zhenya
macrumors 604
Apple NEEDS others to force them to wake up and move faster.
I'd agree that they need to do something different, but I don't think what they need is to move faster. Moving faster is what is causing the repeated beta-like software updates. Moving faster is what causes them to release products that are not as polished as we have come to expect from them. I think that instead what they need to do is slow down and move more deliberately to continue making the absolute best products they can, and largely ignore the competition. That's what got them to this position in the first place, and I think to move away from it will eventually turn them into just another computer company with little of the old magic.