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Apple should just stop making anything that is a "mini" considering how they botched the Mac Mini big time, as well.

Nothing wrong with the Mac mini.

----------

These are display reviews which make accusations of being overpriced heavily weighted towards how the display looks.

The best displays out there are insanely good and the average user can only tell when they are side by side.

It does seem that Apple is letting the iPad Mini 3 just sort of sit there. It makes some sense as last year's model was a fantastic deal and this year it's about the iPhone 6 Plus.

It also makes sense if Apple wants to repurpose everything in light of an early 2015 iPad Pro of sorts.

Still, it's all great hardware. :D
im not sure if you guys have been living under a rock or just don't follow tech news in general. LOL reason why the iPad mini did not get the full upgrade because of the yields on the A8. Apple had a choiceput all their production efforts towards the iPhone six and 6+ Or update the mini. The new unibody chassis was leaked months ago identical to the new iPad air 2.
 
Where are those wallpapers? Odd they would market the iPads with a wallpaper they don't include....

The ringtone from the original iPhone TV ads was never released on the iPhone. I have it as a custom one someone made from a recording and put out on the web.
 
Praise the new iPad.

With adequate lighting u wouldn't need anti-reflective.

But users want to use their new tech *everywhere*. so companies must comply with what we say.
 
If you can bear with the screen, the iPad mini 1 makes for a much better buy, it's lighter and a bit thinner plus it's better built, my retina mini for instance doesn't need a whole lot of pressure to squash the LCD screen, the mini 1 is a lot more resistant, I've checked.

The mini 3 is getting slammed in it's reviews, mainly because of it's non existent upgrade.
 
They'd buy the Mini 3 because they trust Apple and see it's a 'new' iPad. To paraphrase Steve Jobs: "Customers trust us, and we make the decisions for them. They don't need to know about specs because they know we'll always make the best possible product."

Well prepare your anuses, Mini 3 buyers -- apparently it's not that Apple any more, and you've just been shafted for believing their BS. How can they possibly claim that Jobs' mentality is still ingrained in Apple's DNA, and pull a stunt like this with the Mini 3?

Well there wouldn't be an iPad mini to start with if Steve Jobs is still alive. Believe whatever Apple promised you and you'll never gonna be happy. It's a business and marketing that's what they're good at, not making products that makes you happy all the time.
 
The iPad Mini 2's display was already a joke last year when it debuted. This year, it is just flat out embarrassing and lazy for Apple.

Apple's obsession for thinness is only rivaled by their obsession for maximizing profit margins.
 
The iPad Mini 2's display was already a joke last year when it debuted. This year, it is just flat out embarrassing and lazy for Apple.

Apple's obsession for thinness is only rivaled by their obsession for maximizing profit margins.

Tim Cook is looking at the world with dollar sign goggles $_$
 
Tim Cook is looking at the world with dollar sign goggles $_$

Steve Jobs had a good quote. I don't remember exactly word for word but it was something like 'focus on making great products and the profit will follow'.

Seems like Tom Cook is focused on profit primarily and designing/pricing the products to maximize sales and appease investors. Hence, the lack of innovation and emphasis on incremental updates.
 
Real shame about this, which seems to be another issue added to Apple's growing list of half-assed product updates. It's saddening because you can feel they're getting complacent. In an ideal world they'd give every product the best possible update so that people feel the full benefit of the 'flawless Apple experience' that they can't stop talking about.

I'm really losing a lot of love with Apple recently.

The problem is that I have no understanding for their smug "only Apple" attitude when they half-ass things where they can't say "technology isn't ready yet, please wait a year", because their own products prove that wrong.
e.g. Touch ID on iPhone one year earlier, only to sell it as added value to the successor model.

It's a constant thing now, too.
They seem to care zero about parity anymore.

iPhone 6 vs iPad Air 2 for example: One has 2GB of RAM, the other doesn't. One has NFC-enabled with antenna, one doesn't.
One could argue about the significance of these, but it's a great example of deliberate feature omissions to boost future models.
Like it's the second last generation to arrive and there are no more features beyond what's next year.
Until next year of course, same game again.
And again, and again, ...

Apple, there will always be things I won't get when I buy now instead of one year later, but when you tease people with what you prove yourself is easily possible already with other products, some even under stronger technical difficulties, then you just add frustration to the educated buyer, but I see you're not too interested in the educated buyer it seems.
And I don't even mean the spec whores, who want the quad-core just to have the quad-core when your dual-core is a better performer than the quad-cores of others (I'm talking iPhone here, Mac Mini is another story entirely).
I'm talking 2GB of RAM, I'm talking Touch ID, etc...

Vertical integration has always been your core strength and you're mistreating that traditional strength and don't see how others are creating their own ecosystems that are getting stronger in integration, even if they still might not have caught up quite yet, but don't act like it's not happening.

