iPad Pro Outsells Microsoft Surface in Launch Quarter

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 1, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The latest numbers from market research firm IDC's Worldwide Quarterly Tablet Tracker show that Apple remains the largest vendor in a declining tablet market, shipping 16.1 million iPads in the fourth calendar quarter of 2015. While the iPad continues to be the best-selling tablet, its worldwide market share remains only 24.5 percent despite the all-new iPad Pro launching in early November.


    iPad shipments declined 24.8 percent compared to the year-ago quarter, when they totaled 21.4 million for 28.1 percent market share. The stagnant iPad sales during the holiday shopping season may be more attributable to the lack of an iPad Air refresh in 2015, however, as the iPad Pro outsold Microsoft Surface tablets in its debut quarter in what IDC describes as a "successful" launch.

    Samsung continued to be the second largest tablet vendor with 9 million tablets shipped in the fourth quarter for 13.7 percent market share, an 18.1 percent year-over-year unit decline. Amazon, Lenovo, and Huawei rounded off the top five, with 5.2 million, 3.2 million, and 2.2 million global tablet shipments in the fourth quarter respectively. All other tablet vendors had a combined 45.8 percent market share.


    iPad sales have declined for eight consecutive quarters year-over-year due to, among other reasons, longer tablet refresh cycles compared to smartphones. Apple is rumored to introduce a new iPad Air 3 at a March media event, which could help combat the decline alongside the iPad Pro and iPad mini 4, but most of those sales will fall within the second calendar quarter of 2016.

    Overall tablet shipments in 2015 totaled 206.8 million, down 10.1 percent from 230.1 million in 2014.

    Article Link: iPad Pro Outsells Microsoft Surface in Launch Quarter
  2. gugy macrumors 68030

    Jan 31, 2005
    La Jolla, CA
    Damn, I really like the iPad Pro. I just wished it was a bit cheaper. $100 less would help. I just think the price is too high and very close to entry level Macbooks.
  3. polterbyte macrumors 6502


    Sep 24, 2012
  4. tooltalk macrumors 6502

    Jan 15, 2015
    NY, NY
    ouch.. -24% growth! Welcome to the post tablet era?
  5. carrrrrlos macrumors 6502a


    Sep 19, 2010
    I see the iPad Pro and Surface as two different types of products. This comparison is not apples to apples.
  6. waloshin macrumors 68040


    Oct 9, 2008
    The Surface Pro blows away the iPad Pro. No contest.
  7. MH01 macrumors G4


    Feb 11, 2008

    The title says the Ipad Pro outsold the surface, cool....

    The supporting evidence is for tablet says, not model specific.

    Reading the actual source material (http://www.idc.com/getdoc.jsp?containerId=prUS40990116), the real reference is

    "We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices" guess there is not much story with a 400 000 difference...

    Maybe focus on one story here....?
  8. Dilster3k macrumors 6502a


    Jul 20, 2014
    Frankfurt, Germany
    I'm sorry but putting a stretched version of iOS of a powerful device doesn't make sense, the Surface does it better even if their stylus is inferior.
  9. Wahlstrm macrumors 6502a


    Dec 4, 2013
    Yeah, Surface should be compared to hardware that run a desktop OS and in a more comparable price range..
    The entry iPad PRO is what 50-60% less money than a decent Surface Pro..
  10. American Hero Suspended

    American Hero

    Jan 25, 2016
    A lot of people went out and bought the iPad "Pro" because it's the first of an iPad released in that size with beefier specs.

    Give it another quarter of a year and we'll see how well it does compared to the Surface Pro.

    I'd pick the Surface Pro over the iPad Pro mainly because the Surface Pro runs a desktop system. The iPad runs iOS.

