If you watch the video, it makes a lot more sense. They explain how the new interface takes away the distracting grey bars that frame everything in iOS 6 and prior, for instance. More space is utilized in Mail app as an example.
I see some choices they made, but I'm still not a fan of the minimalistic icon look really. I don't want it to look more like Windows 8 and Android, because that actually runs counter to Apple's "Think Different" campaign over the years. Now it's "Okay, maybe those other guys are on to something after all."
I see some choices they made, but I'm still not a fan of the minimalistic icon look really. I don't want it to look more like Windows 8 and Android, because that actually runs counter to Apple's "Think Different" campaign over the years. Now it's "Okay, maybe those other guys are on to something after all."