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If you see kids on smartphones and tablets nowadays, it's on some next level ****.

They are kids, they don't know the difference between responsible usage and addiction.

EDIT: I see many posts saying it is all down to the parents. Of course, parents have to be more responsible. But what about once the kid is older? Or out of sight? It could be to/from/at school. It could be on a sleepover. It could be "doing homework".

You can't police your child 24/7 or you end up like the recent Black Mirror episode "ArkAngel".

This is dialogue about enabling parents to remotely control limits on WiFi, data, certain app usage... Surely that's a good thing to talk about, especially when the MENTAL HEALTH OF CHILDREN is at stake.

That's why parents need to educate their children, not just raise them.
Teach them to be responsible so when they are alone or grow older they do what's right without their parents watching over them to tell them what to do.
That's what EDUCATION is all about...
 
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How the heck is Apple suppose to get involved? Maybe Microsoft and Sony should also get involved because of the countless hours my kids spend on the Playstation and XBox?

Apple, Sony and mostly you should also definitely do something about your kids spending countless hours playing video game, especially if that includes playing violent games, the kind that makes it look like it is OK to kill people.

Don’t get me wrong, technology is wonderful, and it not the probable by itself. The problem is that it can overexpose kids (and also adults) to certain content that can harm their mental health. You can’t ignore what science is telling us.
 
How the heck is Apple suppose to get involved? Maybe Microsoft and Sony should also get involved because of the countless hours my kids spend on the Playstation and XBox?
How about parents set and maintain rules regarding console play time? If their children break the rules, take the console away for a month, and you'll see how effective that is after a couple of times.
 
How about parents set and maintain rules regarding console play time? If their children break the rules, take the console away for a month, and you'll see how effective that is after a couple of times.

When I was a kid my parents bought me one of those 640k computers. I think I was 10, and the computer had lot of games but I wasn't allowed to play with it for a long time. I don't remember if it was an hour or 30 or 45 minutes, it doesn't make a difference. I sometimes protested, but I obeyed and it wasn't possible to just hide and play with it (like you can do with a smartphone).
Now I'm a parent and I plan to do the same once I'll allow my daughter to use an iPad. No more than 30 minutes, then go play with something else (a book, a doll, whatever).
It is great to have parental control on the device so you can give it to your kid and feel safe (I'm thinking about content they can watch on youtube/safari) but you can't delegate your role as a parent to a company.
 
Acting on this will reduce Apple's iPhone volume by half. /s

On a series note, I think both parents and Apple (any android manufacturers too) should be responsible. I wish there was a time limit set for this. Why do teens need to be on Instagram or Snapchat. I still don't get the idea. All they need is email, internet and texting. I also see parents who don't care what their kids are doing on the phones. I have even seen parents letting their kids register as adult on the phone. I put blame on both sides.
 
Often time that is true, however when you have a child who is shunned because he/she does not / cannot participate in what their social circles consider to be normal, then that child will both think and act like a child, and find a way to get what they believe to be beneficial even if that means lie/cheat/steal to get it , like a drug or other unhealthy habit, So you have children acting like children, and parents acting like parents, but an overwhelming position to the power of the parent to really do anything if the drive is there.

The argument is somewhat akin to tobacco use, we know it is bad for everyone, but we allow adults to make a choice, and have pretty stiff penalties for children who wander there, does it stop teen smoking? No, but it gives leverage to curb it. And with consenting adults I believe that is fine, your lungs, your life, your choice, with children, they are hurting themselves in ways we could have never dreamed of, people are keeping record of those things teenagers always do but never had to live with the consequences for ever. So if a tobacco company want to allow your kids to smoke at school, on a buss, any public place they were not directly under you control, would you be a bad parent for not being the stronger apposing force and you kid ends up addicted to cigarettes?

As I have said there is no fix, this is part parenting, part tech companies assisting parents in that endeavor, part luck, and a whole lot of praying. Apple/google/Facebook/twitter/Instagram should not be raising our kids, but explain how one can restrict their influence, or even properly guide through it under the current set of tools?

Lots of parents do not have this problem, and they think it is because they are great parents, but if you have ever been to a teen addiction center, you will see lots of good parents there too, albeit not all, but proof positive that this is not just a parenting problem.

