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Very misleading campaign.

Intel said you can scroll “Photoshop thumbnails’ faster on their Intel PC laptop example.

FALSE.

PSD files have no thumbnail support in Windows. AI files have no thumbnail support in Windows.

macOS has thumbnail support built into the Finder and Preview app.

The only cross platform app to make a comparison is Adobe Bridge, which has the same performance on both systems and has no Apple Silicon native app.
 
If at least the Intel ads were Linux-based, they could be cool and have potential interest. But, man, Windows PCs? Really? Is that your hope, Intel? Don't you have anything more serious than that?
 
Why is touch-screen such a deal-breaker? For a laptop form factor it's not comfortable to use, and then you end up peering through a layer of fingerpriints when trying to actually use the screen for its intended purpose. I can't think of a technology I want less than a touch-screen laptop.
 
Lol Intel.
How's that Skylake+++++ working out for you. If it wasnt for AMD coming out and eating you for lunch lately, we'd still be stuck with quad-core desktop chips.

See this is where I think there's a disconnect. The fact that Apple is doing this is excellent for everyone, even Intel. Why not develop down an Arm path? Why not invent an Intel branch that breaks away from x86? If anything AMD and Intel need to force Microsoft to do some serious soul-searching. My goodness. Does Intel truly believe that they're going to sway anyone one way or the other? People will buy the hardware for whatever eco-system or software package they need to do their job and live their life.

It's not as if there's a human alive that suddenly wakes up and goes, "Oh? KOMPEWTOR? WUT'S THAT?!" Every human alive knows what they need to get done, whether it's leisure or vocation.

Their ad campaign sounds like an argument in the comments of YouTube or on FaceBook. Trite.
 
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See this is where I think there's a disconnect. The fact that Apple is doing this is excellent for everyone, even Intel. Why not develop down an Arm path? Why not invent an Intel branch that breaks away from x86? If anything AMD and Intel need to force Microsoft to do some serious soul-searching. My goodness. Does Intel truly believe that they're going to sway anyone one way or the other? People will buy the hardware for whatever eco-system or software package they need to do their job and live their life.

It's not as if there's a human alive that suddenly wakes up and goes, "Oh? KOMPEWTOR? WUT'S THAT?!" Every human alive knows what they need to get done, whether it's leisure or vocation.

Their ad campaign sounds like an argument in the comments of YouTube or on FaceBook. Trite.

They could call it Itanium 2.
 
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They could call it Itanium 2.
Ouch. Justified though.

In all seriousness though, everyone was calling AMD dead for years and years. I remember thinking back to my XP 1800+ gaming rig and wondering whatever happened to the AMD of the Socket7 days, and now here they are.

Intel could do the same thing if they spent more time and money on their R&D and less money on executive bonuses and yachts and sponsorships etc. If they had to live with the austerity that AMD did, Intel might see the dawn of Apple Silicon as a chance for Intel to have their own Apple Silicon moment in the next 10 years.

But.... no.... let's green-light some snarky ads and cherry pick some transparently bias benchmarks. Maybe they can rely on litigation in the future. We all know how well that worked out for SCO.
 
Ouch. Justified though.

In all seriousness though, everyone was calling AMD dead for years and years. I remember thinking back to my XP 1800+ gaming rig and wondering whatever happened to the AMD of the Socket7 days, and now here they are.

Intel could do the same thing if they spent more time and money on their R&D and less money on executive bonuses and yachts and sponsorships etc. If they had to live with the austerity that AMD did, Intel might see the dawn of Apple Silicon as a chance for Intel to have their own Apple Silicon moment in the next 10 years.

But.... no.... let's green-light some snarky ads and cherry pick some transparently bias benchmarks. Maybe they can rely on litigation in the future. We all know how well that worked out for SCO.

Intel could build a combination x86/ARM core as well to transition to ARM.

But Intel's biggest problem right now is process. Nothing works if they can't get down to 10, 7, 5 nm process as they don't get the transistor budget.
 
