AR Kit looks cool, as does their AI Kits... natural language etc... outside that this was hugely disappointing. Nobody older than 12 gives two ***** about stickers and other nonsense. They really should focus more now on REMOVING stuff instead of adding. There are way too many options to do way too many stupid things nobody cares about. It's a phone. Make it a great phone that runs apps. Swipe up, down, triple swipe here, there, blah blah blah. Control Center looks dumb as hell, Siri doesn't DO ANYTHING worthwhile. If they focused on opening it up to developers more the community might come up with something useful... maybe.