Almost every review so far has shown that the M1 Macs beat comparable intel-powered laptop, yet intel thinks these reviewers are all wrong.
I couldn't find the link to intel's original article, but I suspect the 1185G7 uses several times the power of the M1 during similar workloads, and it must have a lot more cooling capacity for longer tasks. That or intel mostly used short tasks to avoid throttling.
As for the choice of tests. I suspect that using Chrome instead of safari was done on purpose. But at least it uses the same piece of software. Apparently, as PCWolrd notes, the developper of the benchmark had has a long relationship with intel. So I wouldn't call that a fair test.
As for the productivity test. Well, it's no surprise that Office runs better on Windows than on macOS. We've known that for some time. It's certainly no coincidence that Microsoft develops both Office and Windows.
Handbrake is interesting. The intel part is a bit faster. Note that both SoCs used hardware encoding. It's possible that Intel Quick Sync, which is actually quite good, is faster than the M1 hardware encoder. A thing to note though is that they're encoding a H.264 file, and that handbrake always uses software decoding (at least on macOS), for some reason. And x264 decoding has had tons of hand-crafted optimisation of X86 over the years. Not so much for ARM.
As for "Topaz Labs", this is an app that uses some Intel specialised hardware on the one end and that is not even M1 native on the other end.
As for Premiere Pro, it may indeed run better on the intel laptop. I haven't seen many benchmarks comparing the M1 to Tiger lake. Like ppt to pdf, intel likes using Premiere in their tests as they partnered with Adobe.
But the lightroom test is curious. Even on the non-M1 version, Max Tech have show the M1 to be faster than intel's TGL. I suspect Intel found the one task that is faster on their CPU. It's a very specific taks, while Max Tech uses a export of 50 photos with various filters.
As for the gaming tests. Well, all these games run under Rosetta 2... And even then, I find the Tomb Raider results suspicious, as other tests I've seen have shown the M1 to be much faster than the Intel Xe, not just 10% faster.
Did they use the built-in benchmark tool or have they managed to find a scene that minimises the difference?
As for Shadow of Mordor, this one is an openGL game. This is one of the very few games that
requires tessellation, which was not available on Metal at that time. To make things worse, it uses compute shaders, which Apple's openGL never supported. So Feral had to use openCL, which was a choir to use in conjunction with openGL. Not to mention that openGL and openCL both use a translation layer on the M1. So yeah, Intel couldn't have chosen a worst case for the M1. But, hey, It could have been worse. They could have tested games under crossover.
In general, it's no secret that games run better on Windows, because they've been coded for DirectX and then ported to the Mac. Add Rosetta 2 to the mix. But to be honest, it's the simple truth that you shouldn't buy Macs for gaming.
As for the battery life test, I also suspect that intel has managed to find the one task were it can compete, because again, this is not what other testers have found.
As the PCWolrd guy says, the results are real, they're just not very representative. And why would you trust results from one vendor (Apple or Intel)? Just go check the independent reviews.