Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website

Has anybody noticed that this is pretty similar to how Apple used to market less powerful PowerPC based computers vs more powerful Intel computers? They said ā€œit’s not the cycles, it’s what you do with themā€ blah blah. It was the best they could do.

This is the best Intel can do. The M1 is a freak of nature and for most users it’s wildly better and faster.

But it’s true, if you want to install sketchy software or play sys admin you’re gonna want a Windows machine. I for one don’t want to do that.
PowerPC was actually faster until the G5, then it became trash. IIRC that marketing was around the G4 times. True that clock speed isn't meaningful.

You can totally install whatever you want on macOS, just people don't really. You're best off messing around in Linux if that's what you want.
 
"Limitless creation applications"... Yeah right! Try to run Logic, Motion, Final Cut on Windows. These ads are pathetic. And they have nothing to do with the Intel processor.
Try running Revit, 3DSMax, twin motion, Enscape, Lumion, Rhino, full Adobe Suite on the M1 [admittedly some here don’t work on macOS full stop].

Not defending intel as I can’t stand the heat and fan noise, but relative to my use, they have a good point.
 
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But it’s true, if you want to install sketchy software or play sys admin you’re gonna want a Windows machine. I for one don’t want to do that.
Yep, knowing what you are doing is so 90's. Who needs freedom, when we can have Apple make all of the decisions for us? That safe little white padded room is so today. Safe, secure, not taking any risks. We should live forever from now on.
 
Try running Revit, 3DSMax, twin motion, Enscape, Lumion, Rhino, full Adobe Suite on the M1 [admittedly some here don’t work on macOS full stop].

Not defending intel as I can’t stand the heat and fan noise, but relative to my use, they have a good point.
Yep, most pro content creators have moved to Windows. Apple had them all, then they gave them the cold shoulder from ~2010 onwards. Also the entire film industry moved from Los Angeles to the US state of Georgia, lol.

None of this has anything to do with Intel, though.
 
This is panic. This is first shot that they are trying to fire before the M1x or whatever it is going to be called is launched.
The M1 totally caught Intel off-guard - although it shouldn't have. The performance of the A series chips has been on a "hockey stick" direction. This ad campaign reeks of desperation.

You notice they don't touch on performance or battery life? I'm still using my MacBook Pro on battery after you've gone through 2-3 charges on any Windows laptop. And all the benchmarks show the M1 smoking Intel's Chips (except the highest end much more expensive ones)

I don't know a single person who has ever looked at a Mac and said "what games can I play"? And Limited Creation Applications? I would be SHOCKED if currently there are more Windows applications vs applications that will run on an M1. And creative? Quality vs Quantity is huge. And let's face it - Office and Adobe creative suite probably hits 90% of what most users run.
 
Maybe it's just me, but comparison-ads like this seem very... Nineties? I mean this is the sort of stuff that the mainstream consumers would actually take notice of back in the Windows 9x/ Classic Mac era. But today? I think most people know what they want without being told.

And Intel is probably the last company that my mum would care about when going to replace her computer.
This is a great point actually. How many general consumers are thinking about CPU brands?

Plus - many Macs still run Intel chips.
 
All these people bashing Intel are forgetting a few key details.

1. Intel is a monopoly with or without Apple. They don't need to put one chip in a single Apple product to sell hundreds of millions of units *per year*. Their larger threat, as with many US corporations, is long-term Chinese Government copyright infringement, theft and near-duplication at scale for 1/3rd the price.

2. AMD is a very small percentage of PC marketshare. They are a fun alternative every few years, not a superior product. Everyone is super pumped for the Ryzen 9 5000 series and "blowing away" Intel for the first time in a decade right now, but most 11th gen CPU's have not even launched for Intel yet.

3. Other than wattage and overall power consumption, Intel is still beating most AMD machines in the metrics that really matter to resource-intensive users, such as FPS or video compiling for desktops, repetitive tasks for creators, etc.

4. You can have the greatest CPU/RAM in history, and other than helping Google Chrome steal your personal data faster with 50 tabs open, you still can't play elite games, run AutoCAD/ArcGIS/GPU-heavy applications worth a crap or create databases on an M1-insert-letter-here Mac. And no kids, FileMaker Pro and PostGre SQL don't count lol.

5. Conclusion/Disclaimer: I'm all for chipping (haha!) away at the various tech monopolies going on. And if nothing else, this will make Intel and nVidia have to up their game in the next few years, but the rumors of Intel's death have been greatly exaggerated :)
 
Biggest issue I see about the ads is that they are too technical compared to the old Mac vs PC ads.

Anyone who understands half of what they are talking about already has an opinion.
Intel seems to forget as well that advertisers discovered long ago that effective advertising sells experiences and not facts (whether true, exaggerated, or untrue).
 
Just to take it item by item.
PCs are better for gaming... yes, most gamers prefer PCs with AMD chips.
PCs have touch screens... yes, best touch screens are on tablets, powered by ARM chips.
 
A PC is built for the user. They can run whatever software and games users want to run and accommodate all plug-ins you love. The possibilities are endless with a PC versus Apple's rigidly controlled walled garden.

This is actually true, yet Apple’s walled garden is so neat that I prefer to hang out over there. šŸ˜‰
 
Intel is in a tough place of their own making but also because ARM has had longer legs than expected and has become a viable alternative. They didn’t plan well enough for this day but they could have the same data showing Apples arm chips would eclipse theirs in power per watt. They just didn’t make the choices to be prepared and now are left doing a reasonable thing - defending their technology with advertising. But long run it’s not viable unless they adapt to the reality on the ground.
 
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