Apple should just split iOS in 2 versions. iOS Europe and iOS. iOS Europe will have no AirPlay, no Bluetooth, no NFC etc. That wil teach the EU.
Companies like Spotify who PUSHED for AirPlay access and got it now all of a sudden don't want to use it in favor of their own "solutions" using Apple's technology for free.
Apple’s locked down ecosystem is all for profit. Not for the consumer. They want total control over what you do and what price you pay. Can’t repair your own device. Can’t install any software. Can’t set a different maps app as default.
EU forcing Apple to work with any accessory or app or part is pro consumer. And still you can choose not to leave the ecosystem should you wish. I haven’t.
But if Apple wants to stay then they just have to actually compete and come up with genuinely new products again and stop resting on their laurels.
Apple has offered self repair for years. Not that anybody actually wants to do that. Even the parts pairing is largely gone, except for biometrics. There are also some limitations regarding parts “sourced” from locked (stoles) devices.Apple’s locked down ecosystem is all for profit. Not for the consumer. They want total control over what you do and what price you pay. Can’t repair your own device. Can’t install any software. Can’t set a different maps app as default.
EU forcing Apple to work with any accessory or app or part is pro consumer. And still you can choose not to leave the ecosystem should you wish. I haven’t.
so first Apple has to give their IP away for free to enable other companies to develop new products that Apple is then allowed to compete with, right? Sure, makes it really compelling to "innovate".But if Apple wants to stay then they just have to actually compete and come up with genuinely new products again and stop resting on their laurels.
That was called Windows Phone.Give give them base iPhones. No app store, nothing.
Apple is literally not allowed to offer a warning message.Alright let's break these down because I'm sick of everyone "black-and-whiting' this whole thing. Some of these make sense. Some of these set a bad precedent. Here's what I think:
This one is fair. Not much reason for Apple to gatekeep notifications to just their watch. I understand the security concerns with unsuspecting users not knowing what's encrypted or not, but that can be remedied with a simple warning message upon first use.
- Third-party smartwatches must be able to display and interact with iOS notifications by the end of 2025, which likely means iOS 19.2 or earlier.
How are they going to differentiate if differentiating is effectively illegal? Every new feature will come under scrutiny. Great experiences like magical headphone setup are illegal in the future, unless the tech is available to all.
What if the great experience requires proprietary chips or hardware? Will it be illegal or will Apple be forced to sell the required hardware to anyone who wants it? If yes, who sets the price? Apple or EU comission?
I’m actually surprised that stuff like Universal Clipboard or Handoff (continuing something you started on the iPhone on your Mac and so on) is still allowed to remain “closed”. Surely all that should work seamlessly across Apple, Android, Windows and Symbian devices, somehow.
Implementing this stuff is incredibly hard even when you control everything. Making it all open is even harder. Your ability to adjust public APIs is very limited once they are out. Even more bizarrely, EU sets the development schedules mandating that changes must be ready in 6/12/18 months, depending on the complexity. Are they the ones assessing the complexity of making changes to iOS? That’s pretty wild. They can’t have any idea. Even companies like Apple themselves can’t estimate and deliver stuff on time.
There is lots of competition between Apple (iPhone) and Google (Android). They got big because they’ve made products and services that people love. The addressable market is billions. If you make a product that people love you will be big, astronomically big.
No amount of regulation will ever bring us a third or fourth ecosystem. Symbian died because it was garbage. Neither Apple or Google did anything nasty to stop Microsoft from succeeding with Windows Phone. It just wasn’t compelling enough and it was too late.
There just isn’t room for a third platform. It’s the same for PCs.
The reason is simple: developers simply can’t make apps for three platforms, let alone four. Unless, of course, EU comission bans platform specific development tools and APIs and mandates that all apps must be written using some cross platform tool. Even for gaming consoles we only have two “equivalent” platforms, plus Nintendo which thrives on their own exclusive franchise. At least until EU forces them to bring it all to Xbox and PS.
(Let’s not give them ideas..)
VAT is being paid for everything you buy, no matter where it is coming from, it is also only paid by the end consumer, companies do not pay VAT. Some US states have a sales tax, which is similar, even though it sucks in comparison.From the standpoint of imports the VAT that European countries charge is equivalent to a tariff. So the US should have had tariffs equal to VAT rates for a long time.
If Apple can topple the smartphone, headphone, tablet, and smart watch markets once and absolutely decimate the competition for 10+ years then I'm pretty sure they can do so several times more.Apple’s argument that this is stifling innovation is just BS. They will be forced to make their products more attractive so people still buy them instead of competing brands.
As always this last decade… Apple wants to rule out competition because that would hurt their sales 💰💰💰
No one is forced to use other brands, but at least you will be able to choose out of free will.
👍🏻
I'm sure you can give a source for that, right?Apple is literally not allowed to offer a warning message.
"Today's decisions wrap us in red tape, slowing down Apple's ability to innovate for users in Europe and forcing us to give away our new features for free to companies who don't have to play by the same rules," said Apple, in a statement.
Probably more like allowing Toyota tires to work on a Kia, or something like that. Maybe allowing non-Mercedes windshield wipers or windshield washer fluid.Most outrageous demands. If I wanted the features of an iPhone, I buy an iPhone. What's next expect Toyota parts to fit Mercedes? Expect BMW to allow Kia accessories to integrate into its system?
I'm sure you can give a source for that, right?
- The interoperability solutions for third parties will have to be equally effective to those available to Apple and must not require more cumbersome system settings or additional user friction.
The EU has repeatedly interpreted warning messages as prohibited "scare sheets"/ "additional user friction" in the past.
I understand that on an Apple forum we all want to defend the company, some might have shares or are suffering from patriotism, but when I'm mentioning ecosystem locks that have been opened up by the EU or a long running Right to Repair fight, don't give Apple credit.Apple has offered self repair for years. Not that anybody actually wants to do that. Even the parts pairing is largely gone, except for biometrics. There are also some limitations regarding parts “sourced” from locked (stoles) devices.
Setting a default mapping app is coming.
I think Apple has the right to say how much their devices and services cost. Who else should it be? Their AppStore pricing is very similar to everybody else. If they want to charge non-AppStore apps or alternative marketplaces a platform fee, then they will. It’s their platform. They are under no obligation to give it away for free.
If you don’t like Apple’s restrictions then you free to use something else. You can buy an Android phone and a Windows laptop. They won’t, of course, work particularly well together, but there you go.