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You'd want to innovate more if you couldn't reap any rewards in a major market from your innovations? I sure wouldn't! This is going to disincentivize innovation at Apple, full stop.
You’re reacting while not knowing what’s it all about. It’s quite funny and a pity at the same time.
 
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An example:
apple does not allow to reply on text messages via non apple hardware.
for example i have an iphone and a garmin bike computer (apple has no bike computers, an AW isnt a choice). the garmin shows incomming messages (imessage, reminders, etc) but i cannot reply (call you later, etc).
on android its easy.

thats me and perhaps several hundred of thousands other people with an iphone and a garmin device. its a common combination.

this should be fixed by apple without the need of any regulation. but they won’t.
 
An example:
apple does not allow to reply on text messages via non apple hardware.
for example i have an iphone and a garmin bike computer (apple has no bike computers, an AW isnt a choice). the garmin shows incomming messages (imessage, reminders, etc) but i cannot reply (call you later, etc).
on android its easy.

thats me and perhaps several hundred of thousands other people with an iphone and a garmin device. its a common combination.

this should be fixed by apple without the need of any regulation. but they won’t.

If you don't like that, the correct answer is to vote with your wallet and buy a phone that allows you to do that, not "force Apple to write code to enable a feature they don't want to enable."
 
If Apple can topple the smartphone, headphone, tablet, and smart watch markets once and absolutely decimate the competition for 10+ years then I'm pretty sure they can do so several times more.

No other player in tech can do what Apple does, or even has the capital to try to.

And besides, Pebble and similar third-party makers won't magically suck up Apple's brand recognition and status in the tech sphere just because Apple is forced to give up a tiny bit of control over iOS.

Look at the EU AppStore changes -Next to no EU iPhone users know or think about alternative app stores. And most that do won't use them because they don't fully understand how it works, thinks it will hurt their iPhones, or just feels its too inconvenient to get into.

It'll be the same for the products that benefit from these upcoming EU laws -The tiny demographics of consumers that use these products will benefit greatly. But the vast majority will not care and continue to only buy Apple.

It's not a big deal.
Some make it a very big deal while, in my opinion, when you know what does rulings are actually about it’s for a fair playing field for everyone. No more big companies bullying startups or give consumers no choice. Everyone benefits except the wrong willing party’s.

But Apple might have to innovate harder and is screaming and yelling because it might lose some 💰 and power.
 
The days of selling (through official channels) to the EU are ending. I'm sure all the citizens are looking forward to Nokia and Droids.
I think you might want to consider what global regions have more economic and political stability, especially in 2025, and then realize that Apple will wisely cut off both a heel and a toe to keep access to EU consumers if it has to.

Obviously, Apple will fight the mandates. The shareholders wouldn't accept anything less.

But Apple already agreed to upgrade from ancient Lightning to contemporary USB-C. And to allow side-loading. Both to comply with EU law.

So what's a few more?

And if this all hurts Apple as much as everyone in here is saying, then obviously Apple would have left the EU many years ago.
 
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If you don't like that, the correct answer is to vote with your wallet and buy a phone that allows you to do that, not "force Apple to write code to enable a feature they don't want to enable."
thats not a solution for me. i never would buy an android. i just prefer a non apple sport device as many others do. the aw is years behind other brands
 
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Because these EU carmakers are global players.

There are no major EU technology companies, and that's why they're so butthurt. They dropped the ball a long time ago, and now they're trying to regulate competitors to withdrawal, instead of fostering innovation.
Your ignorance is astounding. Europe has a ton of technology companies on which US industry depends. Take the case of Apple: without ARM holdings, based in the UK, ASML based in the NL or Zeiss in Germany, there would be no Apple silicon and no iPhone, no iPad, no Apple Watch etc.

Why doesn't Apple just exit the market there? And call their bluff.
Money. Filthy lucre. It's a wealthy market. Go on, try exiting that market and see what your shareholders will do to you.

From the standpoint of imports the VAT that European countries charge is equivalent to a tariff. So the US should have had tariffs equal to VAT rates for a long time.
Not even close. VAT is a sales tax. It is just more prominent than your myriad local AND state taxes because it is a unitary rate for the whole country. It is applied equally to imported and locally produced goods. The only person who pays it in the end is the end buyer. Importers will offset their import VAT paid against sales VAT generated further down the line, so VAT on imports will not inflate the cost of the goods any more than those produced locally. Tariffs, on the other hand, are discriminatory by their very nature and will lead to artificially increased prices on which sales taxes will be added on top. One is not like the other.
 
Because the EU knows it can’t compete on the merits, so it’s explicitly trying to force Apple to immediately give away, for free, all technology it develops to every other company. Sure it will “improve compatibility,” but at the cost of innovation. Why would Apple bother developing any new features if it can’t use those features to sell iPhones?
the EU themselves don't develop apps/hardware etc.

As for EU manufacturers, maybe if they weren't locked out their products which work better with another US company (google) would stand a chance. And Apple would then be forced to actually innovate.

Serious question, do you work for Apple, or hold a large amount stock/shares? If you want to stick to Apple, then you can, but let other people have the option. No one is forcing you to leave Apple, or use non-Apple products, but why should people be forced to use only Apple products.

Also for the record, Apple devices are based of ARM technology, which is a UK company, which sadly isn't in the EU anymore, but was when they started working with Apple.
 
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thats not a solution for me. i never would buy an android. i just prefer a non apple sport device as many others do. the aw is years behind other brands
Then there is your answer. You aren't entitled to have your cake and eat it too. And forcing a company to spend significant resources to do something it doesn't want to do, when there is an alternative that does what you want it to do is ridiculous.

