First, Apple hasn't said anything really. There's no reason why they shouldn't use ARM. They have ARM-processors in iPods and iPhones now, and the iPad is a platform of the same kind, uses the same OS and are running all of the present apps without emulation. Technology wise, there is no other ISA that can present SoCs of the price, functionality and performance specs that the device seems to have.
Apple is using universal binaries on iPhone/iPod touch to make device specific optimizations. The first generations used a ARM11 processor, and the later ARM7 processors, and the x86 version running in the iPhone Simulator in the SDK. UBs could also be used to do special versions for the iPad.
It just makes sense. If we lack hard info, we fall back to the most likely answer, and that A4 would be x86, PowerPC, SPARC, MIPS or an entirely new ISA would be really really surprising. There's just nothing that points to that.