I am a parent as well. Each of my teens has a cell phone. They participate in social media, and they have moaned and whined that we have restricted their use of specific apps, one of which is Snapchat. "But ALL of my friends are using it!" has been a constant refrain. Well, tough cookies! If I'm paying for your phone, I've certain dictatorial rights which I am enforcing for the health of my kids.

But we've also raised our kids to understand that refusing to conform to societal expectations and norms can lead to a certain degree of social isolation, which simply means that they need to be leaders rather than followers, and help SET some standards instead of feeling as though they have to always look, act and think like the majority. for our daughter, we've always insisted on a standard of dress that isn't sexually suggestive. "Why dress yourself in a way that looks like you're wearing a 'rent me' sign? There were times when we definitely met resistance for that. Now she's making her own choices for clothing, and she dresses both stylishly, but modestly and happily.

FWIW, I actually run a home for abused and neglected children. I currently have 22 girls, 2 young boys and 7 full-time staff. Many of the girls that we house have been abused by adult men that promised them acceptance. . This isn't an issue that is foreign to me. Teaching children standards that lead to a fulfilling, confident life begin by helping them understand that what other people think doesn't need to be the #1 concern in life. Sure, we don't want them to look like social outcasts, but they also don't have to "do what everyone else is doing" just because "everyone else is doing it."

I used to roll my eyes when my parents would revert to that old adage about "If all your friends jumped off a bridge..." I now peer directly into the--albeit a bit worn out--wisdom of their words.

As for your notation regarding cigarettes: do you really think that kids can't get cigarettes? IMO, that is the perfect example of what I'm saying. If kids think it's 'cool' to smoke, they'll find a way to puff unless there's a more compelling reason to not. Neither the government nor the manufacturer is ever going to be able to truly be that compelling force. But an engaged parent who knows his/her child will know what motivations and consequences can help them keep from smoking. In our house, the cell phone is the first thing to go when tempers flare and attitudes get out of control. And we have structures in place to help ensure that they aren't connected 100% of the time. I know some of our kids' friends have their phones beside them 24/7, sending and receiving messages, instagrams, fb chats, etc at crazy hours of the night. We use real alarm clocks so that "I have to use my phone's alarm to get up in the morning!" There are no cell phones at the table when we eat or when we are doing things as a family.

It's simply parents being parents. I don't need a tech company to enforce addiction-free use of electronics devices any more than I need a bicycle manufacturer to create bluetooth enabled helmets to be kept within a certain amount of proximity of the vehicle in order for the pedals to move.
 
It’s a complex problem and no one party can solve it. Throwing everything on the parent is not a solution because parents are out-maneuvered and out-spent by advertising and such. The controls on many smartphones are poorly implemented and documented and can be bypassed by clever children. And those who do set things up right are usually subverted by other children who act as “mules” for the addiction.

This is a TOTAL cop out. If you were adult enough to have intercourse and bear children, you're adult enough to set boundaries, period. It's NOT hard to turn off a television, tell your kids to go out and play, and actually say NO to things. It's also VERY possible to say "no, you can't play with that kid."

Outmaneuvered by advertising? What does that even mean? Do the kids suddenly have credit cards? If you want to win that "struggle" perhaps the best course of action is to start being kids' parents, and stop trying to be their friends, and that starts with saying "I don't care if you're angry, I'm NOT spending MY money on this."

Also, "clever children" can't replace TouchID unless mommy is passed out drunk or on valium on the sofa.
 
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This is so true, I have noticed this also with adults. It has affected my family greatly. When we go to family gatherings everyone is on their phones and it seems like we don't talk much.
True indeed. The wonderful art of conversation at gatherings and the dinner table seems to have dwindled to the occasional soundbite between postings and tweets, and checking for 'likes'. Small wonder that in that absence of constructive dialogue, there is so much polarization in the world about anything and everything.

To be brutally honest for a moment, we don't anymore seem to listen to others' viewpoints, but would rather bombard our fellow human beings with our own dug-in opinions and sometimes uninformed drivel.

I welcome this initiative to address this complicated issue and see it as a positive first step.
 
Is this another "Caution; this drink it hot" type of nonsense?

