apollo8fan said:
A lot of people's penchant for calling these new Intel-based Apple Macintoshes as "Intel Powerbook" or "Intel Mac Mini" has got to be driving Apple's PR, marketing, and sales teams completely bonkers.
To a company such as Apple, their brand name is king. Replacing "Apple" with "Intel" is just lazy journalism. One writes, "Intel Powerbook" when one should really write "Intel-based Apple Powerbook", or something similar. This makes it clear to the consumer/reader to what the writer is referring.
Yeah I have a feeling Apple will have to figure out a good plan of attack on this issue when they are released. I think even more than the pre-release whoopla about Intel PowerBook, Apple will have to decide on what revision to call this PowerBook line.
PowerBook 520, etc...
Through '040 and Early 601, 603, etc. PowerPCs we had PowerBook *Modelnumber* (520c for example.) Prior to this point the model number was representative as a conglomeration of features including the processor.
PowerBook G3 ...
Instead of discreet model numbers being advertised, they used the processor class for the PowerBook G3. (Third generation PowerPC.) Great for brand recognition but terrible for identifying your model number easily over many revisions. Since point-of-sale is probably more important, they stick with this. Interestingly, this might be the internal name used for the PowerBook, but marketing liked it so much they stuck with it (amongst other factors of simplifying their product line to consumers.) Even more interesting is how the Cat monikers for OS X have stuck from development into release. How long will (can?) they continue that trend?
PowerBook G4 ...
Again PowerPC based, this model followed the G3 naming theme and is otherwise identical in marketing approach. KISS.
[Intel Based PowerBook] ...
Now what do we call this one? Let's consider a couple:
PowerBook G5 -- This isn't too bad, but for purists the "G" stood for a generation of PowerPC architecture. For most consumers, however, this is simply a number upgrade and a cool name. So a G5 is "better" than a G4. Might not be as blasphemous as it sounds to a lot of us on these boards.
PowerBook I5, G5i (or similar) -- Some kind of modifier applied to the generation concept to denote it's Intel based. Not bad but not very sexy, either.
PowerBook 5, 5d, 5m -- Some name based on a broad processor family. In this case they drop the G and leave the 5. Not too bad... if they want, they can even denote the number of cores, such as the PowerBook 5 for single core and PowerBook 5d for dual core.
Any other good ideas?