Intel Downplays Apple's M1 Chip With 'Carefully Crafted' Benchmarks

[cycomiko]

Awww poor Intel.

I might have brought an intel based PC if there was any actually available in my country at a price that isnt stupid.

But under 1600NZD for the Macbook air, cant compete with that.

 

[radus]

The M1 MacBook Air is cheaper than the XPS and nearly as fast as the Pro. All TB4 means is that the Dell can connect to 2 external monitors or an 8K. Not that I trust integrated graphics on an 8K monitor (if you can even find one).

Don't take me wrong but the display of the MacBook Air is far far inferior compared to the XPS 13 11Gen.
The MacBook Airs Display looks like ... 10 years ago.

Thunderbolt 4 means you can replace the XPS's ssd with a twice as fast Thunderbolt 4 SSD - you can not replace the MacBook Air's SSD.

The XPS 13 is smaller, Dell offers far superior in House repairs and service.
You can run all the business Windows Software out of the box as well as dual boot Linux.

The XPS can be bought with 32GB RAM.

 

[KPOM]

Don't take me wrong but the display of the MacBook Air is far far inferior compared to the XPS 13 11Gen.
The MacBook Airs Display looks like ... 10 years ago.

Thunderbolt 4 means you can replace the XPS's ssd with a twice as fast Thunderbolt 4 SSD - you can not replace the MacBook Air's SSD.

The XPS 13 is smaller, Dell offers far superior in House repairs and service.
You can run all the business Windows Software out of the box as well as dual boot Linux.

The XPS can be bought with 32GB RAM.

TB4 is referring to the ports, not the internal SSD. TB4 is no faster than TB3. Plus the XPS has 2 display options.1 is an FHD display with half the pixels of the MacBook Air. The other is a 4K with twice the pixels, but also a battery hog.

 

[radus]

TB4 is referring to the ports, not the internal SSD. TB4 is no faster than TB3. Plus the XPS has 2 display options.1 is an FHD display with half the pixels of the MacBook Air. The other is a 4K with twice the pixels, but also a battery hog.

all xps displays are 500nits !, the xps with 32 GB is a little bit cheaper than the macbook air with 16gb ram, nevertheless you can replace the ssd on the xps and it is 4th gen pci-e (my mistake) - twice as fast

 

[MacLC]

Intel: Wait till Apple releases the 16inch MacBook Pro 💻 + Mac 🖥 in 2021.

Intel is being petty now. Apple rules.

RIP Intel.

Intel's been making more revenue from non-CPU business than they've been losing to AMD and other competitors including Apple. Intel will be fine even if they lose their CPU business. That's a good thing because Apple and others are taking over their CPU business. I can't wait for a high TDP Apple Silicon CPU.

 

[borntrouble]

Ya mean spewing BS with lots of pretty pictures to see how many of the ill-informed will fall for it?

Exactly.

 

[topmacat]

ii do have fate on apple SoC.but not on their 1st clip they made in a loooong time. may be wait for M2 after most of the software optimalized for the apple SoC. look how well iPhone perform in almost every generation.

 

[macduke]

Have fun exporting PowerPoint to PDF and using some obscure photo software. The rest of us will be over here doing literally everything else significantly faster with better battery life and a comfy balls.

The gaming part was my favorite. They’re saying you should use PC because nobody games on a Mac. Yeah, that was the case before Apple Silicon too. They don’t need to convince us. Many of us build PCs too and we use AMD CPUs now, lol.

 

[Alan Wynn]

They were using a 1.5kw chiller under the desk

Stop exaggerating - it was only 1.45kw!

 

[Homme]

I agree with your point about target audience with Intel.

Apple has definitely has created a good bit of distance from Intel with the M1. Hopefully, the divide will grow into a vast chasm. If Apple can keep their base models in ranch like the Air, they have a good possibility of picking up more market share. And if Windows gets on board with creating a native OS version, that would be another nail in Intel’s coffin, in my opinion.

agreed. If I was Intel I’d be more worried if Microsoft creates an ARM version of Windows, obviously remembering and improving its mistakes from last time they used ARM many years ago but if they can do it right at an level like the M1 but with much better compatibility because of the different types of architecture between ARM and x86 then oh boy Intel is in some deep ****

 

[iLilana]

we'll see.

 

[Raineer]

I think the other 188 responses have covered the content of the benchmarks... I will just focus on the battery-life claim.

Intel is absolutely full of ****. The battery life I have on my M1 MBP is so far and away beyond any other portable device I have ever used, it is flat ridiculous. I'm not even using "optimized" apps, in my most cases. Most of my usage is MATLAB, compiling, along with web browsing, TIDAL and Roon streaming. I am running the betas of the Adobe suite, mostly Illustrator (which has no M1 version) and Photoshop/Premiere, but I doubt those are highly optimized at this point.

