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Yes, there are things you can do on a PC and not on a Mac. Intel is trying to save face, so I am not surprised by this ad campaign. If I need a PC for work, I’ll try an AMD chip instead though.


Macs, thrilled Apple are finally taking Macs seriously again and look forward to the more powerful M chip machines.
 
X86 based laptops and desktops control somewhere between 85% and 93% of the market. ”Punching Down” is not a problem because it is a moral issue as it would be picking a fight with a person much smaller than you are, it is problem because it validates your competitor. Most people would not have even considered a Macintosh when they considered buying a new computer, and these ads risk a situation where people’s tech friends comment on why Intel is running them. I might get some number of people to consider a Macintosh that never would have before. It is rule in advertising that one does not mention one’s competition if they are much smaller (in the product space) because one does not want to promote them unwittingly.

To be clear, as a Macintosh user, I am not insulted by Intel’s ads, I am amused by them because of what it says about Intel’s fear of Apple’s future products.

That is also true. These are just not great ads, even if their goal as ads made sense.
Just curious is that really a rule in advertising, or did u kind of just make that up?
 
M1 Macs are going to be a hard sell to Big Corporations with No Bootcamp or dual boot Windows/macOS.
Not to mention Lack of upgrading and probably Tuff to repair.
What you buy at time of sale on an M1 Mac your stuck with.

But of course the Die Hard Apple Fan boys don't or refuse to think of this.

I have worked in IT for Big Corporations.

I know how they feel about Windows, backwards compatibility, cost of ownership and easy of repairs.
That’s not what IBM thinks….





 
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The lack of x86 virtualization hurts....
... very little. Fewer than 10% of macOS users ran Bootcamp or virtualization (according to many sources, including Apple).
Big corporations don’t tinker in their notebooks. Heck, we’re only 850 users and we don’t even do that.
Enterprises do not even upgrade their desktops. Not worth the hassle.
Not being able to upgrade a notebook is a bad straw man IMO.

I could see this being a problem for small business or non-profit, but honestly, at a large corporation who still has a notebook after 3 or 4 years and then expects some guy to come blow it out and drop sodimms in it!?😂
It is even rare these days for any business. Only hobbyists do this.
 
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The lack of x86 virtualization hurts, but...

Big corporations don’t tinker in their notebooks. Heck, we’re only 850 users and we don’t even do that.

Not being able to upgrade a notebook is a bad straw man IMO.

I could see this being a problem for small business or non-profit, but honestly, at a large corporation who still has a notebook after 3 or 4 years and then expects some guy to come blow it out and drop sodimms in it!?😂
I’ve worked for colleges, ESPN, and now a much smaller company. I’ve never seen someone come in and do upgrades on a machine (that would mean whatever request was put in for equipment was wrong for the role)....and I would know because I’m the guy that did all the in person support when the Help Desk could go not further.

In fact the only places I’ve ever done upgrades is as a consultant on my own, and it’s always at the cheapskate “independent” business place. I get the crap penny pinching machines working night and day better, then I have a stern talk with the owner about how the equipment they expect their workers to use is frankly insulting.
 
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Apple won't have anything that serves the Industry like Intel, NVIDIA and AMD does in the professional computing and graphics industry. Hypothetically, even if they could offer that, they would never get their feet into these areas, Apple is too strict and inflexible for this. The Metal API is also nothing special, high class Games and CADCAM is far more demanding to what Apple can offer with Metal. Rosetta is a interesting example, the Apps & Games they showed on stage ran at low res, thats not comparable at all. Yeah they ran, but it's up to the user to decide if it worth the torture, for me it wouldn't.

I'm not saying their hardware suck, It's nice, as I said, I own a M1 MBA myself and I'm very satisfied with it, it last long, etc.
But it would be childish, fanboyish and very unprofessional to make a statement that Apple will crush Intel,AMD,NVIDIA like most in here do. Apples hardware is primary used in mobile and lifestyle sector.
Serving the mass is not a high class.
Apple compared the m1 it to similar pc laptops,
The YouTube freaks are the people that are
Making all these claims not apple and the majority of the tech you tubers have no clue,
They think a laptop needs 32gb of ram to surf the web. It's almost comical, that mkhbd is the worst one.
 
