Apple's piece of the smartphone ecosystem market fell in eight total territories during the August-October 2017 timeframe, according to new data tracked by
Kantar Worldpanel. Echoing
numerous stories from
earlier this fall that reported people were waiting for the iPhone X and not purchasing an iPhone 8 or iPhone 8 Plus, Kantar's data showed a 7.6 percentage point drop for iOS in the United States when compared to the same year-ago period.
That number was higher in Great Britain where iOS dropped 8.5 percentage points from 2016, and was followed by Japan (down 6.9 percentage points), Germany (down 1.6), France (down 0.6), Italy (down 0.5), and Australia (down 0.2). While iOS dropped 7.6 points in the U.S., Android increased by 8.2 percentage points during this time.
In the same three-month period ending October of last year, 30.1 percent of iOS users in Europe and the U.S. had owned their iPhones for more than two years. iPhone X excitement further affected this statistic as well, increasing to 35.3 percent in 2017 and "signifying considerable pent-up demand" for the iPhone X, according to Kantar.
While Apple saw a drop in most countries, iOS share grew slightly in China during this period with a 0.5 percentage point increase, suggesting that the company's ongoing efforts to expand its foothold in the Chinese market are paying off. Apple CEO Tim Cook furthered that sentiment during a
keynote speech at China's annual state-run World Internet Conference over the weekend, where he said that Chinese developers have earned more selling apps on Apple's iOS platform than developers from any other country.
Now that the iPhone X has been out for a month, sales figures for the smartphone have been
positive and Apple has continuously
improved delivery dates for the device over the subsequent weeks. Research shared by IHS Markit earlier in December reported that
early adoption rates for the iPhone X -- looking at its first three weeks on the market -- beat the iPhone 8 and iPhone 7 Plus during similar timeframes. According to TrendForce, this strong iPhone X demand will help
push Apple ahead of Samsung in Q4 2017 to become the world's largest smartphone maker.
Article Link:
iOS Lost Market Share in Numerous Countries From August to October 2017 as People Waited for iPhone X