Apple trying to still convince consumers its special when it comes to home usage like everyone else out there.
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Apple Has a New Smart Home Strategy: Screens Everywhere
Apple is finally preparing to compete for the smart home market after falling behind Amazon and Google. Also: The Vision Pro team ponders its next steps; Apple Intelligence approaches; the next MacBook Pro shows up early in Russia; and two top executives are retiring.

For years, Apple Inc. has sold the go-to devices for our pockets, wrists, backpacks and desks. But it has struggled to achieve that kind of success in other key areas: the car, the face and the home.
The initial HomePod, launched in 2018, was pricey and didn’t offer groundbreaking features either. It got the ax, though Apple found more success with a cheaper version (the 2020 $99 HomePod mini). Then there’s the Apple TV set-top box, which has a loyal following but isn’t far better than cheaper alternatives.
It’s worth noting that Apple’s smart home competitors haven’t had many breakthroughs lately either. Amazon’s initially strong momentum with its Echo speakers has waned. And some of its other hardware efforts, such as a rolling robot, haven’t caught on.
That means Apple has an opening. One of the first big steps will be releasing a new smart display — something people can use to play TV+ streaming content, do FaceTime calls, surf the web, and access apps like Calendar and Notes. It would be an affordable iPad-like screen, and consumers could place multiple units around the house, like they might with a HomePod mini.
Kinda hard to convince anyone that a smart home is more useful than just having a iPhone handy.The tabletop device, which is expected to come later, would be on the pricier side — perhaps around $1,000 — and focus on home security monitoring, advanced videoconferencing, and media playback with high-quality audio. The screen would be positioned atop a swiveling robotic limb, helping it stand out from competitors’ products.
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