The iPhone have been an incredible success story for Apple but Android has been gaining ground for a couple of years. The Samsung Galaxy S3 was the first android phone that really swept the market. I have equally the number of friends that have the S3 as friends with iPhones. My friends that uses iPhones prefers this phone because the software is easy to understand and the applications is visually appealing. The iPhone has also always had great hardware with good cameras. Hipstamatic and Instagram is two successful photo applications and the iPhone is the number one camera on Flickr. But Instagram is also available on Android now and I bet Hipstamatic will also be on Android soon. Hipstamatic released the Oogl app last month and its a product similar to Instagram where you curate photos among your friends. iOS 7 is a flatter look that is very similar to Android. iOS system and default applications has lost the rich ui that many Apple users loved. I have heard for years many Apple users make fun of Androids flat interface and bits of ugly design elements. So my reasoning is. Why buy an iPhone if you can buy an Android phone that has a similar ui, the same applications, better services (maps and voice search) and equally good cameras? I am very disappointed of iOS 7. Apple should instead have refined the old ui and just removed the skeuomorphic design. iOS 7 looks childish and more like a game than a modern operating system. Not all of iOS 7 design elements are bad. i like how the popup notification menus look and how the notification drop down menu also look crisp but folders and control center has an over the top gaussian blur look. Icons is also poorly designed, buttons has been removed and menus look more plain. The feel of using iOS 7 is great but the design does not match the features. Apple have recently been critiqued on maps and voice search where Google has a huge lead. Could Apple recover from a bad iOS 7 release? It's hard to review iOS 7 because its a visual mixed bag and the old ui had some very ugly skeuomorphic design elements. Some says that Apple still have time and that iOS 7 is still a beta release but if Apple wanted to improve some design elements they would have done it by now.