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The dichotomy aside, Apple can still be pleased that a single device that has met considerable criticisms for a new Apple product still beats low-cost as well as high-end Microsoft products. With all the pomp and resources Microsoft puts into the development of these, they still cannot get a foothold on the same hardware markets as Apple. It is the same trend as with Lumia.
 
I'm sorry but putting a stretched version of iOS of a powerful device doesn't make sense, the Surface does it better even if their stylus is inferior.

Even the standard iPad iOS has lots of empty space. Now the icons are more than an inch a part on the home screen, let alone the fact that a folder still only fits icons in a 4 x 4 grid! It's ridiculous how misused iOS is on an iPad!
 
I tried the Surface Pro 4, nice concept, at the end of day it was a marginal Tablet and a weak Laptop. The pen was very nice, OS had many driver issues, however I liked the concept. My needs are to have a Laptop for heavy lifting and a Tablet for fun times, as in a few light games, surfing the web, social media, to name a few. Now I have a MacBook and an iPad that works well, with the negative of two devices to manage and carry. If Apple could make an device that integrated the IOS and MacOS I would give it a try. Does not appear to be in the cards at this time.
 
The market is becoming saturated. The numbers show this, and I can relate. I have a 1st gen iPad Air (32gb/wifi) that does anything I could possibly need an iOS based device to do. The only thing that I could see making me get a new iPad is if an OSX version came out.

At the present time, if I needed a new tablet I would actually get the Surface 3 (128gb/4gb ram) model (NOT the pro). For the very vast majority of what I do, it could handle it (light web dev, occasional Civ V games with settings on medium, netflix, MS Office, etc). And when that doesn't make the cut, I'd still have my rMBP 15inch.

BUT STILL none of that matters because my iPad Air still does its thing, and does it very well. Thus I don't care to spend any more money. And by the looks of the numbers in this article, fewer and fewer people are.
 
At this point all die hard and even casual Apple users have an iPad. There really is no reason to get a new one ever year or two. I have an iPad 3 Wifi and see no reason is buying a new one. All my apps run fine. My next purchase will probably be a iPad Mini but i'm in no rush to get one.

I can at least tell you anecdotally that not every die-hard Apple user has an iPad. I'm pretty die-hard, and I haven't been able to justify an iPad to myself yet, but mostly because I couldn't find a way to draw on one well even with all the bluetooth pens from companies like Adonit. If the iPad Air 3 comes out with pencil support though, there might be one less die-hard Apple user without an iPad.
 
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Not sure why people think you can't use iPads for work. 90% of my work happens in my head, and it really doesn't matter what I use. Why would I use Windows for anything? I mean, is notepad++ optimized for Surface?
 
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The fact that the iPad Pro is "only" an iPad and sells for as much as a Surface Pro (which can run desktop software) is still able to outsell the Surface Pro does indeed say something.

Since the iPP only made up 12% of sales, and being hyped as their NEW launch product - I think Apple is hurting on the iPP sales.
 
While the iPad continues to be the best-selling tablet, its worldwide market share remains only 24.5 percent

"Only" 1/4th of the GLOBAL sales of tablets? Yeah, how disappointing! Sheesh, Apple, how about coming up with a product that people actually LIKE! :p
 
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Completely agree, love mine - it's a sole windows machine in an OSX/iOS household, iPad never gets touched now!
Out of curiosity, latest one, or a previous generation? I ended up configuring and using a Surface Pro 3 at work for a while, and while it seemed nice at first I absolutely despised the thing after having to work with it for a couple weeks.

Maybe it was the fault of the software, but Windows 8 felt even more confusing and labyrinthine on it than on a laptop, which is really saying something, and the trackpad was absolutely unusably bad. I think it ended up with a mouse hooked to it because you couldn’t properly use any “classic” Windows software with the touchscreen and nobody could stand the trackpad. The pen also felt quite laggy to me.

Maybe Windows 10 makes all the difference, or the apparently-better newer keyboard case makes it more pleasant, or the Surface Pro 4 fixes everything--I’m curious, because I wanted to recommend one to my artist but that was really difficult after actually using it.