To put it another way: why is Apple's desire to not create that feature more important than your preference to have it? It's their OS, their APIs.
 
Leave the EU on iOS 18 then, lol
And kiss that EU money bye? Come on, now.
Skærmbillede 2025-03-19 kl. 21.37.51.png
 
How would they do automatic third party audio switching without the h1 and h2 chip?
Yes, they'd have to go after the Bluetooth consortium. Apple had to do their own hardware hack to make it happen. Ask for it in Bluetooth 6.0 (or later).
 
When they caved to the USBC and “BackDoor” I knew that was going to be a floodgate breaking open. Why would it stop there?….

Let’s see what Apple does.
 
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Serious question, do you work for Apple, or hold a large amount stock/shares? If you want to stick to Apple, then you can, but let other people have the option. No one is forcing you to leave Apple, or use non-Apple products, but why should people be forced to use only Apple products.
Not the poster you are responding to, but I own zero Apple shares and don't work for them, and think this law is socialist garbage, and I am someone who is on the left side of the political spectrum.

Why should Apple be forced to make it easier for its competitors to make products that compete with its own? Do you understand that telling a company "any feature you develop must be given to your competitors for free" does not mean everyone will get all the new features, but that new features will stop being developed?

I don't know what kind of work you do, but I manage a team that comes up with proprietary tools and techniques that my company spend significant amounts of money developing so we can do the same amount of work as other firms in our market faster with fewer people. If we had to give the outputs of those tools and techniques away to our competitors, who didn't have to spend the money to develop them, they'd be able to massively undercut us on price. We wouldn't keep doing it out of the goodness of our hearts, because it would actually be a competitive DISADVANTAGE to spend the money to do that and let others profit off of our work for free.
 
“Free will” has shown that people are just fine with the current integration across devices. Those who can’t stand the walled garden have undoubtedly switched unless they’re drunk on hopium to see Apple actually implement the EU’s changes.

I don’t know why you stubborn people can’t get it thru your heads that ripping apart the OS to make it work with every trinket and technology is a horrible idea and will cause problems with what already works. “Trying it out to see what happens” is a lame and naive excuse to change the fundamental core of the OS.

But no, we gotta go the FAFO route and do it the hard way because bureaucracy and people can’t stand to leave well enough alone.
Maybe here is a good example to see what happens if Apple opens up their API’s and let developers make use of them:

 
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Maybe here is a good example to see what happens if Apple opens up their API’s and let developers make use of them:

If the Samsung ecosystem is so much better than Apple's, why not let the free market work then, and let Samsung beat Apple? I mean, if Apple is defeated and goes out of business Samsung will have to think up designs and ideas on its own, but I'm sure they'll actually hire some of their existing product designers who currently work in Cupertino and figure it out.
 
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Not the poster you are responding to, but I own zero Apple shares and don't work for them, and think this law is socialist garbage, and I am someone who is on the left side of the political spectrum.

Why should Apple be forced to make it easier for its competitors to make products that compete with its own? Do you understand that telling a company "any feature you develop must be given to your competitors for free" does not mean everyone will get all the new features, but that new features will stop being developed?

I don't know what kind of work you do, but I manage a team that comes up with proprietary tools and techniques that my company spend significant amounts of money developing so we can do the same amount of work as other firms in our market faster with fewer people. If we had to give the outputs of those tools and techniques away to our competitors, who didn't have to spend the money to develop them, they'd be able to massively undercut us on price. We wouldn't keep doing it out of the goodness of our hearts, because it would actually be a competitive DISADVANTAGE to spend the money to do that and let others profit off of our work for free.
Samsung is able to do what Apple is reluctant to do. Maybe this will make you understand better that open ecosystem doesn’t mean it will destroy iOS when it’s open to others.

 
Samsung is able to do what Apple is reluctant to do. Maybe this will make you understand better that open ecosystem doesn’t mean it will destroy iOS when it’s open to others.

And they didn't need the EU to open up Apple to do it, and apparently you think it's significantly better than Apple's ecosystem, so why is the EU getting involved at all? If Apple wants to shoot itself in the foot then it should be allowed to do so.

What you and lots of people don't understand is most people like Apple because of the "lock-in" and "App Store" rules, not in spite of them. People want to know the App they're downloading is well designed, follows security and privacy protocols, and they can reach out to Apple for a refund if something isn't right. They don't want to have to figure out if the reason something is working is Apple's fault or the watch manufacturers fault - they want to walk into the Apple Store and say "it's not working right, fix it." Not everyone are nerds like us on MacRumors who run home servers and want to fiddle around in settings - we're the minority.
 
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If the Samsung ecosystem is so much better than Apple's, why not let the free market work then, and let Samsung beat Apple? I mean, if Apple is defeated and goes out of business Samsung will have to think up designs and ideas on its own, but I'm sure they'll actually hire some of their existing product designers who currently work in Cupertino and figure it out.
You don’t understand what I’m trying to explain here. Samsung has an open ecosystem where by example it doesn’t rule out or cripple the behavior of competing brands. Samsung tries to offer people to persuade buying Samsung related gear by offering better (more innovative) solutions. Unlike Apple who is on purpose ruling out competitors and that makes them lazy and unfair.
 
This is nothing more than extortion by the EU. I really wish Tim would tell the EU to pound sand. As if you needed another example, the EU has done nothing benificial for anyone other than their own coffiers.
 
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