You mean like Apple hiring people to listen to your Siri inquiries? That was supposed to be "privacy-focused" hence why it trails the rest of the assistants?
Let's not pretend Apple = Jesus here. They have a much better stance than most, like Google or Facebook, but not infallible sainthood.
Equally, doing the right thing doesn't mean they can't do wrong tomorrow. They've done plenty of wrong as a company- butterfly keyboards, you're holding it wrong, bendgate, battery & throttling, etc etc etc. And worse, they STILL won't admit being wrong after any/all of that. That is the worst part of Apple- that they will never admit a mistake; that smugness they have as a company culture.
No one should get the benefit of the doubt frankly when their sole goal of existing is to make as much $$$$ off people as possible. Loyalty to any company is a frankly ridiculous concept.