Apple could have solved much of this ten years ago by brining iMessage to Android. If they wanted people in the Apple ecosystem that was a way in, and then introduce a money sending system into the messaging app, as everyone who's anyone on Android would likely have the app installed. This allows the messaging app itself to remain free, and the payments transactions to cover fees. Eddy Cue wanted Apple to bring iMessage to Android years ago, as evidenced in court documents, and he was right.
My friend, the doctor, switched to iPhone a few months ago and she was frustrated enough in a few ways to switch back to Android this week. I am now back to using WhatsApp to communicate with her, that app is so terrible in terms of UX in my view. Had Apple brought iMessage to Android I would be sitting pretty still chatting with her on iMessage, and she would still have a foot in the Apple ecosystem, and we could send one another money with a tap using the app we always chat on. So my personal experience using my own iPhone is worse based on her independent decision—a problem that didn't need to be.
If you were curious, she had many issues, a couple of which were the lack of easily accessed controls for all the volume controls in one quick interface as she had on Android (Apple will probably add this eventually) but perhaps most of all she hated the Photos app on iOS 18, which I can't say I blame her on that one. In trying to surface many features within the app Apple forget how people want to use a photos app. If Apple wanted to surface features they could have simply made the bottom tab bar customisable. Jobs solved the issue on iPhoneOS 1.0 on the Music app (customisable tab bar). Apple have lost their way on the software side.
My friend, the doctor, switched to iPhone a few months ago and she was frustrated enough in a few ways to switch back to Android this week. I am now back to using WhatsApp to communicate with her, that app is so terrible in terms of UX in my view. Had Apple brought iMessage to Android I would be sitting pretty still chatting with her on iMessage, and she would still have a foot in the Apple ecosystem, and we could send one another money with a tap using the app we always chat on. So my personal experience using my own iPhone is worse based on her independent decision—a problem that didn't need to be.
If you were curious, she had many issues, a couple of which were the lack of easily accessed controls for all the volume controls in one quick interface as she had on Android (Apple will probably add this eventually) but perhaps most of all she hated the Photos app on iOS 18, which I can't say I blame her on that one. In trying to surface many features within the app Apple forget how people want to use a photos app. If Apple wanted to surface features they could have simply made the bottom tab bar customisable. Jobs solved the issue on iPhoneOS 1.0 on the Music app (customisable tab bar). Apple have lost their way on the software side.
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