I have to charge this laptop once every 3 or 4 days. It is literally bananas. Apple's ~22 hour claim (or whatever it was) is holding up amazing well. My iPad Pro had a 10 hour battery life claim, and that is correct. I tend to charge that every night.

 

[dguisinger]

agreed. If I was Intel I’d be more worried if Microsoft creates an ARM version of Windows, obviously remembering and improving its mistakes from last time they used ARM many years ago but if they can do it right at an level like the M1 but with much better compatibility because of the different types of architecture between ARM and x86 then oh boy Intel is in some deep ****

IF Microsoft creates an ARM version of Windows?? They have it right now for OEMs. People have had it up and running on M1 macs using the new x86-64 emulation Microsoft has in beta. Its just no one uses it and Microsoft doesn't push it too hard - but they are actively selling it and improving it.

 

[RedWing512]

Don't take me wrong but the display of the MacBook Air is far far inferior compared to the XPS 13 11Gen.
The MacBook Airs Display looks like ... 10 years ago.

Thunderbolt 4 means you can replace the XPS's ssd with a twice as fast Thunderbolt 4 SSD - you can not replace the MacBook Air's SSD.

The XPS 13 is smaller, Dell offers far superior in House repairs and service.
You can run all the business Windows Software out of the box as well as dual boot Linux.

The XPS can be bought with 32GB RAM.

Great specs mean nothing if the machine runs like ****. Just ask Sega how it went with the Game Gear.

 

[nexusrule]

i'm sorry... I don't remember you calling Apple's most vague language during M1 macbook announcement as "carefully crafted"... Intel is being stupid, but let's not be hypocrits here..

Because they were generic marketing statements. These are benchmarks, and they are carefully crafted because as the article explains they use different CPUs and even different machines in each test to get the result they want. If they benchmarked a MacBook Pro 13’’with M1 against a comparable computer model with a comparable CPU they wouldn’t be carefully crafted.

 

[Karllake]

These benchmarks are like big Tobacco back in the day, you don’t have to prove cigarettes aren’t bad, you just need to sew enough doubt, most consumers won’t understand the benchmarks are will just remember some headline about “M1 and Intel are practically the same”, smart PR move by intel, complete fabrication in my view but will likely be somewhat effective.

 

[Klyster]

AMD's chip is more impressive than the Intel chip, and even then, the battery life, touch pad and thermals are not as good and the AMD is paired with a discrete video card.
Still, not bad performance.

The M1 is amazing for a first itereation.

 

[PPietra]

Funny how they only present a few tests in WebXPRT 3, when WebXPRT 3 full benchmark shows the M1 ahead of Intel.

 

[Wanted797]

This won’t age like milk at all.

 

[Marshall73]

all xps displays are 500nits !, the xps with 32 GB is a little bit cheaper than the macbook air with 16gb ram, nevertheless you can replace the ssd on the xps and it is 4th gen pci-e (my mistake) - twice as fast

The XP’s is much better, it heats up your lap and you know it’s working really really hard because of the noise the fan makes.

 

[theSeb]

Instead of worrying so much about marketing, because that ship has sailed, intel should focus on engineering again. They pulled the same stunts when the resurgent AMD started beating them and that was already quite a while ago. Whining about benchmarks and concerns about how to extract the claimed performance from their competitors? Yep, seen that before.

More CPU innovation, please INTEL. We don’t need more innovative presentations.

Time to cull the marketing team and beef up the engineering please.

 

[Wildkraut]

Instead of worrying so much about marketing, because that ship has sailed, intel should focus on engineering again. They pulled the same stunts when the resurgent AMD started beating them and that was already quite a while ago. Whining about benchmarks and concerns about how to extract the claimed performance from their competitors? Yep, seen that before.

More CPU innovation, please INTEL. We don’t need more innovative presentations.

Time to cull the marketing team and beef up the engineering please.

You know that marketing departments don’t have the expertise to engineer cpus, right?

 

[arch1t3cton]

The author of the PCWorld article seems to agree with intel's claims.

Someone should verify these findings and respond accordingly...

 

[bobob]

This is bad strategy. Instead of doing this, which invites backlash and reeks of desperation, Intel should say something like they are excited by the competition and promise people that they have great things coming up and that fans won't be disappointed. Something like that.

Incorrect.

Fans are going to be very disappointed because they're out of job now.

 

[Psychicbob]

Rebrand to Dumbtel. Might stand a chance at the bottom end of the market.