Do you know how I control the social media for my 15 years old? She does not have social media because she does not need it. Few years ago when she asked for Instagram and Snapchat we let her use it under the conditions that she would not spend too much time on it. but she abused it and we deleted her accounts and blocked the iPhone to allow her to download any apps and restricted Safari. Same with her MacBook - problem solved and she is doing just fine without that garbage.

THAT IS PARENTING! Love it. I do the same for my 11 year old. She has restricted access to her iPhone and iPad, no computers and needs my passwords/consent to download anything or browse anywhere. While I cannot control her every move, I can parent the best of my abilities within reason/logic.
 
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It isn’t a company’s job to parent other people’s kids. Period.
It isn't, but more parental controls baked in would be nice. The parental controls are pretty good already, but there could definitely be more. Having the option for multiple users on one device would be very helpful.
 
"the potential long-term consequences of new technologies need to be factored in at the outset" - someone had their brain turned off when they said that! It's wonderful to realize that everything has consequences and to try to behave responsibly, but it's insufferably arrogant to suppose that one can anticipate more than a few of the possible long-term consequences; and, if one is really determined to factor them in, the result will be a regulatory regime that will stifle all innovation.

Such an overprotective arrangement would probably be desired by those who have little of their own creativity to offer, and wish to reduce others to their level.
 
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This is so true, I have noticed this also with adults. It has affected my family greatly. When we go to family gatherings everyone is on their phones and it seems like we don't talk much.
Same for me with both family and friends. We'll all be out having dinner or whatever and everyone is buried in their phones not talking to each other. It's beyond irritating.
 
I don't understand peoples' reactions to this. These investors are owners of Apple, it's not like it's the government coming in to do this. As far as I'm concerned, owners have the right to chose what they want their business to do. Of course there will be many owners opposed to this, so they'll just have to figure out. I don't see the issue.
 
Some watch-like reminders to take a break every half an hour might go some way for tablet usage, where you are likely doing prolonged browsing/ watching, but phones are in and out of use so much it might not fit their usage pattern.
 
Once again it is not the responsibility of the parents to parent right? This is apples fault that the kids spend to much time on these devices. Not the parents that tell their kids to go get their iPad so they don’t have to hear them. Just like it’s the schools fault if the kids are failing or acting up.
 
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How about just don't give your kid a smart phone? Apple has no responsibility to police your children. You chose to have them, you control their smart phone usage. Is it your doctors responsibility to prevent you child from smoking, or getting pregnant? No.... it's yours, as a parent.
 
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I really doubt Apple will do much here. From a business standpoint, they would probably want kids addicted to smartphones as... you guessed it, that's their primary product they sell! It's like telling tobacco companies to sell less of their product. They won't go down without a fight, as that's less money for them.

Speaking of which, parents should be responsible for their kids, but some extra controls wouldn't hurt. No one would argue "we does the smoking age need to be 18? Can't parents do their jobs and watch over their children?"
 
Looked at this earlier this week. The laptops have great parental controls limiting access time for the whole machine. For some reason "Guided Access" just works for a single app. Not exactly helpful.
 
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Parents, take responsibility for your children. End of story.

If a parent doesn't want the kid using a smartphone to excess, they should set limits for smartphone use and stick to them. They shouldn't be relying on a company to do the job a parent should be doing. Could Apple do more to help parents out? Sure they could; but whether or not Apple does anything is irrelevant, really. Parents still need to take responsibility for their kids' smartphone use regardless of what Apple does or does not do.

I say this as the parent of a child who is nearly three who asks to use the iPad multiple times per week. Sometimes, the answer to "Can I use the iPad?" is no and the kid throws a fit. Tough, kiddo.
 
It's another example of Californians really wanting the Village to do their child rearing. As others have said, be a parent. This type of management is what you signed up for when you had a child.

But as a practical matter, Apple could easily incorporate time or event limitations in parental controls. If this helps, and I can see how it would, we'll all be better off. Put your phones away. Hard to believe, but we can live without incessant, minute-by-minute sharing of innermost thoughts and anxieties on lima beans, your homework, your boss, dating life, or the outfit you're wearing.

This is not the hard stuff, people.
 
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