Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website

[MacRumors]

As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's M1 Mac lineup.

Intel's website says that Apple's M1 Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel chips, M1 MacBook features "just don't stack up."

Intel positions PCs as more "personalized" to fit a user's "specific hardware and software needs," while the M1 Macs offer "limited" device support, games, and creation applications. "The bottom line is a PC offers users a choice, something that users don't get with a Mac," reads the website.

PCs offer a "complete touch screen" instead of the "constrained Mac Touch Bar," along with "2 for 1 Form Factor options" while Apple makes customers pay for "multiple devices and gear." The website highlights specific software like AI-based content creation tools from Topaz Labs that are allegedly faster on 11th-generation Intel Core chips, and faster Chrome performance.

A PC is built for the user. They can run whatever software and games users want to run and accommodate all plug-ins you love. The possibilities are endless with a PC versus Apple's rigidly controlled walled garden.

Intel this week launched a major anti-Apple silicon ad campaign targeting the M1 Macs. A series of ads released on YouTube star former "I'm a Mac" actor Justin Long extolling the benefits of Intel-based PC machines.

Article Link: Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website

 

[HeavenDynamic]

Desperate move.

 

[Jefe's MacAir]

Thou doth protest too much.

 

[timidpimpin]

Desperate move.

Such a unique take.

 

[TheYayAreaLiving 🎗️]

Back off Limitless Intel. No one cares about you no more.

Just wait till M1 Mac’s are out.

Rude awakening..

Can we just talk about this movie lol 🍿

 

[TheOldChevy]

This sounds like revenge-pub.

 

[icanhazmac]

Wonder if they will start crapping on Microsoft as their ARM offerings increase.

 

[tigres]

That escalated quickly, not sure if smart move.

 

[jonnysods]

Yikes. Its a little tricky as they don't really make their own computers.

But in all fairness Apple didn't pull a lot of punches back in the day with their ads.

I'm enjoying this campaign - its kind of like watching a car accident in slow motion - hard to look away, kind of tragic, and it won't end well.

 

[b13o0r12e3]

 

[cmaier]

”Limitless” creation applications vs “limited?”

Sure.

 

[ArPe]

Intel is like that guy complaining online about that hot woman who dumped his sorry ass

 

[barkomatic]

They aren't actually wrong, but obviously they are focusing only non-chip related strengths. Macs *do* have outdated and limited form factors with fewer ports. However, I'm guessing the next generation macs coming in the summer/fall will close that gap a bit.

It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.

 

[Pirate515]

Back off Limitless Intel. No one cares about you no more.

Just wait till M1 Mac’s are out.

Rude awakening..

Some are already out. You must have meant future and more powerful M1 Macs, like 14/16 MacBook Pros, iMacs and eventually Mac Pros (although these will probably be last ones to adopt Apple Silicon).

 

[litmag01]

I really can’t explain why but for some reason, rather than making me want to buy Intel product because of their merit I just come away feeling sorry for the company. It’s totally absurd.

 

[benshive]

Intel's in serious damage control mode after losing their chip's spot in the MacBook, losing their leading performance in workstations and gaming PCs, and even beginning to lose their lead in PC laptops.

 

[Apple Knowledge Navigator]

Maybe it's just me, but comparison-ads like this seem very... Nineties? I mean this is the sort of stuff that the mainstream consumers would actually take notice of back in the Windows 9x/ Classic Mac era. But today? I think most people know what they want without being told.

And Intel is probably the last company that my mum would care about when going to replace her computer.

 

[tills24]

If Intel spent more time innovating and less time being pithy, Apple wouldn't have left them.

 

[Rogifan]

Does Intel have a similar comparison site with AMD?

 

[timidpimpin]

They're just trying to sell their own products, like any company on earth. What's the issue?

And being tribal is a bad look, unless you're an ape.

 

[XXPP]

I must honestly admit that they are right. That's true, but what I want from a laptop is better in a Mac. 😉
In addition, it is the first generation in budget laptops.

 

[bounty1097]

I don't see that comparison as heavily biased. Except for the multi monitor support(which will be enabled for apple silicon MacBook pros), all the other points are legitimately true.

It is exactly like the original Mac vs PC campaign by Apple. Apple highlighted their strengths while not mentioning their weaknesses. Intel is doing the same

 

[blazerunner]

Why are they targeting Apple? Their real threat is AMD and they've been completely embarrassing them as well.

 

[saudor]

They aren't actually wrong, but obviously they are focusing only non-chip related strengths. Macs *do* have outdated and limited form factors with fewer ports. However, I'm guessing the next generation macs coming in the summer/fall will close that gap a bit.

It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.

This. You can easily find and replace "Intel" with "AMD" and the ads would continue to "make sense". Nothing about those ads position intel itself in any way

 

[Homme]

What a sad sad company intel is. Even more with things like this