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Original poster
Apr 12, 2001
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As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's M1 Mac lineup.

intel-go-pc-justin-long.jpg

Intel's website says that Apple's M1 Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel chips, M1 MacBook features "just don't stack up."

intel-pc-vs-mac.jpg

Intel positions PCs as more "personalized" to fit a user's "specific hardware and software needs," while the M1 Macs offer "limited" device support, games, and creation applications. "The bottom line is a PC offers users a choice, something that users don't get with a Mac," reads the website.

PCs offer a "complete touch screen" instead of the "constrained Mac Touch Bar," along with "2 for 1 Form Factor options" while Apple makes customers pay for "multiple devices and gear." The website highlights specific software like AI-based content creation tools from Topaz Labs that are allegedly faster on 11th-generation Intel Core chips, and faster Chrome performance.
A PC is built for the user. They can run whatever software and games users want to run and accommodate all plug-ins you love. The possibilities are endless with a PC versus Apple's rigidly controlled walled garden.
Intel this week launched a major anti-Apple silicon ad campaign targeting the M1 Macs. A series of ads released on YouTube star former "I'm a Mac" actor Justin Long extolling the benefits of Intel-based PC machines.

Article Link: Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website
 

barkomatic

macrumors 601
Aug 8, 2008
4,300
2,323
Manhattan
They aren't actually wrong, but obviously they are focusing only non-chip related strengths. Macs *do* have outdated and limited form factors with fewer ports. However, I'm guessing the next generation macs coming in the summer/fall will close that gap a bit.

It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.
 

Apple Knowledge Navigator

macrumors 68030
Mar 28, 2010
2,605
7,197
Maybe it's just me, but comparison-ads like this seem very... Nineties? I mean this is the sort of stuff that the mainstream consumers would actually take notice of back in the Windows 9x/ Classic Mac era. But today? I think most people know what they want without being told.

And Intel is probably the last company that my mum would care about when going to replace her computer.
 

XXPP

macrumors 6502
Jun 30, 2019
330
572
I must honestly admit that they are right. That's true, but what I want from a laptop is better in a Mac. ;)
In addition, it is the first generation in budget laptops.
 

bounty1097

macrumors member
Dec 29, 2014
54
70
New York City
I don't see that comparison as heavily biased. Except for the multi monitor support(which will be enabled for apple silicon MacBook pros), all the other points are legitimately true.

It is exactly like the original Mac vs PC campaign by Apple. Apple highlighted their strengths while not mentioning their weaknesses. Intel is doing the same
 

saudor

macrumors 65816
Jul 18, 2011
1,202
1,350
They aren't actually wrong, but obviously they are focusing only non-chip related strengths. Macs *do* have outdated and limited form factors with fewer ports. However, I'm guessing the next generation macs coming in the summer/fall will close that gap a bit.

It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.
This. You can easily find and replace "Intel" with "AMD" and the ads would continue to "make sense". Nothing about those ads position intel itself in any way
 
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