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We'll competition is good for the consumer. And having different platforms that meets different people's needs is good for the market. As I write this on my 2019 MacBook Pro 16 with 14TB of storage, 36gb of ram, a Razer EGPU box with a Nvidia 3080 video card, connected to a 32in Samsung Odyssey monitor with 240 htz refresh rate along with other external goodies connected via Thunderbolt 3 with a OWC Thunderbolt 4 hub.
 
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Always hilarious to see the strength of the walls of the bubble that mac users live in when they say silly stuff like how windows is “bad” or PCs are dead. Super out of touch with the industry
 
Always hilarious to see the strength of the walls of the bubble that mac users live in when they say silly stuff like how windows is “bad” or PCs are dead. Super out of touch with the industry
Of course it's silly. Who actually said that though? Sounds a little bit like, "All <POLITICAL AFILIATION> always do <SOMETHING SILLY THAT SOUNDS RIDICULOUS>!"

(Not saying there aren't a few of those around here, but if it's more than 5% I'd be surprised.)
 
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My wife uses IBM clone. I'm apple since Mac SE. When she has a windows problem it takes at least a hour or more to fix her problem. Mac, not so long. Enough said. TwStudios, Utah
 
My wife uses IBM clone. I'm apple since Mac SE. When she has a windows problem it takes at least a hour or more to fix her problem. Mac, not so long. Enough said. TwStudios, Utah

I got my wife an iMac. It had a hardware issue so I gave her a Windows machine. I did not care to do tech support so I got her a Mac Mini and she's happy with it and doesn't ask me tech support questions. I think that's why IBM says that TCO for Macs is lower than it is for Windows.
 
Sorry, that's non-sense. The Blackmagic URSA Mini Pro 12k Rig alone, like it's adverted on their site, comes very close to that, and that's without any special additional accessories. Talking of € here! A single Zeiss Supreme Lens cost 17k€, if you decide to get two or three it sums up quickly, and the full lens set is 90k€. Of course not always all lenses is needed, but 1-3 is very common, which probably is the reason why you even used two cameras, swapping takes time and breaks the workflow, and with two decent camera setups you pass that even easier.
The statement was that no one needs to buy $90,000 worth of gear to use a $10,000 camera, not that no one could do so. No one is going to buy Zeiss Supremes to use with an Ursa. They just are not in the same league.
Sounds like you're not talking for a company, these kind of things are written off and helps to lower the overall tax.
Nope, that is not how film/tv production works. Studios and production companies almost never purchase gear. They rent everything because of how films are financed, they do not want to deal with disposing of assets post-production.
Renting is waste of money at long term, specially if the main business is film making.
Yup, 10 weeks of rental usually pays for a piece of gear, and yet even 16 week feature shoots rent everything. Almost every feature is made by an SPE - a company that exists only to produce the one project. Again, this has a lot to do with how films are financed.
Renting might worth for the occasional camera guy, or for the ones who "quickly" needs something because it's missing in his inventory, or can't put a higher amount of money on the table. Good Studios own these things.
Sorry, you are just incorrect. While 20th Century Fox had Grip and Electric departments on the lot that could rent gear to productions (and to be clear it was always rented to them), they had no camera department. All that gear was either rented from rental houses (or for some smaller productions from the crew operators themselves - e.g. Stedicam operators rent their rigs to the production as a separate cost from their time). The choice of camera and lenses is made by the DP in consultation with the producers and director. While the Key Grip and the Gaffer might offer (or require) a kit rental to the production, that is not the norm for the camera department.
Just because it suit your needs, doesn't mean it suit all needs, and since you're renting, you're out of the game anyway. Must have been a quick small project, few weeks or months of renting two cameras would have exceeded that sum by far, regardless of the currency.
As it was described as a two day short film project, it seems pretty clear that it was short project. Again, your original statement was that one would require $100,000 in gear to shoot 8K footage and as I pointed out that is simply false. My statement was not that it was impossible to spend over $100,000, just that it was not required.