    Personally, I'm interested in neither product.
  11. acctman macrumors 6502a


    Oct 26, 2012
    At this point all die hard and even casual Apple users have an iPad. There really is no reason to get a new one ever year or two. I have an iPad 3 Wifi and see no reason is buying a new one. All my apps run fine. My next purchase will probably be a iPad Mini but i'm in no rush to get one.
  12. Serban Suspended

    Jan 8, 2013
    yes but the big difference is ipad pro is just one product that has been sold in over two millions while the surface devices are surface 3+surface pro 4=1.6 mill
    so a big deal
  13. mountain macrumors 6502


    Dec 17, 2007
    DFW, TX
    I don't think those that bought the iPad Pro do any serious work on it. Clearly the SP4 is a beast compare to the IP.
  14. coldsweat macrumors 6502


    Aug 18, 2009
    Grimsby, UK
    Completely agree, love mine - it's a sole windows machine in an OSX/iOS household, iPad never gets touched now!
  15. Makosuke macrumors 603

    Aug 15, 2001
    The Cool Part of CA, USA
    One statistic I’m curious about and have never seen any good number for is an over-time graph of total tablets in active use.

    Looking only at iPads, if that number has been increasing at a rate of some significant fraction of the total sales in the same period, that would indicate that the overall market is increasing, but iPads aren’t breaking and people are happy enough with what they have to not replace it very quickly.

    If, on the other hand, it’s not going up by much, or is actually decreasing, that would indicate that there are less people overall who want a tablet at all, and it’s a shrinking market.

    The former isn’t great for business, but it does indicate a relatively healthy market--just one that saw initial spikes because it was in the process of being saturated. The latter would be a bad sign, and would mean either people are happy with their phones or end up going back to a laptop.

    I have no idea which is the case, but I’d really like to. Based entirely on the statistically insignificant sample of “people I know”, it seems like the “saturating market with a long replacement cycle” is at least believable--I know a lot of people with several-generation-old iPads that they use heavily and aren’t in a hurry to replace.

    If nothing else, I’m 100% certain that iPhones (and other phones) have a shorter replacement cycle than iPads. I can base this entirely on the significant number of people I see walking around with recent-model iPhones with broken screens. All else being equal, people drop and rough up their phones a lot more than their tablets.
  16. gpat macrumors 6502a

    Mar 1, 2011
    This feels like an apples to surfaces comparison. Totally not fair.
  17. MacsRgr8 macrumors 604


    Sep 8, 2002
    The Netherlands
    I wonder how many iPad Pro users have contemplated a Surface Pro... and vice versa.
    Or are the current iPad Pro users die-hard iOS fans?
  18. peterdevries macrumors 68040


    Feb 22, 2008
    Amsterdam, The Netherlands
    Depends on the criteria one applies. I have tried them both and was still appalled by the amount of non touch optimized elements of the OS of the surface. The iPad Pro would benefit from better file management.
  19. sracer macrumors 603


    Apr 9, 2010
    Land of Bongos and Beatniks
    If I need something that runs a desktop system, it isn't going to be a Surface. It'll be something that doesn't compromise the desktop experience, like a Macbook Air or Dell XPS. If I need a tablet device, it isn't going to be Surface (that lacks the quantity of quality touch-optimized Modern UI apps).

    The fact that the iPad Pro is "only" an iPad and sells for as much as a Surface Pro (which can run desktop software) is still able to outsell the Surface Pro does indeed say something.
  20. dmylrea macrumors 68000


    Sep 27, 2005
    They compare the iPad Pro to the Surface Pro sales, but I don't see any Surface Pro sales numbers? Or am I missing something?
  21. citysnaps macrumors 68030

    Oct 10, 2011
    San Francisco
    Shocker. Unlike phones, most people with iPads do not feel the need to upgrade very often.
  22. MH01 macrumors G4


    Feb 11, 2008
    Which is fine, but the article is in fact about tablet sales....... the ipad pro v surface is a side note, and guesstimate, though the headline is all about that point.....

    The headline does not match the story. Though should be a bait magnet for pro v surface debate.

    Actually you did not read the reference material. they speculate pro v surface pro
  23. RedOrchestra Suspended

    Aug 13, 2012
    "We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3."
  24. MH01 macrumors G4


    Feb 11, 2008
    This is tablet sales as a whole.

    If you click on the actual reference article, they only speculate on what the pro and surface sales might be, 2 million to 1.6 million.

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