The only real use case I ended up being able to think of was an artist who really wants the portability and uses software (like Manga Studio or SAI) with no iOS equivalent.
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Good 'ol IDC. The same firm that said Windows Phone would overtake iOS in marketshare by 2015.
Yeah, every time I see that one come up in search results it amuses me, and reminds me to never, ever pay attention to predictions by these “market analyst” companies. They’ve been so dramatically wrong about everything they predicted for most of the past decade it’s a wonder anybody at all listens to them.

I’m not even sure I trust their current sales figures, although you’d hope those are at least remotely in the ballpark.
 
I am actually surprised. I don't really see the big appeal of iPad Pro. It's too big for the average consumer and it lacks the "pro" apps when compared to the Surface.
This is one average consumer that doesn't find the iPP too big. And I use a PC with "pro" apps at work every day. The last thing I want to do on my iPP when I get home is open up Excel. I'd be really curious to know how many average consumers need all these "pro" apps. If they do I don't think they'd want to use them on a 9.7" or 7.9" device.
 
So.....

16.1 million Ipads sold Q4 and 65.9 million all manufacturer tablets sold.

Of which 2 million are Ipad Pro and Surface 1.6.

SO the ipad pro was about 12% of Ipads sold in Q4.

The Ipad Pro and Surface pro sold about 5.4% of all tablets sold in that quarter (3.6 million out of 65.9).

Conclusion - The tablet pro concept is struggling for both microsoft and Apple.....
 
Isn't there a vast difference between trying to figure out sales for a quarter and guessing five years out?
Neither Apple nor Microsoft provide sales figures so where is IDC getting these figures from other than just guessing?
 
I feel like the real story here is Amazon's tablet. That has a far higher marketshare than Microsoft's surface, and it jumped from 2.5% (4th place) to 7.9% (3rd place). What is their tablet? I haven't heard anything about it? Last I heard they had the Kindle Fire... did they ever follow up on that with something that was more successful? What has caused this huge rise, from 1.9 m shipments to 5.2 m?
 
This is one average consumer that doesn't find the iPP too big. And I use a PC with "pro" apps at work every day. The last thing I want to do on my iPP when I get home is open up Excel. I'd be really curious to know how many average consumers need all these "pro" apps. If they do I don't think they'd want to use them on a 9.7" or 7.9" device.

I appreciate there are people that want it and have bought it, but I never thought that number of people would outweigh the Surface sales.
 
Not for nothing, I love my SP3, but when my kids and wife see the iPad Pro at an apple store, they just love that. I can see us getting one for the family. For their needs the iPad Pro seems to be a great solution.

I can see the IPP outselling the Surface, even though imo, the Surface Pro is a better computer because it runs a desktop OS.
 
I'd still take the Surface over the IPP and get far more value and use out of it if I'm honest.... No contest, ones a large iPhone the other's a replacement laptop device.
 
So.....

16.1 million Ipads sold Q4 and 65.9 million all manufacturer tablets sold.

Of which 2 million are Ipad Pro and Surface 1.6.

SO the ipad pro was about 12% of Ipads sold in Q4.

The Ipad Pro and Surface pro sold about 5.4% of all tablets sold in that quarter (3.6 million out of 65.9).

Conclusion - The tablet pro concept is struggling for both microsoft and Apple.....
But what does this 65.9M figure include? Is that including all these no-name "white box" super cheap tablets? And some could argue that Surface Pro should be in the laptop category as it's probably used more like a laptop than a tablet.
 
I don't think the issue is 100% longer upgrade cycles. I also think that part of the issue is that the iPad software is only progressing at the rate of the iphone software and the ipad has so much untapped potential that you can get simply due to the larger device. I think Apple is letting the iPad languish from a software standpoint simply to keep it similar to the phone
 
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There are no sales numbers for iPad Pro and Surface Pro 4 yet, so stating that as a fact is quite stupid.
Analysts BELIEVE that Apple sold 2.000.000 units and Microsoft only 1.600.000.
 
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