Then enter folks like Google even letting other hardware play in their ecosystem much better.
You can totally be a "Google guy" and get a very strong Google experience on iOS.
You're closed, you have always been, that's okay, but in return you have to make sure you keep it as comfortable and warm as possible.
You do not want frustration with customers who know they virtually lock themselves in for a better experience and then weaken that experience.

Glassed Silver:mac
 
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I don't disagree with what is being said. But I had the iPad 3 and just picked up the iPad Air 2 (iPad 6) over the weekend. I can say without any reservation that the three generation jump is amazing. Even if it is a fraction less than other competing brands, it certainly it was not enough to make me give up all my app purchase to move to another platform. Not to mention I prefer iOS over android or windows.
 
If the iPad mini spec is always going to be a year behind the iPad Air it's going to be DOA when compared to the rivals. I would have bought one to replace my Kindle if they'd given it the same spec as the Air 2 but seems like a waste of money now.
 
Its nice to have AR untill you see this (the coating imperfections when strong light reflects). There are few other spots on mine, even the bezel has it. :(

xCUS0sk7
 
Steve Jobs had a good quote. I don't remember exactly word for word but it was something like 'focus on making great products and the profit will follow'.

Seems like Tom Cook is focused on profit primarily and designing/pricing the products to maximize sales and appease investors. Hence, the lack of innovation and emphasis on incremental updates.

Totally agree. He seems to have the "if it's still raking in cash then let's not bother updating it too much" mentality. Doesn't exactly tally with Ive's stated desire to make the best product they possibly can. Clearly the iPad mini is not the best product they could have made.
 
Really how difficult would it have been for Apple to rev the mini and add:

- A8
- Bonded display
- Anti reflective coating
- TouchID

Most people would probably have been happy with that....but instead they are treating it like the iPod.

-Kevin

Not difficult at all. Just not in line with the margins they want to make on the Mini. In this case the iPad Mini was sacrificed for profit margins.
 
And how does this impact me as an end user? I don't remember any review complaining about brightness. I'm getting my Air 2 today. Is 8% lower brightness going to give me a bad experience and cause me to return the device?

Don't worry, I have the new Air 2 and the Air as well. All I've seen so far is how much better then iPad Air it is!

People that complain about Apples so called obsession with thin, has not held them side by side, the Air & Air 2!

The lightness and thin makes it so comfortable! I can't wait until next year, another 18%, keep it coming!

As far as screen goes, the air was great, and all I see with Air 2 is even better! Get ready, you'll l love it, and it's blazing fast, I mean blazing fast.

----------

I don't disagree with what is being said. But I had the iPad 3 and just picked up the iPad Air 2 (iPad 6) over the weekend. I can say without any reservation that the three generation jump is amazing. Even if it is a fraction less than other competing brands, it certainly it was not enough to make me give up all my app purchase to move to another platform. Not to mention I prefer iOS over android or windows.

Amen!

Look at bench mark tests and you'll see iPad air 2 is faster by a good margin in multi core and to lesser degree the fastest single core.
 
Wait a minute...

So they reduced the battery size AND put in a less power efficient display? No wonder why my iPad 4 with a 2 year old battery beats my brand new Air 2 when it comes to battery life. Display on my iPad 4 is also more uniform. A8X with 2 gigs of RAM and touch ID rocks though, but comparing it with my old iPad 4, it feels like taking two steps forward immediately followed by one step backwards.

I'm all for making mobile devices thinner if technology allows it, but not if it compromises the quality or experience of using the device. I feel the Air 2 has crossed that barrier.
 
The problem is that I have no understanding for their smug "only Apple" attitude when they half-ass things where they can't say "technology isn't ready yet, please wait a year", because their own products prove that wrong.
e.g. Touch ID on iPhone one year earlier, only to sell it as added value to the successor model.

It's a constant thing now, too.
They seem to care zero about parity anymore.

iPhone 6 vs iPad Air 2 for example: One has 2GB of RAM, the other doesn't. One has NFC-enabled with antenna, one doesn't.
One could argue about the significance of these, but it's a great example of deliberate feature omissions to boost future models.
Like it's the second last generation to arrive and there are no more features beyond what's next year.
Until next year of course, same game again.
And again, and again, ...

Apple, there will always be things I won't get when I buy now instead of one year later, but when you tease people with what you prove yourself is easily possible already with other products, some even under stronger technical difficulties, then you just add frustration to the educated buyer, but I see you're not too interested in the educated buyer it seems.
And I don't even mean the spec whores, who want the quad-core just to have the quad-core when your dual-core is a better performer than the quad-cores of others (I'm talking iPhone here, Mac Mini is another story entirely).
I'm talking 2GB of RAM, I'm talking Touch ID, etc...

Vertical integration has always been your core strength and you're mistreating that traditional strength and don't see how others are creating their own ecosystems that are getting stronger in integration, even if they still might not have caught up quite yet, but don't act like it's not happening.