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Just curious is that really a rule in advertising, or did u kind of just make that up?
It is “rule”, meaning it is usually followed but sometimes broken. It is why McDonald’s does not compare itself to Burger King, while Burger King often compares itself to McDonald’s. Same for Coke and Pepsi. Find an advertising text book and it will be covered.
 
If you can't use your expensive audio interfaces while you wait for the good will of their manufacturers, go to a Mac.
 
I sincerely don’t think Microsoft will ever dump Intel for Arm, just due to the sheer volume of 16-, 32- and 64-but code written over the space of 40 years that corporations rely on and still use. One can dream of Intel finally getting their comeuppance for all the dirty sh*t they’ve pulled to stay on top, but life is seldom ever fair or just.
 
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There is lots of CAD done on Macintosh systems, and with the improved performance, I would not be surprised to see some of the Linux applications offer macOS versions (even running under X). Until now, there was no reason to bother to port to macOS. They offered the same Intel chips and no matter how great their industrial design or how reliable their systems were, it did not matter to that crowd. However, Apple Silicon will give them a chance to distinguish themselves. If Apple can continue to deliver better performance than their competition, they will finally have a compelling reason for these companies to consider porting.
I don't think X(X Server) exists for M1, does it? Even on Linux it's end of life and almost abandoned!
Maybe, but i doubt it worth porting them over(investment/profit) wise. These software companies won't benefit much, it would just add support costs and take or need more development resources, that's how they see these things.
You do understand that there are lots of other places that do design other than automative and aerospace, right? Many smaller shops use Macintoshes as they have software that solves their CAD needs and is cheaper/easier for them to maintain. That is why AutoCAD, ArchiCAD and Graphisoft all have macOS versions.
Thats true!

Given that you are now talking about my industry, I have to say you are wrong. Some studios are primarily Linux, some primarily Windows, some primarily macOS. Many have a mixture. That Maya, Cinema4D, etc., all have macOS versions, indicates that there is a profitable market for them to maintain the software.
Great, nice to find you!

Well, most Animation Studios use everything (Win;Lin;Mac), but when it comes to final network rendering it's usually a Windows/Linux Renderfarm(cheaper, faster, more flexible), no chance for Apple to get feet here, this will remain an AMD and Intel ghetto. Even Pixars Renderman Farm is build on non Apple hardware.

There are Animations Studios who struggles with Macs, buts that's a nightmare. Well, somehow it its okay to use it, but I wouldn't. PCs are much more flexible, you can upgrade internals by adding more RAM, replace the graphic card, or build an array. You're in this industry, you know that every second matters, rendertime is money.

E.g. as soon a new graphic card comes out with more RAM and faster GPU model, the Arch guys also starts eyeing it.

C4D is nice, macOS versions of it always worked great. Same for LW *cough* - now Modo since its founders left Newtek to found Luxology/Modo, and is now owned by TheFoundry.
But dunno how well C4D is going, they somehow always had to fight against the competition, but they have a loyal user base, this might is their lifesaver. Memories kicks in, better stop before I start crying for Softimage(looks angry at Autodesk)

I think Autodesk is not making any profit with AutoCAD/Maya for Mac.
I think it's more just something to just complete the software landscape and pet a few users.
Maya is really bad on macOS, no joke, I had to abort the usage because of crashes and graphic issues.

Apple Silicon will make them competitive in many markets for the first time in a long time. I expect to see Macintosh systems in more areas moving forward, rather than fewer.

Yes, I think Apples Mac market share will more or less remain the same, but generally push the ARM platform forward. They will make more profit for sure, due to less licensing costs.

Anyway, Intel is here to stay, just like AMD and NVIDIA.
These new M[n] Macs won't harm these companies... they are all too big and widely being used in many areas.
 
