I have no idea, but I think that’s the vibe Ford are going for. That’s the point - it’s about invoking a feeling.
I didn’t make a straw man argument, I made a valid inference from your post. It sounded like you were defending poorly chosen product names. Still does.
Now you’re making a straw man argument. Nobody said it was false advertising, nobody said no other company has ever had poorly chosen product names, all they said was that the Air name was no longer appropriate. I don’t know why you have a problem with that observation. The fact other companies do it really makes no difference.
You’ll be sticking up for the Pro name next :’D