Sorry, but i think there isn't any case studies out there showing that cameras is primary rented and not purchased.
Anyway, the ones who rents need to purchase.
Over thirty years in film, television and visual effects production tells me that.
In any case a 699€ M1 Mac does not even worth mentioning for 8k raw footage recording and editing.
It goes down like a toilet paper roll between all that higher priced equipments.
Your problem is that you do not understand that these projects are all done by groups of independent contractors hired individually. That means that the cost of an editor’s gear is completely unrelated to the cost of the gear needed to shoot the project. Different people spending different money.

It is common for editors to own their gear as they usually decide their own tools and they are not constrained by others’ creative choices (e.g. the look a director or DP want will affect the choice of camera and lens). The same DP will shoot with different lenses and cameras depending on the circumstances, while most editors use only one NLE.
 
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See this is where I think there's a disconnect. The fact that Apple is doing this is excellent for everyone, even Intel. Why not develop down an Arm path? Why not invent an Intel branch that breaks away from x86? If anything AMD and Intel need to force Microsoft to do some serious soul-searching. My goodness. Does Intel truly believe that they're going to sway anyone one way or the other? People will buy the hardware for whatever eco-system or software package they need to do their job and live their life.
Microsoft has had Windows for ARM for at least two years...and it has gone over like a lead ballon. Heck, they have a user base that wants to know how to run 16-bit code on Windows 10! They, along with Intel, have pushed the back compatibility thing to the point they their user base will hold on to programs long past their realistic use by date. They have created a horse that that will not only drink the water but thinks that taking a steaming dump in it is a great idea.
 
Microsoft has had Windows for ARM for at least two years...and it has gone over like a lead ballon. Heck, they have a user base that wants to know how to run 16-bit code on Windows 10! They, along with Intel, have pushed the back compatibility thing to the point they their user base will hold on to programs long past their realistic use by date. They have created a horse that that will not only drink the water but thinks that taking a steaming dump in it is a great idea.

Microsoft had Windows on ARM in the 1990s.

Correction: Microsoft had Windows on ARM in 2000.
 
To be fair, Apple once used "MAC vs PC guy" Ads globally, that really mocked PCs... but still, this ads from Intel really look like a desperate move. I was skeptical at the M1 presentation, but reviews and benchmarks soon showed this stuff is seriously powerfull.
 
To be fair, Apple once used "MAC vs PC guy" Ads globally, that really mocked PCs... but still, this ads from Intel really look like a desperate move. I was skeptical at the M1 presentation, but reviews and benchmarks soon showed this stuff is seriously powerfull.

It's interesting that Intel has not gone after AMD but, then again, what can they say? They can't make the architecture argument.

Rocket Lake 11900K may be marginally faster in single-core than Zen 3, but Intel gets destroyed by the 5950X at 60% higher Geekbench multicore. That's not surprising as the 5950X has twice the cores compared to Intel.

For Zen 4 which should be out early 2022, we have:
  • 5 nm process
  • 50 to 100 percent more cores: 64 cores goes to 96 cores, 16 cores goes to 32 cores, and 12-16 cores for laptops
  • double-digit IPC gains (Su was sort of hinting at around similar gains to Zen 2 -> Zen 3 or 19%
Intel has Alder Lake coming out in September 2021 which is Rocket Lake ported to 10 nm. It will be a big-little with 8 performance cores and 4 efficiency cores. It looks like Zen 3 easily beats it and even Zen 2 beats it handily in Multi-Core.

In the meantime, Apple is charting a different path with its own strong core and I'd expect at least 20% IPC gains per year from Apple in addition to bigger chips with more cores.
 
Does not look like Macs to me ;)


This does though…


and this…

https://mars.nasa.gov/system/resources/detail_files/24954_PIA23780-16.jpg


And these??.

 
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It's interesting that Intel has not gone after AMD but, then again, what can they say? They can't make the architecture argument.

Rocket Lake 11900K may be marginally faster in single-core than Zen 3, but Intel gets destroyed by the 5950X at 60% higher Geekbench multicore. That's not surprising as the 5950X has twice the cores compared to Intel.

