Lower sales, downgrades of subscriptions, switching to Android, not upgrading to iOS 15. Once Apple ends up losing their "trillion dollar company" spot and falls down the charts they'll wake up and see that they sold everyone on a lie.
While I don’t think my privacy would be better protected by Google/Android, today’s news probably will make me more inclined to check out or stick with Android and Google services. Because Google creates some good stuff that I think is better than the Apple equivalent (Drive, Photos, Gmail etc). And if, in the future, the government can ask Apple have my phone scan for the hashes of whatever it deems to be objectionable content…..the privacy advantage that for me has always made up for the sometimes inferior functionality of Apple products and services will be gone.