Looks more like they want to saturate the market before any competitors can get any position & traction. Everyone has heard of the iPad; when they walk into their favorite electronics retailer (be it Apple, Best Buy, Wal Mart, Verizon, wherever) the only real guidance they'll have in deciding which featureless black slab to buy is the brand name - and with Apple iPad being dominant in the public's mind, people will buy it IF IT IS THERE. If our favorite tablet isn't there, they'll buy something else, and making the transition later will be difficult. Market saturation is critical for Apple at this point.