Then enter folks like Google even letting other hardware play in their ecosystem much better.
You can totally be a "Google guy" and get a very strong Google experience on iOS.
You're closed, you have always been, that's okay, but in return you have to make sure you keep it comfortable and warm as possible.
You do not want frustration with customers who know they virtually lock themselves in for a better experience and then weaken that experience.

Glassed Silver:mac

Excellent post and well articulated. 100% agree.
 
[url=http://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image[/url]


With the iPad Air 2, one of Apple's main selling points has been the improved display, which includes a new bonded construction that eliminates the air gap between the display and the cover glass, as well as a new antireflective coating to reduce glare in situations with high ambient light.

Ray Soneira of DisplayMate Technologies has now put the new display to the test, finding that the antireflective coating is indeed a significant improvement for the iPad and a major step above competing tablets, but in overall performance competitors are still doing better than the iPad. Apple receives only minimal credit for the bonded display, as it is mainly catching up with competitors on that aspect.With competitors such as Samsung, Amazon, and Microsoft offering better color accuracy, viewing angles, and power efficiency, Soneira finds the improvements in the iPad Air 2 insufficient to move the device to the top of his tablet display rankings, and the Samsung Galaxy Tab S retains its number one position.

This is supposed to be a general use tablet, so the use case should factor in how it is judged... A general tablet is not dedicated to pros manipulating photos all day long with the screen in perfect lighting at a perfect angle. A display should be adapted to the needs of the actual users and not the lab (just like all other specs).

According to the review, color accuracy, white point are basically very close to perfect (but not not the top amongst tablets).

Yet, is is funny how this part of the displaymate review is not here.

"iPad Air 2 matches or breaks new records in Tablet (and Smartphone) display performance for: the most accurate (pure logarithmic power-law) Intensity Scale and Gamma, most accurate Image Contrast, (by far) the Lowest Screen Reflectance, and the Highest Contrast Rating for Ambient Light."

So, basically, it is much easier to read stuff off it in any situation than competing tablet.

Apple focused on improving the contrast in every way possible. Legibility is difficult circumstance is key for a tablet.

So, again, as always, Apple balanced the engineering considerations which that person totally disregarded.
 
Maybe the iPad Mini 3 will become the new iPad 3 and be replaced in 6 months with the spec it should have had originally.
 
im not sure if you guys have been living under a rock or just don't follow tech news in general. LOL reason why the iPad mini did not get the full upgrade because of the yields on the A8. Apple had a choiceput all their production efforts towards the iPhone six and 6+ Or update the mini. The new unibody chassis was leaked months ago identical to the new iPad air 2.

That's my hope, that this is a stopgap measure (suggested by the glued TouchID button). But we still have to wait another 6 months at least, and Apple has these pathetic Minis sitting in stores all that time next to competitors that cost half as much and feature amazing displays.

Not sure where you got the idea of a "new" unibody chassis Mini, as it already uses unibody construction. What was notable about the Air 2 rumors was that very little info about a new Mini was leaked.

There was a rumor back in Febuary stating that Samsung would not supply A8 SoCs due to yield issues. TSMC reportedly could achieve the necessary yields. Is there more recent news of A8/A8X yield problems?
 
Really how difficult would it have been for Apple to rev the mini and add:

- A8
- Bonded display
- Anti reflective coating
- TouchID

Most people would probably have been happy with that....but instead they are treating it like the iPod.

-Kevin

This is Apple's new MO.

Mini: Now we have something to advertise as improved for the Mini 4
Air: Now for the Air 3, we can say screen is improved (back to the standard set by the iPad 4)

I'm passing on these sad updates. What a ripoff to consumers.

:apple:
 
Not really sure what's happening with the iPad mini. I wonder if Apple will discontinue it?

I really thought that because of the display improvements with the iPhone 6, they'd be able to release an iPad mini with a better display. (Not high res, just better in other ways).
 
Wow, just when I was beginning to come around to the idea (this morning!) of upgrading to the Air 2 from my iPad 4... I read that the display is dimmer than the previous Air? I will just have to get to a store and look them over. Speaking of which, when do we get them in the stores? I went to the Apple Store on thursday and they still only had Air 1's on display.

I'm also still torn about a couple things- I'm curious about the iPad "Pro", and I'm wondering if this will be our last 264ppi iPad. I have a feeling the next one will HAVE to have a resolution upgrade. With the iMac going 5K, I can't imagine why we haven't seen a resolution bump since the iPad 3.
 
Its nice to have AR untill you see this (the coating imperfections when strong light reflects). There are few other spots on mine, even the bezel has it. :(

xCUS0sk7

Take it back and exchange it if your within the 14 day return window. Keep exchanging until you find a good one. Expect nothing less than perfection.
 
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