern at, anyways?
 
I dislike intel and for a long time, they have stifled progress. BUT... I have a Mac Mini M1 with 16gb ram and it is without doubt the buggiest computer I have ever owned. 11.1 and the monitor worked fine. 11.2 and now it won’t wake. I’ve had 3 kernel panics this week alone. Had a big beachball event about 10 mins ago and in the end I had to turn the mini off and back on again. 11.2 was supposed to have solved the Bluetooth issue. Why is it that for the first few minutes, my AirPods Pro just crackle in and out. After a few mins they work fine. I’ve had my Bluetooth mouse lose connection at least a dozen times this week. My internet is set to 5ghz so it can’t be a clash between the broadband and Bluetooth. Yes they are fast and yes they are probably the future but they aren’t the “perfection in motion” as everybody claims they are. I am seriously considering returning it and buying an intel. Apple needs to listen to that. If the m1 was perfect in every way then the daw plugins that I use, that aren’t supported wouldn’t be such a bitter pill to swallow but it’s far from perfect.
 
Sure any extensive work probably not. But running logic pro or editing video from the couch,
these machines are very capable..
I wasn't arguing about capability, I was just saying it doesn't make sense to run tasking programs while on your lap that make computer get hot.
 
Lol @ 10hr battery life on the M1 air. They probably just reinstalled from a backup and had spotlight indexing going on. I have an M1 air and I get 10 hours easily doing *heavy* tasks, like Xcode compilation, running Figma with 50+ screens on an artboard, slack, and web browsing at the same time. Watching Netflix is 15 hours easy.
 
I thought people were able to run windows on these new machines?
ARM Windows which is not even officially released as you can't buy license for it. This again has the same issue: the legacy Windows applications were not designed for ARM but intel instruction set.
 
  • Like
Reactions: fourthtunz
This is bad strategy. Instead of doing this, which invites backlash and reeks of desperation, Intel should say something like they are excited by the competition and promise people that they have great things coming up and that fans won't be disappointed. Something like that.
Lol, yess — this. It’s all about the reframing! That would’ve been a more measured PR approach, maybe more rhetoric about R&D and exciting things to come.
 
Microsoft is chained to their popularity. It's a curse. *shrug*
I think Microsoft is going heavy into the services and cloud segments so that, at some point, they can make a break and not worry as much about “What OS a user is using”. It will hurt when they modernize their OS, but there’s even less likelihood of a spunky uprising from Linux (or any other OS) now that would eat away at their maketshare.
 
I do not see people flying over to Dell just because they are offering an Arm notebook running Windows Arm ...
BUT, for companies already steeped in Dell world, if they make a decision to source their next corporate standard laptop as an ARM system, that would be a pretty big hit to Intel.
 
Some of the comments here read like ARM is suddenly going to replace x86 and Apple is going to be the one who's going to supply these chips to OEM for it to happen.
Mainly because the presentation infers that Intel fears the same thing. I mean, would expect that, at LEAST, to took REALLY good, they would have done a comparison against their actual potential competition Qualcomm. They would look a LOT better against them and those are the chips that the majority of folks looking at Windows on ARM are likely interested in.
 
ARM Windows which is not even officially released as you can't buy license for it. This again has the same issue: the legacy Windows applications were not designed for ARM but intel instruction set.
They were not “designed for” ANY particular instruction set. Windows used to run on PowerPC, alpha, etc. The words you are thinking of is “compiled for,” and that’s VERY different than “designed for.”
 
M1 will also reach 100C under high load. CPU temperatures don't matter — Apple has been designing their cooling solution around the maximal safe operating temperature. What is relevant to the end user is chassis heat and noise under normal operating conditions. And Apple Silicon is an incredible improvement over any x86 chip in that department, especially when you consider the level of performance it offers.
Mine never reached 100 C ( TG-Pro running) - but because of the hdmi failure I can not use it in day to day work.

But thats not the point of this discussion - compared to the 11 Gen Intel the performance level of the M1 is not that superior and the Intel offers some advantages. If this is the better package to buy depends on the user.

I hope Apple is offering much more stable Macbook Pro's with at least 4 Thunderbolt ports to be able to use it for work.

The Mini M1 is not bad and parallels is working even running dragon naturally speacking, but without a stable running monitor this is nothing worth.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.