iOS in the Car 'Very Important' to Apple, 'Part of the Ecosystem'

Discussion in ' News Discussion' started by MacRumors, Jul 23, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    During the question and answer portion of today's third quarter earnings call,  Apple CEO Tim Cook was asked about iOS in the Car, which was a highlight of the company's keynote presentation at WWDC. Cook said that it was an important "part of the ecosystem," likening it to the App Store, iTunes, messaging, and Siri.

    "Having something in the automobile is very important," he said. "It's something people want." He went on to say that Apple could "do it in a unique way better than anyone else," and that it was a "key focus" for the company.

    iOS in the Car is designed to provide enhanced iOS integration in automobiles, offering hands-free controls that allow drivers to access maps, get directions, and control music by displaying content on the navigation screen of the car.
    The feature is expected to be integrated into a number of new cars in 2014, from manufacturers like Honda, Acura, Mercedes-Benz, Nissan, Infiniti, Ferrari, Chevrolet, Hyundai, Kia, Volvo, Opel and Jaguar.

    According to settings hidden within iOS 7, iOS in the car may potentially work over AirPlay in addition to USB. iOS in the Car will be officially unveiled later this year alongside the release of iOS 7.

    Last year, Apple debuted Siri 'Eyes Free,' which made its first appearance in the Chevy Spark and Sonic cars earlier this year.

    Article Link: iOS in the Car 'Very Important' to Apple, 'Part of the Ecosystem'
  2. mac.cali, Jul 23, 2013
    Last edited by a moderator: Jul 23, 2013

    mac.cali macrumors 65816

    Mar 16, 2012
  3. ridwan47 macrumors member


    Jun 24, 2013
    What isn't 'Very Important' to Apple ? Everything apple makes is 'Very Important' to Apple.
  4. MultiMediaWill macrumors 68000

    Aug 1, 2010
    Apple needs to make a car or it could be in danger of burning out.
  5. cRuNcHiE macrumors 6502a

    Jan 2, 2007
    I like the concept however I'm skeptical as to how well it will work seeing as every time I've got in my car for the last few weeks my ipod has been too hot to use despite being in the shade with the windows open!
  6. thedeske macrumors 6502a

    Feb 17, 2013
    iCrash - Can't wait to have my first Apple Wreck playing with all the new stuff in my car at 80mph.

    Just Sayin'
  7. Breaking Good macrumors 6502a

    Sep 28, 2012
    What does the picture in the article look like Android so much?
  8. A Hebrew macrumors 6502a

    A Hebrew

    Jan 7, 2012
    It will be nice not having to have a GPS in a car anymore...thank god for Google Maps.
  9. Rayfire macrumors 68020


    Aug 25, 2008
    I wonder why Toyota isn't included, hopefully they will in the future.
  10. JoeBlazeX macrumors newbie

    Jun 22, 2010
    I'm hoping I can get this in my Tesla as an optional feature that can be easily disabled.
  11. Hakone macrumors 6502a

    Oct 5, 2011
    Southern California
    It makes sense that your smartphone (what ever platform it may be) should carry all of your multi-media content. It should enable you to talk to whatever device (bluetooth speaker, car, etc) you interact with.

    Heck it would be awesome if it could store your driver preferences like seat position and driving modes. I assume that getting every manufacturer to buy into the smartphone maker's rules would take a lot of legwork, but it would be so nice that I can get into any car, and sync up within seconds and just go.
  12. EvilEvil macrumors 6502


    Jan 8, 2007
    New York City
  13. gmanist1000 macrumors 68030


    Sep 22, 2009
    I would love to use this, too bad I can't afford a brand new car.
  14. komodrone macrumors 6502

    Apr 26, 2011
  15. FFArchitect macrumors regular


    Mar 14, 2010
    Desk, pocket, living room, car. Somewhere in there is wrist. Maybe bathroom.
  16. AidenShaw macrumors P6


    Feb 8, 2003
    The Peninsula
    ...or at least let you choose an Android-based system instead.
  17. MaxMike macrumors 6502

    Dec 6, 2009
    I'd think BMW would be on the list of adopters too since weren't they one of the first manufacturers to have a true iPod connector in their vehicles?
  18. hipnetic macrumors 6502a

    Oct 5, 2010
    Would like to see them partner with some companies making replaceable head units, too, rather than having to buy a whole new car just to get this sort of thing.
  19. OldSchoolMacGuy macrumors 68020


    Jul 10, 2008
    Looking forward to seeing how it works with the Appradio 3.
  20. hexor macrumors 6502

    Nov 26, 2002
    Notably absent is Ford who originally worked with Microsoft for their in-car system and now is trying to do it on their own instead of pairing with iOS. Ford has even been sued for how awful their system is with constant crashes and problems.
  21. Unggoy Murderer macrumors 6502

    Jan 28, 2011
    Livingston, Scotland
    Why would you want to buy a new Ford anyway? They're pathetic heaps of s***. NOTHING like the 'old' Ford, like pre-2000.

    Well, they are in Britain anyway.
  22. zedsdead macrumors 68040

    Jun 20, 2007
    I have been waiting for Apple to innovate in the car space for a long time. Decks look like they are from 1990.

    Even the touchscreen ones have awful UI's, and lag horribly and are counter intuitive.

    I just hope Apple also makes ones that can be installed into cars already purchased.

    I am a Ford guy normally, and have a fairly new Mustang. Ford uses Sync currently with Microsoft, which is not great.
  23. X38 macrumors 6502

    Jul 11, 2007
    I've had 5 Fords, current is a 2012, and have been very pleased with all of them. Very pleased with Synch and how it integrates with my iPhone too, but it would be nice to see Ford added to this list.
  24. mdelvecchio macrumors 68030


    Sep 3, 2010
    apple says "No." to a lot of product ideas. theyre saying "Yes" to this one, because its very important to apple -- more cars buyers out there than, say, Apple TV users. pushing this in auto makers will help sell more iphones.

    im sure they will, but im excited about after-market head units getting in on the game. currently the best things out there are sloppy products like pioneer's App Radio...good idea, poor execution. using apple's new APIs for iOS In The Car should fix that.
  25. Liquorpuki macrumors 68020


    Jun 18, 2009
    City of Angels

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