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It’s not really faster than Apple’s offering. Not sure what the max power draw for the M1 Max is, but restrict Intel’s new i9 to the same wattage as the M1 Max and then we can see who comes out ahead.
 
It’s pretty sad how childish most of the comments are in relation to this article. Why does everyone have to be so negative? Intel making improvements like this will push AMD and Apple even further and this will then result in better products for consumers. It’s just a ******* CPU.

I understand your sentiment, but I would much rather Apple completely ignore Intel's design philosophy of screaming "more powah!" like Jeremy Clarkson and instead continue to focus on Apple Silicon offering excellent, even if not leading, performance on tasks and applications focused for macOS on chips that use significantly less power allowing our desktop Macs to run without needing five-digit RPM fans or liquid cooling and for our portable Macs to run for double-digit hours on a charge.
 
Competition is always good. This will keeps the pressure on apple to keep delivering great results with M-chips in the coming years.
And unless Apple plans on selling M1 chips to other hardware makers, Intel doesn't need to do much other than keep up to preserve their market. Intel is selling to Windows and Linux markets where nobody is thinking about Apple. Apple sales are a tiny piece of Intel's business.
 
Did the dozens of commenters attempting to call out Intel for higher power usage:

A) Fail to look at the provided graph at all.
B) Fail to understand the provided graph.
C) Think Intel are lying about their data.

I’d wager it’s probably a mix of all three. I don’t know why I waste my time looking at MacRumors comments.

Before the haters jump on me, yes this is a cherry picked benchmark but it’s not a ridiculous workload.

Regardless of how you look at it this is an impressive feat that puts Intel 12th gen mobile chips within spitting distance of M1 Max in power and efficiency.
 
I'm guessing it will draw more power too? Nobody ever said Intel processors were slow. The key is not just performance, but performance per watt. Is Intel missing the point?
It's in the article, up to 115W! I can only imagine how loud and hot those laptops will end up being...
 
It's not about being faster Intel!! It's about that idiotic heat your CPUs dissipate!! 115 WATTS?! Are you kidding me?!
 
Competition is always good. This will keeps the pressure on apple to keep delivering great results with M-chips in the coming years.
Not really. In terms of CPU cycles per watt, Apple has lapped Intel, Nvidia, AMD and Qualcomm many times over.

If Intel really wanted to introduce competition and be honest with their claims, they would deliver a kick ass desktop processor that will give Apple’s M2 and future desktop processors a run for their money. Intel needs to stay away from mobility because we all know they suck at it.
 
hilarious Intel...

you release this and it will cost how much?
and now i5 and i7 are low cost/performance chips?

the M1 is an everyday chip for Apple. ;)
 
So the M1 Max is dog food. At least the shock & awe was fun while it lasted.

The only shock will be seeing your Power Bill after you buy one of these Intel CPUs. On the plus side, soon enough you will experience the awe of watching your machine melt into a puddle from all the heat it puts out so that will save you on said power bill going forward from that point.
 
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Two takeaways from this: Intel have fully given up the pretence these are 45W TDP chips, and they claim the new i9 produces more power at 35W than the M1 Max at the same power draw. If the latter is true that's impressive, but it does beg the question why the former also needs to be the case...
 
Dear Intel, M1 Max was last years model from Apple.
This years models from Mac has not come yet.
Dear Intel, what is your point ?
 
Intel badly wants back in with Apple. They want to prove their mobile processors are as good as the M1. Unfortunately the graphic is very misleading.
 
115 watts! LOL And don't forget the heavy heatsink and noisy, power-guzzling fans.
M1 Max 40 watts.
If you watch

particularly with high load stress 16" MBP M1 Max briefly hit AC 110 watts (fluctuating) at 05:20 time point, obviously its very efficient with other usage loads. :)
 
not really following your logic

PC games have been gpu-limited for some time now. and GPU's aren't exactly easy to come by. Actual desktop graphics cards are about 4th or 5th on the manufacturing pecking order after video games systems and other embedded graphics units. the trickle down effect of years of lack of gpu options into game development cannot be ignored. Why make a game for PC not many people can really play when you can just make it on a console and have a captive audience?

Apple is being particularly innovative here by also catering to GPU needs, albeit only in the laptop form-factor (so far). As powerful as intel chips might be (and this one looks like it gets up there) it still has to be paired with a relatively comparable gpu option, which Intel does not have internally. As power hungry as this intel chip looks on its own just imagine the total system power with a traditional high-end mobile gpu.
 
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IIS? SQL Server? Access? FoxPro? Orca? ADSI? GPEdit?

For the most part Parallels does the job just fine if you pay for the license. My only reservation on that is anything graphics intensive, and I know given the multitude of apps I have running in a day, there's a bit of a compromise not running native.
I get that not being able to use Boot camp or run Windows in a local VM is a limitation that you previously didn't have, and that's annoying.

But even for a niche user who buys a Mac laptop to run permanently in Boot camp, a few of these don't make much sense. Why would you be running IIS or SQL server on your laptop? And why would you run Access if you can run SQL Server? As for FoxPro...you're joking, right? Anyone who has need for ADSI or GPEdit or Orca can surely run them in an RDP session?

[FWIW, I work in a Windows corporate environment and use a Mac at home, but even when I'm in the office I do a lot of my work on RDP sessions on VMs, so using my Mac at home is no different]

The edge cases that don't have practical workarounds other than buying a non-Mac laptop must be a tiny, tiny proportion of power users.
 
Hi everyone. Number of cores doesn't matter. Speed of processors don't matter. What matters is performance value and performance per watt.
I think the performance value is something that is overlooked. Maybe because Apple doesn't sell processors we can only infer what the "costs" are of their processors. The cost to produce is certainly lower, however Apple now has the added R&D costs etc. So yeah even if Intel can match Apple in performance or even performance per watt, I'd bet that the processors that would/could do that are much more expensive than what Apple can not produce in house.
 
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