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Intel Downplays Apple's M1 Chip With 'Carefully Crafted' Benchmarks

Patolino said:
Intel is suffering the Blackberry effect. The moment Apple did launch the iPhone, Blackberry died instantly. One year after that, their market share dropped from almost 100% to near zero.

That is the same thing all over again. This time with Intel.
Intel is just agonizing its final demise as a brilliant company which created a revolution in the eighties and nineties and then died.
Click to expand...

Apple have what percent of the laptop market?
That percentage has crept up very slowly over the last decade.
Intel still have the largest percentage of laptop cpu's, AMD's share is growing.
The M1 is an apple exclusive, no PC users will be using the M1 but Apple.
Intel and AMD will be no doubt working on similar architectures, if they're not, well too bad for them, but contingency plans are vital for fabs.

I dont see Intel going anywhere, any time soon, they still have a dominant marketshare over Apple and seeing as Apple will keep theirs to themselves, not much is really going to change with the exception of AMD getting more CPU's in laptops, like they have with desktops.

I could be wrong but it's a hard sell.

www.statista.com

Intel/AMD x86 laptop CPU market share 2024| Statista

Intel processors made up to over ** percent of laptop central processing units (CPUs) test benchmark results in the fourth quarter of 2024, up from the higher share seen in previous quarters but lower compared to the first quarter of the same year.
www.statista.com www.statista.com
 
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SuperMatt said:
Looks like Apple can roll out this ad again, with a bit of updating perhaps...

View attachment 1726285
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intel2.jpg
 
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Dark_Omen said:
Agreed, all that matters is real world performance; however, I don't see how Microsoft can tightly integrate software and hardware the way Apple does, so Intel is still very much alive.
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As demonstrated Microsoft may not have to as the M1 causes Windows for ARM to kick butt.
 
Intel's absence of the smartphone market severely impacted their ability to get into the new era of computing. What mobile processors have done in the catch up to desktop class intel processors is just astounding. And here we are.
 
kingofwale said:
i'm sorry... I don't remember you calling Apple's most vague language during M1 macbook announcement as "carefully crafted"... Intel is being stupid, but let's not be hypocrits here..
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Wait M1 is meant for Low end Macbook Air, and no thermal envelope. i7 Cost $440, M1 Air Laptop costs $899. How do you compare? Intel is worried for its margins in CPU Business.
 
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In the end, both of them wants your money.

Never treat company like your kin. Even recent series 5000 series from AMD stinks, more pricey. Just buy whatever suited with your business. Some of commentators pointed out interesting takes, but the rest mostly is just unproductive tribalism discussion.
 
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cmaier said:
Huh? At the time, PPC was actually faster.
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When the G4 was introduced, they were faster than the Pentium 2 / 3 of time.
The "500 MHz" wall of the G4, alongside the FSB being stuck (at 100 MHz?) while Pentium 4 was surpassing 2 GHz... not anymore.

Back then Phil and Steve were on stage promoting a Dual G4 @ 500 Mz (running Mac OS 9 - lol) and doing "Photoshop speed test" against a 2 GHz Pentium 4. That "test" was heavily PPC and AltiVec unit favoured, so the G4 won that carefully crafted benchmark test... but... in all reality, all Pentium 4's were way faster than the G4.

Only after many, many years the G5 "saved the day"... for about 1 - 2 years.
 
I've had my M1 MBA 16GB now for a couple weeks and it's the best Mac experience I've had since my Graphite DV Edition iMac G3. My 2012 MBP comes close, but really, I'd have to go back to the DV Edition experience for the amount of "wow."
 
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Some note about intel's battery life test.
Intel is actually comparing:
- a MacBook Air with a 50 Wh battery that is playing a 1440p Netflix stream on a 2560*1600 monitor
- to a Swift 5, which uses a less power-hungry CPU than in their "performance" test, has a 56 Wh battery, and is playing a 720p Netflix stream (because Chrome cannot do more) on a 1080p monitor.
And yet the Mac is beating the PC.
Even if we can't verify, it's very likely that Safari was playing the stream at higher resolution than Chrome. We know that Safari beats Chrome when it comes to performance and battery like, so Intel had absolutely no reason to switch to Safari in the battery life test while they used Chrome on the performance tests... unless Safari played the Netflix stream at its max resolution, which is twice that allowed on Chrome.
 
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Klyster said:
I dont see Intel going anywhere, any time soon, they still have a dominant marketshare over Apple and seeing as Apple will keep theirs to themselves, not much is really going to change with the exception of AMD getting more CPU's in laptops, like they have with.
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If you look closer, Apple will soon be building more processors than Intel with higher average performance. iPhone chips are more powerful than the average Intel chip right now, beating about 90% of all laptop chips, with M1 beating about 98%.
 
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gnasher729 said:
If you look closer, Apple will soon be building more processors than Intel with higher average performance. iPhone chips are more powerful than the average Intel chip right now, beating about 90% of all laptop chips, with M1 beating about 98%.
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They probably already do. Fast multi-core SKUs are just a tip of the iceberg. The majority shipped SKUs are i3, Pentiums, embedded stuff and lower-end i5... basically stuff slower than an A12Z.
 
gnasher729 said:
If you look closer, Apple will soon be building more processors than Intel with higher average performance. iPhone chips are more powerful than the average Intel chip right now, beating about 90% of all laptop chips, with M1 beating about 98%.
Click to expand...

Yes maybe you could argue they already build more chips that are faster, but are all the windows users just going to flock to Apple?
I don't think so, MacBooks have always been powerful (you wouldn't know it reading the comments here) but the mac to pc ratio hasn't grown dramatically at any point in the last decade, a light gradual incline for sure, to what, 9, 10, 11 percent globally?

Apple could bring out a chip 10 times faster and it wouldn't necessarily garner instant through the roof marketshare.

Intel still has time on their side, they're not totally rubbish, Apple still sell Intel MacBooks right? Higher priced than the M1's too. Makes you wonder why they price them so high if they are terrible....why even bother, get rid of them, you're doing your customers a disservice.
I don't think the other chip manufacturers are going to just give up, they'll be working on similar projects as we type.

If Apple were to sell chips to other manufacturers, then Intel would be in trouble, but the chances of that happening or being possible are pretty much nil.
Or Apple could take a serious hit money wise, they'd certainly sell more then but is that really Apple's goal anyway? To be a threat to Intel?
Look at AMD, nothing too do with Apple but still doing their own thing and doing it well, they are a threat to Intel.

My original point, was that Intel aren't going to do a Blackberry, they'll be around for a while imo.

I could be totally wrong of course, but we'll have to see.
 
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