I can edit 8K RAW video on a Mac that costs $699 in real time, try that on a $699 PC. If I am going to play games, I'll buy a gaming PC or a Console. You can't built iOS Apps on a PC either but I can build Android apps on a Mac. I also have access to a Unix terminal which you have to add on a PC. On a PC, I have to use Windows. eww.
Actually you can "built iOS Apps" it just takes an insane amount of hoop jumping to do it (Xcode for Windows (12 Ways to Build iOS Apps on PC) and Xcode for Windows: Develop iOS Apps on PC)
 
Because the Mac user base is too small. Metal is adequate for this type of software.
Weren't Dassault Systems one of the companies that made openGL languish because they didn't want to abandon outdated APIs?
Dassault and ex. Unigraphics, they had hmm let me call "sensitive" OpenGL rendering requirements. :D
Specially displaying wireframe overlays in viewports.
 
I don't think X(X Server) exists for M1, does it? Even on Linux it's end of life and almost abandoned!
From what I have read XQuartz works on the M1. Xorg got an update March 2020 and people have reported being able to compile and have it run on M1 Macs via brew (it doesn't always work but it is possible)
 
I sincerely don’t think Microsoft will ever dump Intel for Arm, just due to the sheer volume of 16-, 32- and 64-but code written over the space of 40 years that corporations rely on and still use. One can dream of Intel finally getting their comeuppance for all the dirty sh*t they’ve pulled to stay on top, but life is seldom ever fair or just.
Intel and ARM will simply continue to coexist, Intel and AMD are developing Hybrid ARM chips.
From what I have read XQuartz works on the M1. Xorg got an update March 2020 and people have reported being able to compile and have it run on M1 Macs via brew (it doesn't always work but it is possible)
Thanks, I will check that out!
 
I can edit 8K RAW video on a Mac that costs $699 in real time, try that on a $699 PC. If I am going to play games, I'll buy a gaming PC or a Console. You can't built iOS Apps on a PC either but I can build Android apps on a Mac. I also have access to a Unix terminal which you have to add on a PC. On a PC, I have to use Windows. eww.

Good example:
 
I can edit 8K RAW video on a Mac that costs $699 in real time, try that on a $699 PC. If I am going to play games, I'll buy a gaming PC or a Console. You can't built iOS Apps on a PC either but I can build Android apps on a Mac. I also have access to a Unix terminal which you have to add on a PC. On a PC, I have to use Windows. eww.
You know that a camera setup which can output a decent 8k raw video costs >100k.

Now think about $699 again... why bother?
And also won’t fit on the disk.
 
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When you have a great product, you talk about it to build it up. When you don't have a great product, you talk about your competitor's products to tear them down.

In advertising it doesn't matter how people talk about your product, as long as they keep talking about it.
And in a way... Apple did something similar with all the Mac & PC commercials years ago.
 
You know that a camera setup which can output a decent 8k raw video costs >100k.

Now think about $699 again... why bother?
And also won’t fit on the disk.

The point is more that Apple offers very affordable hardware that is more than capable of handling taxing workflows, and these are just their entry level devices. You have a Mac mini with Final Cut Pro (which is a one-time payment and not subscription based like premiere), and you also have the iPad Air with LumaFusion. Both more than capable of processing 4K footage with ease and then some.

It also makes one salivate at the thought of what their higher end Macs will be capable of.
 
You know that a camera setup which can output a decent 8k raw video costs >100k.
Just not correct. The Blackmagic Design Ursa Mini Pro 12K is 10K and is a great camera. There are quite a few others at under 20K, and a Canon R5 under 5K.
Now think about $699 again... why bother?
And also won’t fit on the disk.
It has 40Gb/s Thunderbolt 3 and can support a nice array with lots of video.
 
When you're sick and tired of high electricity bills, outdated architecture,
constant jet engine noise, and hot grilled thighs. You're on PC.

Go Mac if you want the opposite experience.
 
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When you're sick and tired of high electricity bills, outdated architecture,
constant jet engine noise, and hot grilled thighs. You're on PC.

Go Mac if you want the opposite experience.
Also Apple M2 might be 4 nm (2 and 4) which means even cooler performance and more battery life (24 hours)?
 
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