Yeah, but (not that I'm a TC fan) Steve gave the reigns to Tim Cook with specific instructions to not ask "what would Steve do?" when making decisions for Apple. The stockholders LOVE Tim Cook, and Apple is, for now, incredibly successful. For those of us (I am one) who boarded the Apple train when Steve was the conductor, it's been a long and grueling ride in the Tim Cook era. I worked for Apple in the Steve Jobs era, and continued for a few years after he died. The "Angela Ahrends" era is where Apple's magic left the building for me. So I left the building...