For Zen 4 which should be out early 2022, we have:
  • 5 nm process
  • 50 to 100 percent more cores: 64 cores goes to 96 cores, 16 cores goes to 32 cores, and 12-16 cores for laptops
  • double-digit IPC gains (Su was sort of hinting at around similar gains to Zen 2 -> Zen 3 or 19%
Intel has Alder Lake coming out in September 2021 which is Rocket Lake ported to 10 nm. It will be a big-little with 8 performance cores and 4 efficiency cores. It looks like Zen 3 easily beats it and even Zen 2 beats it handily in Multi-Core.

In the meantime, Apple is charting a different path with its own strong core and I'd expect at least 20% IPC gains per year from Apple in addition to bigger chips with more cores.
They did go after AMD with another particularly ham fisted set of claim a couple of months ago which, like here, tech journalists mostly ignored or disparaged.

Alder lake is *supposed* to be a new uarch not just Rocket Lake (which is actually a back port of 10nm Tiger Lake cores to 14nm) and will be a replacement for both Tiger and Rocket lakes. Tiger was incredibly delayed and Rocket was never supposed to exist at all - at least not as it stands.
 
They did go after AMD with another particularly ham fisted set of claim a couple of months ago which, like here, tech journalists mostly ignored or disparaged.

Alder lake is *supposed* to be a new uarch not just Rocket Lake (which is actually a back port of 10nm Tiger Lake cores to 14nm) and will be a replacement for both Tiger and Rocket lakes. Tiger was incredibly delayed and Rocket was never supposed to exist at all - at least not as it stands.

I don't recall an ad against AMD similar to the one against Apple though. I've read about their claims but that's different than an ad.

A new architecture with a very short lead-in? It sounds like they are taking process risk along with architecture risk for these chips. I guess we'll see. I think that Tiger Lake was supposed to provide better yields so that they could make 8-core parts but that didn't work out.

I would actually be fine in leaving the x86 world completely; as long as there's better software support (I have one program that I have to run that runs poorly on M1 - though I could change vendors at a fairly large cost), Apple doesn't screw us on hardware prices - anymore than they are doing now. I plan to get an M1X system. It could be a MacBook Pro, Mac Mini or iMac. I do not feel the need for a Mac Pro unless RAM prices are ridiculous. If Apple allows user-installable DIMMs in the large iMac, then I'd be fine with that.

If they launch only a big iMac in March, then I will likely go for that; as long as I can put in 64 GB of RAM, preferably user-installable. If they go with a MacBook Pro 14 or 16, then it will be a tough choice. Maybe one of each. If they go with a Mini with user-installable RAM, then I'd be happy with that as well. I could get a Mini M1 right now and replace my 2015 MacBook Pro 15 but I don't need to. I run a cluster with a Windows 10700 system and the MacBook Pro and run iCloud Programs on the MacBook Pro and my trading software on the Windows system. One really powerful system to run everything would be nice - say an iMac with 64 GB of RAM and 12 performance cores and 3x4k monitor support. But I'm not expecting that this March. I think that we would have had leaks if it were March. I actually don't expect M1X in March but I would be happy to be surprised.
 
I don't recall an ad against AMD similar to the one against Apple though. I've read about their claims but that's different than an ad.

A new architecture with a very short lead-in? It sounds like they are taking process risk along with architecture risk for these chips. I guess we'll see. I think that Tiger Lake was supposed to provide better yields so that they could make 8-core parts but that didn't work out.

I guess I put all of that under marketing but yeah it is a little different and it is indeed odd that they would spend more time going after their indirect competition, Apple (who is still Intel macs that these anti-Apple ads also apply to), than their direct competitor AMD (and maybe even more importantly long term Qualcomm and Windows on Arm).

Yeah, I also have no idea how such a short time between products is going to go.
 
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If it does happen and if they interest you, then, given AMD’s supply issues, I’d recommend you buy ‘em quick because they’re going to sell out *really* fast. Of course the GPU supply issues will sadly be bad for awhile too ...
Yeah, it might make sense to hold off buying anything else till I have the GPU. Who knows what the best CPU will be by then!
 
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